We recently had the chance to connect with federica sbordone and have shared our conversation below.
federica, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: When was the last time you felt true joy?
Just a few days or a week ago, I felt true joy. I remember thinking, “Wow, maybe I’m healing. Maybe I’m finding my balance. It’s been so long since I felt truly like myself.” I even thought, “So, am I happy? Is this a moment of happiness? Then, here it is—the happiness!” But nothing actually happened; it was just me realizing, after many years, that I was gradually becoming more aware of myself. That awareness brought me joy, as if the bad periods were becoming more distant.
However, yesterday I cried. So, the message is this: happiness exists, but it’s fleeting, subtle, and can last less than a second. Yet, it’s there. When it comes, it must be recognized.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hello, my name is Federica Sbordone. I’m a 30-year-old girl living in Rome. For both passion and work, I dedicate myself to creating digital content for social media for brands and agencies. I have an artistic and cinematic background, which makes me an advanced professional in this field. I create UGC (User Generated Content), but what sets me apart from the crowd are those factors—my diverse background and skills that not everyone has. Many content creators come from completely different sectors, but I have always studied art, I’ve been creative from birth, and the audiovisual language is my native language.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
This question brought me back to a very specific, traumatic moment from my adolescence—a key day, a symbol of my life, among many. Before the world told me who I had to be, I was a happy, serene, cheerful, optimistic, and light-hearted girl. I loved Avril Lavigne’s music, wanted to learn to play the guitar, and I dyed my hair pink.
Then one day, I met some guys who were completely opposite and different from me. One day, they tore down all the posters of the singers I loved in my room because, in their opinion, it wasn’t good music. That moment changed me. From that day, I became a new Federica—more profound, concrete, introspective, and serious.
I don’t see this as going against those guys; rather, I’m grateful because those experiences, even the difficult ones, led me to become who I am today. But I often wonder—if I hadn’t met those guys that day, if I hadn’t gone through that, who would I be now? How would I be?
That moment might seem trivial or just a silly story on the surface, but upon reflection, it became truly emblematic for me. The tearing down of the posters was like a snake shedding its skin — a rebirth, a renewal. It marked the end of one chapter and the beginning of another. Sometimes, the most seemingly insignificant events can symbolize profound transformation, and that experience was exactly that for me: a necessary shedding of the old to make space for the new.
If you could say one kind thing to your younger self, what would it be?
Dear Federica, you will experience very high moments, but also some very low ones. Your life will be a continuous rollercoaster. So far, it’s been smooth, stable, and wonderful. But it will change—sometimes for the better, sometimes for the worse. Be prepared. Enjoy as much as you can the lightness and serenity, and treasure those feelings—internalize them and never forget how well you feel now, because they will serve as your protection during the hardest times. Stay strong!
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief you used to hold tightly but now think was naive or wrong?
A long time ago, I strongly believed that people had to be always consistent, straightforward—if they thought something one day, they couldn’t think differently the next day. I thought changing opinions or ideas meant you lacked a real identity or were easily swayed depending on the circumstances.
However, now I understand that changing your mind, your opinions, is completely normal and healthy. Your identity is not fixed; it can evolve over the years because it reflects the events of life, the people you meet, and how you experience the world. Changing your views is okay—it’s part of growth and self-awareness.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
If I knew I had 10 years left, I would definitely stop working immediately and dedicate all my time exclusively to my family—building memories, creating experiences, and cherishing every moment. I would help my parents as much as I could, support my partner, and focus on trying everything I have never experienced before. I would visit places I have always wanted to see and live life to the fullest, using all my potential without any regrets.
Contact Info:
- Website: https://efcarrot.my.canva.site/?fbclid=PAZXh0bgNhZW0CMTEAAaeMHwKkWaTFuJ_RUomJvDO7ltEqBjKPQ9yrrNhHTTLKXltxj3HFSNf_xm0HpA_aem_epmRFAGEdrSZZ7VaSJpsSg
- Instagram: https://www.instagram.com/efcarrot/
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