We’re looking forward to introducing you to Jordan Basham. Check out our conversation below.
Hi Jordan, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: Have any recent moments made you laugh or feel proud?
Yes, definitely.
Lately I’ve laughed the most with my team — usually when things get a little chaotic and we’re all just figuring it out together. Those “we’re tired but still laughing” moments remind me why I love what I do.
And I’ve felt really proud, too. There have been a few times recently where I’ve looked around and realized, “this used to just be an idea in my head, and now it’s a real business with real people involved.” I’m proud of the work we’re doing, but I’m especially proud of how much I’ve grown as a leader.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jordan, the owner of Wheretogeaux225, a social media agency that grew out of my love for food, local businesses, and storytelling. I started by sharing my own experiences at Baton Rouge restaurants, and over time it turned into a full agency where my team now helps businesses show up online in a way that actually feels human and authentic.
What makes us different is that we’re deeply rooted in the community we serve — we actually go, eat, attend, interact, and build real relationships. We focus on organic social, influencer partnerships, and storytelling that doesn’t feel like ads. Right now, we’re continuing to grow the agency, take on more destinations and hospitality clients, and build a brand that champions small businesses while still having a lot of fun doing it.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was the kid who was always organizing things and hyping people up. I loved bringing people together, telling stories, and making things feel a little more fun than they were a minute ago. I didn’t have language for “entrepreneur” or “marketing” yet — I just knew I liked creating things and helping other people get excited about them.
Somewhere along the way, I tried to squeeze into versions of “professional” that didn’t really fit. Now I feel like I’ve circled back to that original version of myself — the one who leads, builds community, loves food, tells stories, and isn’t afraid to do things a little differently.
If you could say one kind thing to your younger self, what would it be?
I’d tell her, “People are going to say you’re too much — too loud, too opinionated, too ambitious. Let them. They’re only saying it because they can feel your potential before you can. You’re not ‘too much’; you’re just not meant to make yourself smaller so other people feel comfortable. Keep going anyway.”
Next, maybe we can discuss some of your foundational philosophies and views? What’s a belief you used to hold tightly but now think was naive or wrong?
I used to believe that if you just worked hard and were a “good” worker, everything else would naturally fall into place — the opportunities, the money, the recognition. Now I know that’s naïve. Hard work matters, but so do boundaries, asking for what you want, charging what you’re worth, and sometimes saying no.
I also used to think everyone’s opinion of me mattered. Now I realize most people are too busy thinking about themselves, and the ones who have the loudest opinions usually aren’t the ones building anything.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you knew you had 10 years left, what would you stop doing immediately?
I’d stop people-pleasing, fixing problems that aren’t mine, and carrying emotional weight nobody actually asked me to carry. I’ve spent a lot of my life trying to be “the reliable one,” and it took a toll I didn’t notice until I put it down.
I was recently asked to make a vision board for 2026 — and when I sat down to do it, I realized…I’ve already built it. The life I used to daydream about is the one I’m living right now. That completely cracked me open in the best way. I’ve “made it,” not in the flashy sense, but in the sense that my days look like something younger me prayed for.
So if I had 10 years left, I’d stop apologizing and start savoring. Less rescuing, more living. Way more travel. More plane tickets than excuses. More moments where I actually let myself be present in the life I worked so hard to build — instead of racing through it on to the next thing.
Contact Info:
- Website: https://www.wheretogeaux225.com/
- Instagram: https://www.instagram.com/wheretogeaux225/
- Linkedin: https://www.linkedin.com/in/jordanbasham/
Image Credits
Jordan Hefler Photography
Tayrex Creative
so if you or someone you know deserves recognition please let us know here.
