We’re looking forward to introducing you to Avery Looser. Check out our conversation below.
Avery, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do the first 90 minutes of your day look like?
I love this as an icebreaker! I wish I could say my mornings always follow a perfectly structured routine, but life isn’t always that tidy. On the mornings when I do have control, here’s what an ideal first 90 minutes looks like:
I’m up around 6:30 am, and yes, I dunk my face in ice water (it is the only thing that wakes me up instantly). Then I spend time with a daily devotional, a journal prompt, and a short reading. This combination grounds me, gets my thoughts flowing, and reminds me to focus on what truly matters beyond just the to-do list.
Next, I’ll move my body with either a run outside or a quick at-home workout. That 30 to 45 minutes of movement gives me energy and keeps me from pushing it off later in the day. After a shower and getting ready, I check my phone for the first time (a rule with myself I am still massively working on).
When I stick to this flow, the rest of the day feels brighter, fuller, and more intentional!
Can you briefly introduce yourself and share what makes you or your brand unique?
I am a writer, director, producer, assistant director, and the founder of BraveMouse, a tiny but mighty production company with a big mission: putting women’s stories front and center. BraveMouse was born out of sheer determination. After a sexist industry run-in at 17 that even led to a legal investigation, I decided if the industry wasn’t going to make space for women, I would build it myself. Since then, we have produced over 30 women-led projects. From film and television to music videos, websites, writing, photography, and theatrical work, BraveMouse puts women at the core of storytelling, believing it matters not only what stories are told but who gets to tell them.
Right now, we are producing a video for a nonprofit, a live comedy special, a one-woman show, and a feature film. As we enter our fifth year, I feel lucky to collaborate with Brock Looser, Julia Kruger, and Truman Hanks. Their belief in our mission keeps BraveMouse moving forward with bigger dreams and a shared vision of an industry where women’s stories are told authentically by the voices behind them.
What drives me most is the hope that BraveMouse can grow beyond a production company. One day, I would love to host film festivals and provide grants to empower the next generation of storytellers. If our work can inspire even one young filmmaker to stay brave, keep creating, and know they are not alone, that would be the greatest success of all.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
Before the world tried to define me, I was the kid in ballet class on Halloween wearing a full Bruce the Shark costume from “Finding Nemo” while every other ballerina wore a princess tutu. That same girl’s favorite movie was “The Nightmare Before Christmas,” and she dreamed of being a chef, a brain surgeon, a vet, and spent hours playing Barbies and writing and producing Christmas musicals with her sister — who, as a bonus, once brought her to class for show and tell (all of this is true and can be authenticated). Every day, I try to find that version of me again: bold, imaginative, and unafraid to stand out, take risks, and tell my own story, no matter what the world says I should be. I owe that girl to my parents, who loved me through every phase and always encouraged me to be passionate and enthusiastic about everything, big or small.
Was there ever a time you almost gave up?
Yes, there have been moments when I almost gave up. Producing your own work is incredibly rewarding, but it can also be exhausting, especially when you see the paths of your peers moving faster or in ways you hadn’t imagined. There were times when team members I counted on left, projects stalled, or I felt like I was giving my all without seeing progress. In those moments, it was easy to wonder if I was really cut out for this.
On my BraveMouse team, we have a phrase: “Do It Right.” Staying true to that phrase has been my anchor. It reminds me that even when setbacks happen or doubt creeps in, if I am “doing it right,” what is meant for me will not pass me by, and everything unfolds in its own divine timing. I have also learned the importance of finding people you can truly lean on when challenges arise, collaborators and friends who stay steadfast and believe in the work and in you, even when the path gets hard. Those challenges have not defeated me; they have made me more thoughtful, adaptable, and committed to the vision I started BraveMouse to achieve.
Next, maybe we can discuss some of your foundational philosophies and views? What’s a belief or project you’re committed to, no matter how long it takes?
One project I am fully committed to is producing my first feature film through BraveMouse, a story rooted in Texas that honors the people and community at its core. The film explores mental health in teenagers, not in the glamorized or oversimplified way often seen in the media. Bringing it to life takes courage, focus, and a willingness to confront difficult or uncomfortable truths.
For me, producing this film is about more than completing a first feature. It is about setting a standard for storytelling that is intentional, thoughtful, and authentic to the voices it represents. I am committed to doing this even when it goes against trends, what is considered “cool,” or what is easiest. True storytelling requires patience, integrity, and the courage to stay genuine, no matter how long it takes — with no shortcuts and no compromises.
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
If I knew I had only 10 years left, I would stop letting fear dictate my choices. I would stop doubting myself and stop listening to the inner voices telling me I am not ready, not prepared, or that I can’t do something because I haven’t done something else first. I would stop allowing people who drain my energy or steal my joy to take up space in my life.
Instead, I would take more risks, trust myself more often, and lean fully into the opportunities that excite and challenge me. I would focus on the work and the people that truly matter, and let go of the doubts, distractions, and comparisons that slow me down. Most importantly, I would live with a wholehearted commitment to my dreams, the gifts I have been given, and the community that has shaped and supported me, the people who want to see me shine.
Contact Info:
- Website: https://www.bravemousellc.com/
- Instagram: https://www.instagram.com/bravemousellc/
- Linkedin: https://www.linkedin.com/in/avery-looser-448868227/
- Other: Avery Looser’s Personal Website: https://averylooser.wixsite.com/mysite
Avery Looser’s Personal Instagram: https://www.instagram.com/averylooser/
Image Credits
Photo #1 – Avery Looser at Studio Babelsberg in Potsdam, Germany
Photo #2 (Photographer Honor Northridge) – Avery Looser in Rehearsals for “too much of water” in London, UK
Photo #3 – Avery Looser at the River Bend Film Festival for “Indigo” Film Premiere in Goshen, Indiana
Photo #4 (Photographer Madeleine Bloxam) – Avery and Brock Looser “too much of water” Promo Photos in London, UK
Photo #5 – GM, Alexandra Montalbano, Brock, and Avery Looser at The Old Red Lion Theatre for “too much of water” Off West End Debut in London, UK
Photo #6 – Alexandra Montalbano, Brock, and Avery Looser at LAMDA for “too much of water” Rehearsals in London, UK
Photo #7 (Photographer Madeleine Bloxam) – Brock Looser in “too much of water” at The Old Red Lion Theatre in London, UK
Photo #8 – Little Avery in Ballet Class in Houston, Texas
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