We recently had the chance to connect with Jordan Heyd and have shared our conversation below.
Jordan, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is something outside of work that is bringing you joy lately?
My son, Hudson. And being new parents with my husband, Joe. Everyday is so sweet and special with our new little family!
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jordan Heyd, the owner and executive chef of Lekker Eats, a boutique café and cocktail bar in Myrtle Beach, South Carolina. “Lekker” is an Afrikaans word that means something that looks good, tastes good, or just makes you happy and that’s exactly what I wanted to bring to our community when we opened our doors.
At Lekker Eats, everything is made from scratch and rooted in creativity. We focus on fresh, high-quality ingredients, bold flavors, and dishes that balance comfort with craftsmanship. From flaky pastries and colorful salads to craft cocktails and late-night small plates, everything we serve is built to feel thoughtful and a little unexpected.
What makes Lekker special isn’t just the food, it’s the energy. We’ve built a space that celebrates connection, from morning coffee dates to our vibrant block parties that bring the neighborhood together. My goal has always been to create something that feels both elevated and deeply personal. A place where people can taste the care that goes into every detail.
Right now, we’re growing in exciting ways! We recently expanded our after-hours menu, began hosting creative events, and are continuing to build a brand that’s as warm, genuine, and “lekker” as the people who walk through our doors.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
Without question, my dad, Mark Lazarus, has taught me the most about work.
Growing up in Myrtle Beach, I watched him lead with integrity, consistency, and heart. These are values that shaped not only the way I run Lekker Eats, but the way I approach life. He showed me that real success comes from doing the hard work when no one’s watching, treating people well, and showing up fully for your community.
His example taught me that leadership isn’t about titles, it’s about accountability, kindness, and follow-through. I carry those lessons with me every single day, from how I manage my team to how I build relationships with our guests. Everything I know about balance, grit, and grace in business started with him.
If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, I’d tell her to trust the process.
Every twist, every season that felt uncertain, it was all building something beautiful. I’d remind her that she doesn’t have to have it all figured out to be on the right path. The hard work, the heartbreaks, the small wins, they all add up to purpose.
I’d tell her she’s stronger than she realizes, that grace and grit can coexist, and that one day she’ll create something that not only feeds people but brings them together. Just keep going, your story turns out lekker.
Next, maybe we can discuss some of your foundational philosophies and views? Whose ideas do you rely on most that aren’t your own?
My husband, Joe Heyd, without question. Joe has an incredible ability to see things clearly and calmly, especially when I’m in the whirlwind of running a restaurant. He brings perspective, logic, and balance to every decision. Whether it’s a business move, a creative idea, or just a tough day that needs grounding.
His insight has shaped so much of what Lekker Eats has become. He challenges me in the best way, helps refine my ideas, and reminds me to slow down and see the bigger picture. I may be the creative and the chef, but he’s the steady force that keeps me moving forward.
Okay, so before we go, let’s tackle one more area. Could you give everything your best, even if no one ever praised you for it?
Absolutely.
I’ve learned that the real reward is in the work itself; the craft, the care, and the impact it has on people, even if they never say a word about it. In hospitality especially, so much of what we do goes unseen: the early mornings, the late nights, the little details that make an experience feel special.
But I don’t do it for the praise. I do it because it’s who I am. Because creating something meaningful, feeding people well, and building a space that feels genuine, that’s the purpose. The joy comes from knowing I gave it everything, whether anyone’s watching or not.
Contact Info:
- Website: https://Lekkereats.com
- Instagram: @lekkereats_mb
- Facebook: Lekker Eats
Image Credits
Bobby Altman Photography
Eleanor Christine Photography
Myrtle Beach Chamber of Commerce
so if you or someone you know deserves recognition please let us know here.
