We recently had the chance to connect with Jasmine Keaton and have shared our conversation below.
Good morning Jasmine, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What are you most proud of building — that nobody sees?
What I’m most proud of building — that nobody sees — is my resilience. Behind every brand I’ve created, every chapter I’ve written, and every prayer I’ve spoken, there’s a quiet strength that was forged through hardship, faith, and fire. No one sees the nights I cried in silence, interceded for my children, or fought spiritual battles while still designing logos, writing my book “Crushed for the Oil,” and launching Aonesty Designs.
They don’t see the layers of warfare, eviction, rejection, and loss that tried to break me — or the deep trust I had to develop in God to get through it. I’ve built a spiritual backbone that holds up everything I now offer to the world. It’s not on Instagram. It’s not in my portfolio. But it’s the foundation for everything I touch. That invisible strength is what I’m most proud of.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, Jasmine, the founder of Aonesty Designs and author of “Crushed for the Oil: Becoming Her Through the Fire, the Faith, and the Fight.” I’m a faith-driven creative, brand strategist, and self-taught designer with over 17 years of experience helping visionaries bring their ideas to life through powerful visuals and storytelling.
What makes my journey unique is that everything I build flows from a place of purpose, pain, and divine redemption. Aonesty Designs was birthed during one of the most difficult seasons of my life, named after my daughter as a legacy of truth, beauty, and breakthrough. My brand isn’t just about logos and websites — it’s about transformation. I specialize in branding suites, websites, flyers, and visual identity systems for entrepreneurs, ministries, and purpose-led brands who want to reflect excellence and anointing in all they do.
Alongside my design work, I’ve written a memoir that dives deep into my spiritual journey — from brokenness to breakthrough — and I continue to create faith-based products, like my Fruits of the Spirit Tees, that inspire others to walk boldly in their calling.
Right now, I’m focused on expanding my brand offerings, supporting other women in business, and building funnels and resources that help creatives turn pain into purpose — just like I did.
Great, so let’s dive into your journey a bit more. What part of you has served its purpose and must now be released?
The part of me that has served its purpose and must now be released is the version of me that survived. The one who had to hustle through heartbreak, fight silently in spiritual warfare, and constantly live in survival mode — emotionally, financially, and spiritually. That version of me was necessary for a time. She endured homelessness, loss, rejection, and even eviction while still showing up as a mother, creative, and woman of faith. But she doesn’t have to lead anymore.
Now, I’m releasing the fear, the scarcity mindset, the need to constantly prove my worth through struggle. I’m stepping into the healed, whole, and bold version of myself — the one who builds from rest, not restlessness. The one who trusts that God’s promises aren’t just survival, but overflow. The one who knows she’s worthy of stability, peace, prosperity, and joy.
It’s time to release the fighter and embrace the finisher — the woman who is no longer just pressing through… but walking fully in her oil.
What have been the defining wounds of your life—and how have you healed them?
The defining wounds of my life have been rejection, abandonment, and cycles of lack. I’ve felt the sting of being overlooked, pushed aside, and forgotten — not just by people, but in seasons where it felt like even life itself was against me. I’ve endured deep heartbreak, the trauma of eviction, the weight of single motherhood, and the internal shame of mistakes I thought disqualified me from God’s best. One of the most painful wounds was believing I had to constantly fight to be loved, seen, or chosen — even by God.
But healing began when I stopped hiding those wounds and started surrendering them. God met me in my lowest places — in hotel rooms, empty apartments, and prayer closets — and showed me that my scars weren’t proof of failure, but evidence of survival. I began to heal by writing “Crushed for the Oil,” where I didn’t just tell my story, I reclaimed it. I healed by going deep in intercession, through spiritual warfare prayers, and speaking life over myself even when everything around me looked dead.
I forgave people who would never apologize. I released shame I was never meant to carry. And I allowed God’s truth to redefine my identity — not my past, not people, not pain. Healing came when I understood that I wasn’t just broken — I was being refined. And now, those same wounds that once silenced me have become the oil that anoints others.
Next, maybe we can discuss some of your foundational philosophies and views? How do you differentiate between fads and real foundational shifts?
For me, the difference between a fad and a foundational shift is the root. Fads are loud, urgent, and often born out of pressure or popularity. They’re surface-level—quick wins, trends, or shortcuts that feel exciting in the moment but fade without lasting fruit. Foundational shifts, on the other hand, are quiet, divine, and usually birthed in the hidden place — often through pain, prayer, and process.
I’ve learned to discern the difference by checking the spiritual source and the sustainability. Is this pulling me closer to my purpose, or just pushing me to perform? Is it in alignment with what God already showed me, or is it trying to distract me from the deeper work He’s doing?
Foundational shifts come with confirmation, not chaos. They don’t just change what I do — they change who I am. Rebranding my business into Aonesty Designs, writing Crushed for the Oil, and shifting from survival into wholeness — those weren’t trends. Those were divine pivots, and they came with warfare, prayer, and pruning. That’s how I know it’s real. Because real transformation costs something — and bears lasting fruit.
Okay, so let’s keep going with one more question that means a lot to us: What do you think people will most misunderstand about your legacy?
I think what people will most misunderstand about my legacy is how much it cost me. From the outside, they may see the book, the brand, the beautiful designs, the bold prayers — but they won’t always grasp the pain, the pressing, and the private sacrifices that birthed it all. They might assume I was just creative, ambitious, or resilient, but miss the truth: that everything I built was born through brokenness and radical faith.
My legacy isn’t just about entrepreneurship or aesthetics — it’s about obedience. It’s about dying to myself daily so I could live out God’s assignment for my life. It’s about the crushing seasons I endured when no one was watching. The prayers I prayed when I didn’t know if I’d have a roof over my head. The tears I cried while still serving others, mothering my children, and designing purpose-driven brands.
What may be misunderstood is how spiritual this all truly is. This isn’t just business — it’s birthing. It’s legacy through warfare. Impact through intimacy with God. I don’t just want to be remembered for what I built — I want people to know why I built it: because God met me in the fire, and what was supposed to destroy me became the oil that now anoints others.
Contact Info:
- Instagram: SIGNED_THEQUEEN
- Twitter: SIGNED_THEQUEEN
- Facebook: AONESTY DESIGNS
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