Jason Brumbalow of Rural Belton, TX on Life, Lessons & Legacy

We’re looking forward to introducing you to Jason Brumbalow. Check out our conversation below.

Hi Jason, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What are you being called to do now, that you may have been afraid of before?
Something much bigger than myself. Have always been afraid of listening to my true voice. Not sure why, the true voice never seem to reflect the reality of the outside world. Then learned that the meaning of life is to give it meaning. Of course my true voice didn’t find purchase in my reality, the world is filled with transient thoughts, jumping inspirations, ego, and Kardashians. It’s hard to locate why the soul really needs and wants in this day. But’ I’m listening to it more and more, and I find the heart/soul is a much better guide than the mind.

Mine wants to give the gift of curiosity. Curiosity breeds, wonder, wonder breeds inspiration, and inspiration changes the world.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hello, my name is Jason, and I’m the owner of Fire Street Pizza in Belton, Texas. My job title is officially ‘Chief Fire Wrangler,’ but unofficially, I’m the guy who makes sure the magic happen by keeping everything from falling into chaos. Saving the world from boring pizza, turns out, is no joke.

Our brand, Fire Street Pizza, is really just an extension of our personality: quirky, genuine, and a little bit obsessed with the perfect crust. What makes us unique isn’t just our wood-fired pies; it’s the fact that we’ve built a team and a community that feels like family. We call our employees ‘Culture Captains’ and our guests are an honorary part of the crew. Our mission is to do more than just feed people; it’s to create a space that feels like a big, cheesy hug. In a world full of noise, we’re trying to add a little more flavor—and a lot more heart—to the conversation.

We have a simple philosophy: “we love you to pizzas”. It started as a goofy sign-off, but it’s become our mantra. It means we put our whole hearts into every single thing we do, from the food we make to the way we treat our people. It’s the reason a customer will sometimes get a free pie or beer when they’re having a rough day, or why a team member will go the extra mile. Customers trade their time for our experience and I take that very seriously. I want them to have more than they traded for.

On that note, I’m also working on something I can’t wait to share: a new project called ‘Wonderverse.’ It’s a whimsical, Meow Wolf-inspired discovery center where art, science, and imagination collide. It’s the same idea, just on a grander scale: a place where we can spark curiosity, inspire creativity, and get people playing again—no matter how old they are.

Okay, so here’s a deep one: What’s a moment that really shaped how you see the world?
Ishmael by Daniel Quinn. It explained the difference between the leavers and the takers of the world and how they shaped history. That put me on the path of the “leavers”. To leave an experience with someone. To leave something for the next person. To not feel compelled to take,

Was there ever a time you almost gave up?
Yes. 2 months before our restaurant opened, i was on the roof fixing a roof leak. It was 109f that July afternoon, and I was emotionally, spiritually, physically and mentally spent. I found myself dry heaving off of the edge of the roof in paralyzed fear of opening the restaurant, after planning it for 20 years.

Instead, of bailing on a 20 year project, my wife (Alis) told me the 2 words that propelled everything.

” F*** it. “

And she was right. What she was saying it that it’s easier on the spirit to try and fail, than to be taunted the rest of your life with “could I have? Should I have?”

She changed it all.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
For the most part es. I’m a jovial person and social, but once we get home we are “off”. So I’m much the same person, just with less energy. That less energy brings more peaceful pursuits like meditation and art sculpture.

Okay, so before we go, let’s tackle one more area. Could you give everything your best, even if no one ever praised you for it?
Yes. I have to answer to me. I have found doing something just so people can appreciate me….. it’s an empty cup.

Contact Info:

Image Credits
None, all my photos

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