Life, Values & Legacy: Our Chat with Cas Jade of Calgary, Alberta

We’re looking forward to introducing you to Cas Jade. Check out our conversation below.

Cas, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: Are you walking a path—or wandering?
I feel like I’m doing both. I’m walking a path but it’s not a straight line. It’s more like a forest trail that shifts with me. Some days I know exactly where I’m going and other days I’m wandering on purpose, letting myself be guided by instinct, creativity, and whatever my soul is trying to show me.

I’ve learned that wandering isn’t being lost… it’s exploring. It’s how I discover new parts of myself, new sounds, and new stories. And the path I’m walking is one I’m creating as I go. I’m not following someone else’s blueprint or box anymore.
So I’d say I’m on a path that welcomes wandering. It’s fluid, it’s mystical, and it’s leading me exactly where I’m meant to be.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Cas Jade and I’m a Calgary-born musician, performer, and storyteller who creates worlds through sound. My brand lives at the intersection of dark fantasy, nature, and raw emotion.. a place where myth, movement, and music come together. I blend singing, dance, acting, and live instrumentation to create performances that feel immersive and larger than life.

What makes my work unique is that I don’t limit myself to one lane. I’m a genre-shifter and a shapeshifter — an artist who isn’t afraid to follow intuition, explore transformation, and bring vulnerability into the spotlight. Everything I create is driven by storytelling and connection. I want people to feel something deeply, to step into another world with me and to walk away changed.

Right now I’m expanding my artistry with new releases and visuals that draw heavily on nature, mythology, and personal healing. My debut single Freak of Nature opened a new era for me: one where I embrace my power, my sensitivity, and the parts of myself I used to hide. My mission as an artist is simple — to inspire, to heal, and to show people that you can be many things at once… and that your true form is always enough.

Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I had to shrink myself to be loved. That I had to fit into other people’s expectations, be “easy,” be quiet, be perfect, or take care of everyone else’s emotions before my own. I thought my sensitivity made me weak, and that my worth depended on how well I performed or how much I pleased others.

But over the last few years and especially these past few months… I’ve been unlearning all of that. I’ve realized that my sensitivity is actually my power. It’s what makes me a storyteller, an artist, and someone who can feel the world so deeply. I no longer believe I have to fit into a box or be who others want me to be in order to belong.

I’m letting go of the mindset that I’m “too much” or “not enough,” the fear of abandonment, the urge to overthink, and the belief that I have to earn my place by being perfect. Now, I believe I’m allowed to take up space, follow my instincts, and trust my own path. I’m learning that I’m worthy simply because I exist, not because of what I do for others.

What did suffering teach you that success never could?
Suffering taught me everything success couldn’t. I heard Ed Sheeran say something along the lines of, failure is the only real teacher. That success has nothing to teach you and that really stayed with me. Because it’s true. Every setback, heartbreak, identity shift, and moment where I felt lost has shaped me far more than any win ever has.

My suffering forced me to look at the parts of myself I used to run from: the insecurities, the fear of abandonment, the overthinking, the pressure to be perfect, the habit of carrying everyone else’s emotions but my own. It stripped me down so I could rebuild myself honestly.

If success had just been handed to me, I wouldn’t be as grounded, self-aware, or grateful as I am now. The hard moments humbled me. They taught me resilience, compassion, patience, and how to trust my instincts. They taught me that my sensitivity isn’t a weakness… it’s my compass.

Suffering showed me who I really am, what I stand for, and the kind of artist I want to be. And because of that, any success I reach now will actually mean something. It won’t just be a moment, it’ll be a reflection of everything I fought through to get here.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to my music, not just as a career, but as a lifelong vision. I have goals and dreams that I’m willing to work toward for as long as it takes, because they come from a place that feels bigger than me. My art isn’t something I do; it’s who I am.
Beyond the music itself, I’m devoted to inspiring people and creating worlds through my storytelling. My deeper purpose is to make people feel seen, empowered, and connected. It’s to remind them that they’re capable of transformation and that their sensitivity or struggles don’t diminish their strength.
I know it sounds idealistic but I truly believe art can shift the world, even in small ways. That belief keeps me committed to my vision, my goals, and the message I want to carry. Whether it takes years or a lifetime, I’m dedicated to building something meaningful with my music..something that heals, uplifts, and makes people feel less alone.

This is the project of my life: to stay true to my purpose, trust my path, and keep moving toward the artist I’m becoming.

Okay, so let’s keep going with one more question that means a lot to us: What will you regret not doing? 
I aspire to live a life with no regrets. I don’t want to reach the end of my life and realize I held myself back out of fear or overthinking. If there’s a dream I feel called toward, a vision I have, a goal I’ve set, a place I want to travel, a person I want to meet, or an impulsive idea I want to explore…I want to say yes to it.

I watched a video of Cher where she said something about how she wished she’d taken more risks when she was younger. Had done the reckless, exciting things that scared her a little. Hearing her say that really stuck with me. It reminded me that the things you don’t do often become the biggest regrets.

I never want to die wondering “what if.” I would regret not giving my art everything inside me. I would regret ignoring my instincts and shrinking my life to stay safe or comfortable. More than anything, I’d regret not trusting myself enough to leap.
So I’m choosing to live boldly, follow the things that light me up, and try everything I feel drawn to because if I want to try something, then I’m going to try it. I want a life fully lived, fully expressed, and free of regrets.

Contact Info:

Image Credits
1st Photo: ToxicDiamondz (Instagram) – Danielle
2nd Photo: Unpluggedphotographybusiness (Instagram) – Tim
4th Photo: Stillsdivision (Instagram) – Nicola
5th Photo Mvmtphotography (Instagram) – Daniel

Suggest a Story: BoldJourney is built on recommendations from the community; it’s how we uncover hidden gems,
so if you or someone you know deserves recognition please let us know here.
Betting on the Brightside: Developing and Fostering Optimism

Optimism is like magic – it has the power to make the impossible a reality

What’s more important to you—intelligence, energy, or integrity?

There is no one path – to success or even to New York (or Kansas).

Finding & Living with Purpose

Over the years we’ve had the good fortunate of speaking with thousands of successful entrepreneurs,