For Jenna Ricciardi, leaning into wellness storytelling isn’t about trends or transformation—it’s about evolution. As her audience grows alongside her, she’s focused on sharing realistic, sustainable ways women can care for their health without adding pressure to already full lives, blending family, lifestyle, and wellness into one grounded, intentional narrative rooted in real life.
Jenna, you’re currently expanding into more wellness-focused storytelling alongside your family lifestyle work—what inspired this shift, and what feels most meaningful about it right now?
For me, it wasn’t really a shift as much as a natural evolution of where I am in life. My audience has grown with me over the years, and we’re all navigating that same season in life, where you start thinking less about quick fixes, and more about how you actually want to feel long term. After paying attention more, and being mindful, it lead me to learning to slow down and pay closer attention to my body. Wellness stopped being about trends, and became about sustainability, prevention, and making informed choices that fit into a real family schedule.
I’m not interested in extreme routines or unattainable standards. I want to share what’s realistic, what’s worth the investment, and how to take care of yourself while still taking care of everyone else. It’s about feeling strong, confident, and well in a way that supports the life we’re already living, not adding more pressure to it.
How does wellness show up in your own life, and how does that influence the stories you choose to tell?
Wellness in my life looks a lot less like perfection and led more with intention. It’s the daily decisions that help me feel better, function better, and show up for my family with more energy and clarity. That includes prioritizing medical wellness, managing my health proactively, choosing treatments thoughtfully, making time for movement when I can, and creating small routines that support both physical and mental well-being. It’s not about doing everything, it’s about doing what actually works in a full, busy household.
Because of that, the stories I choose to tell are rooted in real life. I focus on solutions that are practical, sustainable, and worth the time or investment for women who are balancing careers, families, and their own health. Whether that’s exploring preventative care, aesthetic treatments that help you feel confident, or simple lifestyle shifts that make everyday life feel more manageable. I want my audience to see wellness as something that fits into their world, not something they have to completely reinvent themselves to achieve.
What gaps or needs did you notice in the content space that made you want to lean more intentionally into wellness?
I noticed that so much of the wellness content online tends to live at two extremes. On one end, it can feel very clinical or biohacker-driven, and on the other, it’s often aspirational in a way that doesn’t translate to real life for women managing families, careers, and full schedules. There wasn’t a lot in the middle that felt relatable, honest, and actually doable, leading to feeling discouraged.
What I felt was missing was guidance from someone who is navigating these decisions in real time, asking the same questions, weighing the same investments, and looking for solutions that support long-term health without adding more pressure. Women don’t necessarily need more information, they need context, transparency, and help understanding what’s worth exploring and what isn’t.
Leaning into wellness more intentionally allows me to bridge that gap by sharing experiences through the lens of everyday life. It’s about making wellness feel integrated instead of overwhelming, and showing that taking care of yourself can coexist with your daily life.
How do you balance sharing personal family life while still keeping boundaries that feel healthy and sustainable?
For me, it’s always been about sharing what is meaningful without sharing what is private. My family is a huge part of my story, but I’m very intentional about keeping certain moments just for us so that our home life still feels like a safe space and not content. I try to focus on experiences, lessons, and relatable moments rather than documenting everything in real time.
I also ask myself whether something adds value for my audience before I share it. If it helps another mom feel understood, offers a helpful takeaway, or contributes to a broader conversation, then it makes sense to include it (but with a discussion with my kids first as they are now tweens and I am very understanding of that). If it’s simply personal for the sake of being personal, I keep that offline (good & bad). That balance allows me to stay authentic while still protecting the parts of our lives that are meant to be lived, not posted, which is what keeps this sustainable long term.
Looking ahead, what do you hope audiences take away from this next chapter of your content and storytelling journey?
I hope audiences take away that wellness and lifestyle don’t have to be separate conversations. This next chapter is really about showing how taking care of yourself can exist alongside a full, busy life, not outside of it. You don’t have to overhaul everything or strive for perfection to make meaningful changes. Small, thoughtful choices can have a real impact over time.
I want women to feel more informed, more confident asking questions, and less overwhelmed by all of the noise in the space. If I can help simplify decisions, share what’s actually worth exploring, and make wellness feel approachable instead of intimidating, then I feel like I’ve done something good. Ultimately, it’s about creating content that supports real life and encourages women to invest in themselves in ways that feel sustainable, empowering, and genuinely helpful.
Links:
- Instagram.com/
thejennaricciardi - Facebook.com/thejennaricciardi
- tiktok.com/@thejennaricciardi
- jennaricciardi.com
