We recently had the chance to connect with Ginni Saraswati-Cook and have shared our conversation below.
Ginni, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. Who are you learning from right now?
Right now, I’m learning from Dan Martell. I recently read his book Buy Back Your Time—and while many of the concepts weren’t entirely new, the way he framed them, along with the actionable tools and step-by-step guidance, really hit differently. It helped me see time and delegation through a sharper lens. I’ve since joined his elite coaching group, and I’m already absorbing so much—especially around expanding my mindset, thinking bigger, and not being afraid to want more for myself and my business.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Ginni Saraswati, the founder and CEO of Ginni Media and host of The Ginni Show. At my core, I’m a curious leaner—whether that’s behind the mic, in the editing room, or helping others shape their own voice. I started my career in radio journalism, and over the years, that passion evolved into building a full-service podcast production company that now serves clients.
Ginni Media was born out of a desire to amplify voices—especially the ones you don’t always hear. We specialize in crafting media and content for everyone from solo entrepreneurs to major brands like Siemens, Architectural Digest, and AAA. What makes us unique is our “Made Offbeat” philosophy: we celebrate the stories and perspectives that don’t fit into a box, and we do it with global reach, heart, and a remote-first team that truly reflects the diversity of the world we live in.
Through The Ginni Show, I dive into deeper conversations around identity, healing, curiosity, and connection—drawing from my own life experiences, including navigating childhood trauma and caregiving from a young age. It’s personal work, but it’s also what fuels everything I do.
Right now, I’m continuing to grow Ginni Media, mentoring new creators, and working on a memoir about grief and healing. Everything I’m building is about helping people find their voice, share their truth, and realize the power in their own story.
Okay, so here’s a deep one: What did you believe about yourself as a child that you no longer believe?
Growing up in a South Asian household, I was raised with the unspoken rule that your identity, self-worth, and even your opportunities were filtered through one question: “But what will people think?” That belief shaped everything—how I spoke, what I shared, what I pursued and who I was allowed to be.
Today, I’ve let that belief go, because I’ve learned this: some people will judge you regardless—whether they know your whole story, a fragment of it, or nothing at all. Opinions are inevitable, theirs and yours. But the only one that truly holds weight is the one you hold about yourself.
What have been the defining wounds of your life—and how have you healed them?
One of the deepest wounds I’ve carried came from being molested at a young age. When I told my mother—who struggled with bipolar disorder—she had a breakdown. What followed was even more disorienting: the silence, the disbelief, especially from family members I loved and trusted. That lack of validation was its own kind of trauma.
Healing hasn’t been a straight line. It’s taken courage, heartbreak, failed relationships (romantic and otherwise), countless lessons, and years of therapy and inner work. It’s been about finding my voice again—and learning to trust it. Today, I continue to honor that younger version of me, doing the work, and holding space for others to do the same.
Sure, so let’s go deeper into your values and how you think. How do you differentiate between fads and real foundational shifts?
Fads are flashy, fast-moving, and often driven by visibility and immediate gratification. They catch on quickly and look good from the outside—but they rarely create lasting change.
Foundational shifts, on the other hand, are quieter and slower. They’re often unglamorous, even mundane. But they’re deeply rooted in intention and alignment. These shifts rarely go viral—but they move the needle over time.
For me, a foundational shift is built on the principle that no step is too small, as long as it’s headed in the direction of where you want to go. In aviation, there’s something called the 1-in-60 rule: if a plane is just one degree off course, it will miss its destination by 60 miles after 60 nautical miles. That’s how subtle—and powerful—real change can be.
Okay, we’ve made it essentially to the end. One last question before you go. What do you understand deeply that most people don’t?
That your energy and your time are your most valuable currencies—and you have to treat them like your life depends on it. Because it does. If you run out of either, you can’t fully live your life, let alone build the one you want.
Energy, in particular, is about access. What you have access to—and who has access to you. Start noticing: do the foods you eat, the conversations you have, the environments you’re in, and the people around you fuel you or drain you? If it’s a no, it’s time to restrict access.
I like to think of energy like a stadium concert. There’s VIP access—those few who get your front-row time and presence. They’re your boldest supporters, your raving fans. Then there’s the inner circle—those you may not see every day, but who are steady and meaningful. Everyone else? They can stay in the stands. Not everyone needs a backstage pass to your life.
Contact Info:
- Website: https://www.ginnisaraswati.com
- Instagram: https://www.instagram.com/@theginnishow
- Linkedin: https://www.linkedin.com/in/ginnisaraswati
- Twitter: https://www.twitter.com/@theginnishow
- Youtube: https://www.youtube.com/@theginnishow
Image Credits
Credit: Jessie Dore, Brydge Agency
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