Life, Values & Legacy: Our Chat with LVF of Saint Petersburg

We’re looking forward to introducing you to LVF. Check out our conversation below.

LVF, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: Are you walking a path—or wandering?
Both. I’m walking a path, but I also wander. I’m a woman on a mission. One that goes beyond writing, beyond coaching, and other daily work. My mission is to help humanity awaken to who they truly are, to heal, to remember.
At the heart of that is alchemy– true transformation– helping people transform, both individually and collectively, so the feminine can soften and come into her fullness. When she rises, society itself will change: how we build, how we love, how we live with nature.

But that can’t happen without the healing of the masculine. Too many men carry shame, and they’ve built walls to protect themselves. They hide parts that they’d rather keep secret or have had to suppress, often not by choice, but because they were told that’s what strength looks like. It is my calling to love the masculine so deeply that those walls fall away, that they feel safe enough to step out of hiding. Because when the masculine opens, the feminine can truly enter. And when the feminine rises, the masculine can finally rest. They rise together. That’s how balance returns.

So yes, I’m on this path with conviction, but I also wander. My life is lived as art. I find beauty everywhere, and that beauty often pulls me into unexpected places. But I’m never lost—I’m always learning, and it’s that learning that has prepared me for my purpose.

Can you briefly introduce yourself and share what makes you or your brand unique?
LVF.LVX is the space where my writing and shadow work come together—a place where I share poetry, philosophy, and the deeper work of the psyche. I work one-on-one with people in shadow integration, drawing on Jungian themes and philosophy to help them face the parts of themselves they’ve hidden or suppressed. My book So, I Married My Shadow comes from this space—it’s more philosophical, Jungian, and spiritual, written for people who are drawn to depth work and self-inquiry. LVF.LVX is about turning pain into growth and remembering the essence that’s always been there.

I’m also the artist behind MallMagick (mallmagick.com), which has a different edge. MallMagick is where I perform ritual through art, working with duality, contrast, and emotion. It’s raw, visceral, sometimes uncomfortable, sometimes beautiful. My poetry book Tapes in Drag:Poetry & Remorse is more experimental, made for an artistic audience that wants to sit inside tension and contradiction. MallMagick is about expression as invocation, giving form to the messy, untamed sides of the human experience.

I’ve learned to integrate these different parts of myself: the writer, the mystic, the coach, the artist, so that none of them stay hidden or silenced. Each has its own voice and its own way of reaching people, and I’ve had to give them all a platform instead of forcing myself into just one box. LVF.LVX and MallMagick are extensions of that integration– different spaces where I can honor the spectrum of who I am and what I create. As I continue to evolve in my work and in my own becoming, my message evolves too, always circling back to the same core truth of remembering, healing, and transformation, but expressed in new ways as I grow.

Okay, so here’s a deep one: Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was a deeply sensitive child. I felt everything. I cried easily, loved fiercely, and was attuned to things others didn’t seem to notice. And yet, I was told to “toughen up,” to not be so sensitive, as if my sensitivity was a flaw rather than a gift.

I was also weird, hyper, eccentric and so full of energy and imagination. And again, I was told to tame myself, to quiet down, to hide the parts that made me different. For years, I listened. I shrank myself. I tried to fit into the mold the world wanted for me. I carried the awkwardness of suppression, and I wore the grief like a second skin… grief that was rejected even by the people I loved most.

It took me years to make peace with the truth that I cannot please everyone. That the parts of me others called “too much” or “not enough” are actually the most authentic pieces of who I am. I had to learn that my childlike innocence, my sensitivity, my playfulness are not weaknesses. They confuse people sometimes, especially in a world that tells women to be hard, stuck-up, or overtly sexual. But I’ve come to see that those expectations are just symptoms of a society detached from its own authenticity.

I don’t have to carry that burden. I am free. I live in alignment with who I am becoming, and I embrace all parts of me: the weird, the sensitive, the child, the mystic and the imperfect. Because all of it is me. And all of it is worthy of love.

When did you stop hiding your pain and start using it as power?
Marriage is one of the greatest teachers, but we don’t often talk about its challenges. Especially in recent years, with social media and people tending to only show the good. The curated smiles, the highlight reels of perfection… I know I did. It became normal for me to suppress the hurt, to avoid asking for help, because I didn’t want to be seen as struggling. The truth is, no relationship is perfect. As a perfectionist, that was extremely difficult for me to admit.

For a long time, I was on a highly competitive streak, hiding in shame, terrified that any cracks in my relationship would be seen as a reflection of my worth. I feared others might even revel in my pain. Maybe some did. But the bigger truth is that social media had created a monster: a culture that feeds off appearances and avoids truth.

I eventually stepped away for several years, and in that stillness, I had to face myself. I wrote poetry to cope with the grief and confusion, and through that, I began to realize how much of my power I had given away. Slowly, I started reclaiming it through self-reflection, by examining my own shadows, and taking responsibility for my part in the pain. That was the turning point, when I stopped hiding and began to alchemize what hurt into something empowering.

That journey became the seed of my book, So, I Married My Shadow. It’s about committing to the parts of ourselves we’d rather hide— the shame, the grief, the failures and learning to transform them into strength and wisdom. My hope is that it gives perspective no matter your role in the relationship, because the truth is: we all have shadows. The power comes when we stop hiding them and choose to meet them with honesty and love. That to me is real power.

Sure, so let’s go deeper into your values and how you think. Where are smart people getting it totally wrong today?
Where we get it wrong is in our obsession with always having to be or be seen as “positive.” Our culture worships positivity, progress, and perfection, while grief, anger, shame, or doubt are treated like flaws to be fixed. But our shadow doesn’t disappear just because we deny the things that hurt us or bring us shame. It goes underground, where it controls us in ways we don’t even see.
So, none of our outward projections mean anything if we’re split in half. Shadow isn’t the enemy, but it isn’t a god either. Shadow is not something to embody or worship—it’s simply a teacher. Our grief, our rage, our longing…these aren’t weaknesses, they’re lessons waiting to be understood. We think running from darkness will save us, but it only makes us surface-level. The ones who dare to go deep and face their shadows are the ones who find depth, lasting growth, and real love. The very things we came to this earth to experience.

Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
When I’m gone, I hope people tell the story of someone who never stopped striving to help heal the world. Someone who walked with love and conviction, the way Christ walked in devotion.

I want to be remembered as someone who lived in constant becoming, showing that growth is always possible, that we can keep becoming more compassionate, more conscious, and whole… To be remembered as someone who assisted in humanity’s evolution— spiritually, emotionally, and in the ways we relate to ourselves, to each other, and to the world around us.

And more than anything, I want people to say that I never gave up hope in humanity. I believe the greatest gift we can give one another is understanding– to see someone fully, to meet them in their humanity, and to bear witness.That is the mark I hope to leave on this world.

Contact Info:

Image Credits
LVF @LVF.SHADOWWORK

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