Life, Values & Legacy: Our Chat with Adrian Arredondo

We recently had the chance to connect with Adrian Arredondo and have shared our conversation below.

Hi Adrian, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What is a normal day like for you right now?
Lately, my days start before sunrise. I wake up around 5 a.m., make coffee, and spend a quiet hour reading or writing notes—usually about my new hair company, WOOL BEAUTY. It’s become a ritual of sorts, a time to sketch new ideas for brushes and combs, refine details, and think about design. Then I get ready for set, and from that point, the rhythm changes completely—fast, creative, unpredictable. Every day feels like two lives in one: the focused stillness of early mornings, and the energy of being on set once the work begins.

Can you briefly introduce yourself and share what makes you or your brand unique?
I was born in Mexico, and a lot of who I am comes from that. I grew up surrounded by art, music, and the kind of underground culture that teaches you how to see beauty in movement, in chaos, in small details. Before I ever picked up a brush, I was performing — in theater, in experimental spaces — learning how light and rhythm can change a feeling.

When I moved to Los Angeles in 2007, everything I’d learned about energy and atmosphere naturally shifted into fashion. Since then, I’ve worked across editorial, runway, and commercial projects — from Vogue and Marie Claire to houses like Schiaparelli, Chloé, and Balenciaga. Whether it’s backstage at a show or on set for a campaign, I approach hair like a form of storytelling — precise, emotional, and alive.

A few years ago, I began sketching my own tools, which led to the creation of WOOL BEAUTY. It came from years of observing how the smallest objects can change the way people feel about themselves. I wanted to make something honest, elevated, and intentional — beauty stripped of excess, built on craft and emotion.

For me, it’s all connected: the art, the work, the objects. Everything I do is about creating balance between function and feeling — between what we see, and what we sense.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What breaks the bonds between people—and what restores them?
I think what breaks the bonds between people is silence—the kind that comes from pride, fear, or exhaustion. When we stop listening, stop being curious, we start drifting apart. What restores it is presence. The small, quiet moments of showing up for someone, of really seeing them. That’s where connection lives again—in the unspoken, the ordinary, the human.

What did suffering teach you that success never could?
Pain has a way of stripping everything down to its essence. It taught me humility, perspective, and a kind of clarity that success can sometimes blur. When things are hard, you start seeing beauty differently — less as an aesthetic, more as survival. That awareness shapes everything I make now; it keeps the work honest.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
No, never. I’m the same human everywhere, but my energy changes with the atmosphere. At work, I’m focused — almost militant about precision and detail. I take what I do seriously because hair, for me, is storytelling. But the public version of me is lighter — fun, expressive, full of movement. I think both sides are real; they just exist in different frequencies. One builds the world, the other dances through it.

Okay, we’ve made it essentially to the end. One last question before you go. When do you feel most at peace?
I feel most at peace when I’m with my dogs. They ground me in a way nothing else does — no pressure, no noise, just presence. There’s something about the simplicity of that connection that resets everything. In a world built on movement and image, they remind me to just be — to breathe, to exist without performing.

Contact Info:

  • Website: Bussines: www.wool.beauty — Hair Work website: www.adrianarredondo.net
  • Instagram: Hair instagram @adrian.arredondo_ Beauty brand: @woolbeautyco

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