Life, Values & Legacy: Our Chat with Jah Dreddz

Jah Dreddz shared their story and experiences with us recently and you can find our conversation below.

Jah, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do you think is misunderstood about your business? 
People often misunderstand the extent to which this Brand has grown over 5 Decades of Legacy Entrepreneurship, driven by work, dedication, being coachable, approachable, and, most importantly, humility. From day one, I’ve been the Lead Field Representative, CEO & COO in all areas of Photography, Garments, Media, Arts, and Culture. To sum it up, be prepared to wear many hats from day one, and wear as many hats as you can handle. Nothing beats hands-on experience to develop and grow a strong Brand.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Jah Dreddz, and I create content that brings my imagination to life. My brand, SINY, is built on blending creativity, arts, culture, and storytelling into work that connects with people in fresh, authentic ways. What makes my work unique is a mix of bold imagination, humor, and a futuristic yet relatable style that keeps audiences engaged. Currently, I’m focused on promoting a new children’s series called “Yvonne and…”, expanding “Lights, Camera, Obstacles” digital series, animated shorts for developing character worlds, and building more interactive experiences with my audience.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What relationship most shaped how you see yourself?
The relationship that most shaped how I see myself was raising my children as a single father. They showed me I couldn’t afford to die; I was all they had, and without me, they had nothing. They also showed me how the power of hard work pays off, the importance of creativity, and the courage to be different from the norm. That influence is woven into everything I create today and how I carry myself in the world.

If you could say one kind thing to your younger self, what would it be?
To my younger self: every setback is training you for greatness. Don’t stop—you’ll be proud you never gave up. The obstacles you face aren’t roadblocks; they’re stepping stones shaping your strength, your vision, and your voice. One day, you’ll look back and realize those struggles weren’t there to break you, but to prepare you for everything you were meant to become.

Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
The biggest lie my industry tells itself is that there’s only one path to success. The truth is, there are as many paths as there are people bold enough to walk them. We get caught up in formulas, trends, and gatekeepers telling us what ‘works,’ but the real breakthroughs come from those who trust their own lane. Success isn’t a straight road—it’s a map you draw yourself, step by step, risk by risk, and moment by moment. I recently had to stop myself from putting content out that was created in my vision, but later crafted in others’ judgmental insight, which was pushing for a perfectionist fetish.

Okay, we’ve made it essentially to the end. One last question before you go. Could you give everything your best, even if no one ever praised you for it?
Could I give everything my best, even if no one ever praised me for it? Ironically, I’ve wrestled with that question myself. For a long time, I thought validation was proof that I was on the right path. But I’ve learned that real purpose isn’t measured by applause—it’s measured by how much of yourself you’re willing to give when no one’s clapping. The truth is, some of the most meaningful work happens in the quiet, unseen moments, when you choose to keep going simply because it matters to you. That’s where my resilience was born, and that’s where I discovered who I really am.

Contact Info:

• Website: https://www.youtube.com/@livethatsiny?sub_confirmation=1
• Instagram: @infamouskingjahdreddz
• Twitter: LiveThatSINY
• Facebook: LiveThatSINY
• Youtube: https://www.youtube.com/@livethatsiny
• Other: Yvonne And……. Book Series
  https://www.amazon.com/s?k=Jamar+Brunson&crid=1H68RWPBA8G30&sprefix=jamar+brunson%2Caps%2C1758&ref=nb_sb_noss_1

  Lights, Camera, Obstacles (The Hard Truth About Independent TV Production) Ebook Series
  https://www.amazon.com/s?k=Jah+Dreddz&crid=1KV9W4BWO8CUJ&sprefix=jah+dreddz%2Caps%2C114&ref=nb_sb_noss

Image Credits
All Graphic Arts Done By Jamar Brunson