We recently had the chance to connect with Jahnessa Adeyemi and have shared our conversation below.
Jahnessa, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What are you being called to do now, that you may have been afraid of before?
I know I am called to lead with vision, to step into the role of a visionary leader. For a long time, I felt unqualified, almost like Moses when God called him to speak and lead. Growing up in Special Ed, I struggled with speech challenges, I mumble and stutter often, and I still find it difficult at times to comprehend things or articulate what I’m trying to communicate. Many times, I’ve felt like my confidence was non-existent. But God has been building it within me spiritually first, teaching me to lean on His strength instead of my own. My weaknesses have never stopped Him from choosing or using me. He placed a vision inside of me that is bigger than my limitations, and now I’m learning to trust Him to speak through me. I am called to cast vision with faith, to lead boldly even in my imperfections, and to show others that God can use them no matter their struggles.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jahnessa Adeyemi, founder of Yemi (Fits Me) Cosmetics, a brand on a mission to create a beauty rebellion that declares beauty fits you just as God made you. Beyond cosmetics, I’m a serial entrepreneur with multiple brands, including FLYT3, my luxury luggage line, and more ventures launching soon. What makes me and my brands unique is that they are not just about products, they are about purpose, inclusivity, and faith. I want every woman to feel seen, valued, and empowered, and I build each brand with that same heartbeat.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What relationship most shaped how you see yourself?
The relationship that has most shaped how I see myself is my relationship with Christ. For a long time, I wrestled with self-doubt and feelings of being unqualified, but through my faith, I’ve come to truly see that I am fearfully and wonderfully made. My identity isn’t rooted in my struggles or limitations but in who God says I am. Every desire, idea, and vision I carry flows from Him, and that truth has completely transformed how I view myself. My relationship with Christ continues to remind me that my worth is not earned, it was given, and with Him I can walk boldly in purpose.
Was there ever a time you almost gave up?
Yes, many times. I almost gave up on Yemi Cosmetics and FLYT3 on multiple occasions. There were seasons when sales weren’t coming in at all for days, weeks, and even months. A wilderness season of silence—no sales, no traction, and so much doubt. I was tempted to just shut everything down, but God kept reminding me that this vision didn’t come from me, it came from Him. He also reminded me that the vision takes time, and my calling is worth fighting for. Where most people give up, I kept going. My faith reminded me that God didn’t bring me this far to leave me, and even in the hardest moments, I’m still standing.
Next, maybe we can discuss some of your foundational philosophies and views? What important truth do very few people agree with you on?
One important truth I hold onto, though very few people agree with me on, is my view on real confidence. The world often teaches that confidence is a feeling you either have or you don’t. We hear things like, “I don’t feel confident today,” “borrow my confidence,” or “just be confident,” as if it’s something you can put on like makeup or a nice outfit. The world even expects us to be fully confident in order to be loved, accepted, or considered successful. Many people attach their confidence to outer appearance, their accomplishments, their careers, or even the people they know. But to me, that’s a false confidence, loud, flashy, and temporary.
Through my faith, I’ve come to see that real confidence is very different. Confidence isn’t an emotion you can fake, it’s a journey of refinement. It’s something God builds within you as you walk with Him. One of my favorite scriptures, Matthew 6:33, says, “But seek ye first the kingdom of God, and his righteousness, and all these things shall be added unto you.” That includes confidence. And in Luke 17:21, Jesus tells us, “…for, behold, the kingdom of God is within you.” That means true confidence doesn’t come from what’s outside of us, but from God’s Spirit already living within us. It’s not something we chase, it’s something He grows in us. When we seek His kingdom first, that unshakable confidence gets added as part of the process.
I love reading Moses’ story because it speaks directly to this truth. Moses struggled with his speech, he doubted himself, and he didn’t feel qualified. Yet God still chose him. Did God wait for Moses to “feel” or be confident before sending him to Pharaoh? No. God called Moses exactly as he was, in his insecurity and stutters, and then built his confidence along the way. By trusting God, Moses grew into the leader who could stand before Pharaoh and eventually lead a generation of God’s children through the Red Sea. That is the picture of true confidence, not self-assurance rooted in appearance or success, but God-assurance rooted in trust and obedience.
So for me, confidence is not about saying, “I feel good today, so I’m confident.” It’s about, “Even when I don’t feel qualified, I know God is with me, and He has already placed His kingdom within me. True confidence is quiet, steady, and rooted in God’s strength.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What will you regret not doing?
The thing I would most regret not doing is fully stepping into the life and purpose God has for me. I refuse to dim my light or hold back out of fear, doubt, or comfort. I know that I was created with unique gifts, visions, and ideas, and I would regret not reaching my full potential in Him, not pursuing the calling He placed on my heart, and not completing the kingdom assignment He entrusted to me with. My greatest regret would be looking back and realizing I let fear or hesitation stop me from living boldly, obediently, and faithfully, when God designed me to shine and make an impact for His glory.
Contact Info:
- Website: www.yemicosmetics.com and www.flyt3.com
- Instagram: @yemicosmetics and @takeflyt3
Image Credits
Personal Headshot: Joshua Ojay of Metronome Visions
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