Gerard Flores of Los Angeles on Life, Lessons & Legacy

We recently had the chance to connect with Gerard Flores and have shared our conversation below.

Gerard, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: When was the last time you felt true joy?
The last time I felt true joy was just a few weeks ago, when a small group of friends and I spent the day at the beach to celebrate my birthday. It was the day before my actual birthday, and everything about it felt effortless and full of light. We played games, listened to music, and simply enjoyed each other’s company. As the sun began to set across the ocean, I remember feeling completely present, deeply grateful and overwhelmingly joyful.

Can you briefly introduce yourself and share what makes you or your brand unique?
I was born and raised in Buenos Aires, Argentina, and from a very young age, I knew I wanted to perform. Whether it was music, acting, or dancing, I felt most alive when I was creating and connecting with people. One of my earliest opportunities came in musical theatre. That experience opened so many doors for me and eventually led me to join the cast of Susana Giménez, one of Argentina’s biggest TV shows.
Eventually, I made the move to Los Angeles to pursue new challenges and broaden my creative path. Since then, I’ve had the chance to act in projects like From Dusk Till Dawn: The Series, Harbinger, and a web series I created called Just Living, which is now streaming on Amazon Prime. That project was really special to me because I wrote it, directed it, and even acted in it. It ended up winning several awards, which was incredibly humbling.
“Just Living , The Series” made me realized that I love to be behind the camera as well. That’s when I started GEF Productions LLC, which helps artist to bring their dream projects to life. I’m very proud of my production company and I’m always looking to collaborate with passionate fellow artists.
Right now, my company is producing a short film written by Jerry Campisi, a super talents actor, which whom I’m going to co-direct the piece.

As a songwriter and singer, my music blends Latin pop with reggaeton, flamenco, and a bit of dance and electronic energy. I love to sing and play on stage, but what drives me the most is the message behind the music. Growing up, I was bullied and often felt like I didn’t fit in, so now, I want my music to empower people to be themselves unapologetically. I believe that what makes us different is exactly what makes us powerful.

At the end of the day, I see myself as a storyteller. Whether I’m on stage, in front of a camera, or in the recording studio, I just want to tell honest stories that bring people closer to themselves and to each other.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who saw you clearly before you could see yourself?
I did. I’ve known I was meant to be an artist for as long as I can remember. It wasn’t just a dream—it felt like part of who I am. Of course, along the way, there were people who tried to discourage me or minimize my desire to perform. And I’d be lying if I said it never affected me—sometimes it did. But even in those moments of doubt, I always found my way back to that deep inner calling. That fire to create, to connect, and to bring something meaningful into the world has never left me. It’s what keeps me moving forward.

Do you remember a time someone truly listened to you?
My friends are truly an extension of my family. They’re the ones who are always there to listen when I need support, just as I am for them. Even though many of them live far away and lead incredibly busy lives, they somehow always find a way to lift me up. Their presence in my life, no matter the distance, is a constant source of strength and comfort.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
People often say the industry is becoming more inclusive, and while there has been progress, there’s still a long way to go. I’ve experienced rejection that had nothing to do with my talent or work ethic, but simply with how I look. I’ll never forget a casting director once telling me, ‘You’re too Latin to be white, and too white to be Latin.’ That phrase stayed with me—and not in a good way. It broke me for a moment, because it made it clear that I was being judged not on my ability, but on how well I fit into a stereotype. The industry still has a tendency to look for simplified, almost cartoon versions of people, rather than embracing the complexity and diversity of real human beings.

Okay, so let’s keep going with one more question that means a lot to us: If you knew you had 10 years left, what would you stop doing immediately?
I would stop worrying about mundane things and the future and I’d start doing only things that I truly love and bring me joy.

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Image Credits
Some pics from BTS by Devyn Breslin, some others by Benjamin Farren and Blake Eiermann

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