Life, Values & Legacy: Our Chat with Marton Varo of Los Angeles

We recently had the chance to connect with Marton Varo and have shared our conversation below.

Marton, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do you think is misunderstood about your business? 
One thing I think is often misunderstood about my business is that video marketing is “just making videos.” In reality, what we do goes far beyond producing visually polished content. At its core, our work is about storytelling and strategy — understanding who a brand is, what they stand for, and how to translate that into content that actually moves their audience to take action. A beautifully shot video without purpose or strategy won’t deliver results, and that’s where people sometimes underestimate the depth of what we do.

Another common misconception is that video is a one-off effort — something you create once and check off the list. In truth, video is most powerful when it’s part of an ongoing, consistent strategy. That’s why we’re expanding into services that focus on growing brands’ social media presence, because the most effective marketing doesn’t happen in a single moment, but in the way a story unfolds over time. What we do isn’t just production, it’s about building meaningful connections between businesses and their audience.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the founder and executive producer of a video marketing agency that helps businesses of all sizes tell their stories through captivating, strategic content. What makes our work unique is that we don’t just create videos — we focus on storytelling as the foundation of everything we do. To me, a great video isn’t about flashy visuals alone; it’s about communicating a message that resonates and drives real results.

Over the years, we’ve had the opportunity to work with brands ranging from small startups to global enterprises, and I’ve found the common denominator is the need for authentic connection with their audience. That’s what excites me most about this work — helping businesses take their vision, their “why,” and transform it into something that not only looks great but actually moves the needle.

Right now, I’m especially excited about a new service we’re launching that pairs our storytelling expertise with ongoing social media growth strategies. Video and social media are inseparable in today’s landscape, and by aligning the two, we’re helping brands not only get their message out but also sustain and grow their audience in meaningful ways.

Great, so let’s dive into your journey a bit more. What was your earliest memory of feeling powerful?
I think back to when I first started my agency. I had no guarantees, no safety net, and yet I decided to carve my own path. Signing my first client and delivering a project that really moved the needle for their business gave me this deep sense of empowerment. It was the moment I realized that I could build something from scratch, create value, and help others succeed — and that sense of agency has fueled me ever since.

If you could say one kind thing to your younger self, what would it be?
I’d tell my younger self: take care of yourself first, because your energy is your greatest asset. In the early years of building my business, I thought working longer hours and pushing through was the only way. It wasn’t until later that I learned how much more effective I could be with a clear mind and a healthy body. I’d remind myself that success isn’t about burning out — it’s about longevity, creativity, and balance.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
One of the biggest lies the video marketing industry tells itself is that a great-looking video is enough. There’s a tendency to overemphasize production value — flashy shots, expensive gear, perfect polish — while underestimating the importance of storytelling and strategy. In reality, a video without a clear message, purpose, or connection to the audience won’t move the needle for a business, no matter how cinematic it looks.

Another lie is that video is a “one-and-done” solution. Many companies still treat video as a box to check off in their marketing plan, when the truth is that it’s most powerful as part of a consistent, ongoing content strategy. Video builds momentum and trust over time — it’s not just about launching one campaign, but about sustaining conversations with your audience across platforms.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What do you understand deeply that most people don’t?
What I understand deeply that most people don’t is that marketing isn’t really about pushing a message; it’s about creating connection through story. A lot of people assume video marketing is just about promoting a product or service in a flashy way, but the truth is, audiences don’t engage with ads — they engage with stories. When you focus on authenticity, relatability, and emotional resonance, that’s when video actually drives results.

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