We’re looking forward to introducing you to Justin Pointer. Check out our conversation below.
Hi Justin, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What do the first 90 minutes of your day look like?
The first 90 minutes of my day set the tone for everything that follows. I start by waking up early at 4:20am and immediately going through a quick morning gym routine, nothing too long, just enough to get my body moving and my mind locked in. After that, I get dressed, kiss my wife and daughter, and head downstairs to grab my essentials for the day.
On the drive to the gym, I take that quiet time to center myself, listening to my daily Bible Plan and reflecting on gratitude and purpose. That’s my form of meditation and mental reset before I step into the day’s challenges.
Once I arrive at the gym, it’s all about being intentional. I warm up, stretch, and prepare both physically and mentally to attack my workout. My focus is always the same: be 1% better than yesterday. That mindset carries into every area of my life: faith, family, fitness, and business.
Those first 90 minutes are about alignment. They remind me who I am, what I’m building, and why I do it.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Justin Pointer, and I’m the founder of Ace Fit Society, a fitness and lifestyle brand built on growth, accountability, and purpose. Before Ace Fit Society, I created TwoFiveFit, which reflected where I was early in my journey, newly married, a new father, and learning to build something meaningful from the ground up. That season was about community and giving as much as I could to others.
As life evolved, so did the mission. Ace Fit Society represents a shift, it’s for those who’ve always poured into everyone else, but now realize it’s time to pour into themselves. It’s about taking ownership of your peace, your growth, and your environment. The “Ace” represents knowing your worth, the most powerful card in the deck. “Fit” stays true to the discipline that started it all. And “Society” is about surrounding yourself with people who want to grow just as much as you do.
What makes Ace Fit Society unique is that it’s more than just training sessions or apparel, it’s a movement. It’s about developing physically, mentally, and emotionally. Whether it’s through personal training, branded athleisure wear, or transformation experiences, everything we do ties back to building strength, confidence, and community.
Right now, I’m focused on expanding Ace Fit Society’s training programs and lifestyle gear, creating a space where people can invest in themselves fully, mind, body, and soul, and look good doing it.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
That I was always wrong….
And I can say it created trauma within myself where I spent most of my years after that always debating being right, and getting triggered when I’m misunderstood, or not allowed to defend myself, to tell my side. I didn’t care about being wrong, I cared about being heard. It’s nothing wrong with being wrong, that’s how you learn.
Now? My side will be heard, regardless. That is important. I’ve spent my whole life listening. It’s my time to be listened to, as well. As I previously stated, I didn’t have an issue with being told I was wrong, since I was used to it, it’s just now I’m not going to be the only wrong person in the room. It taught me that maybe I was getting projected on a lot. I don’t believe I’m always wrong now. I stopped deabting so much. I stopped feeling like I had to defend myself so much. I stopped feeling like I needed to be heard. I stopped letting others dictate how I felt about myself.
Was there ever a time you almost gave up?
Absolutely. There was a point where I almost gave up — not because I didn’t love what I do, but because I was giving too much of myself to people and situations that didn’t pour back into me. I kept hearing “I don’t have time” from people who were traveling every weekend, or “I don’t have money” from the same ones taking vacations. Folks would promise to support, ask for advice, or want free game, but never reciprocate. And I kept giving — too understanding, too available, too generous — until it started draining me and my business.
I realized the problem wasn’t them, it was me. I was prioritizing everyone else over my own goals. That mindset almost cost me everything I’d built. Now, it’s me first. My time, my energy, and my value have a price. I’m in a season of reclaiming that — and these last few months have been about reversing all the noise and putting full focus back into Ace Fit Society and what truly matters.
Next, maybe we can discuss some of your foundational philosophies and views? Whom do you admire for their character, not their power?
My father.
Ya’ know, as a child, a teenager, even a young adult, as a man, you really can’t understand and appreciate how extraordinary a father is, until you become of one of your own. When I became a husband and father, it really put into perspective just in addition to what kind of mind my father was. From manners, to respect, to responsibility, to accountability. Taught me how to hustle, how to grind, how to take care of business. More of his characteristics are showing through me as I get older. I’ve always told people I didn’t need a superhero on tv to look up to, because I had one in the house already.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
This will be such a funny answer, but I will probably be known as the inspirational, motivational, gym bully. I’m always the one on social media, if you come across it, I’m more than likely telling you to go to the gym. Which ironically is the biggest message behind the rebrand. So when I’m gone, I want my little voice in their heads to still be telling people to go to the gym. The benefits of it greatly outweighs not going.
Contact Info:
- Website: https://www.acefitsociety.com
- Instagram: @AceFitSociety
- Twitter: @AceFitSociety
- Facebook: @AceFitSociety
Image Credits
Kenneth Jones
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