We’re looking forward to introducing you to Nadja Cox. Check out our conversation below.
Good morning Nadja, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What do the first 90 minutes of your day look like?
The first 90 minutes is pretty slow. I start off waking up and enjoying the silence of the moment. Start the day with prayer, affirmations and daily devotionals. Eventually, once I’m finally get out of the bed, I am making breakfast, getting dressed and prepared to start my day.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hello, my name is Nadja. I am the CEO and founder of a photography company called Photogen.Nicc, based in the DMV area. I specialize in sports, portrait, concert, and lifestyle photography.
What makes my work unique is that I shoot for the moment—not for the post-editing. I believe there’s something powerful and organic about capturing motion in a still frame. My style is clean, emotionally nuanced, and rooted in storytelling.
Currently, I’m offering photography packages tailored to a variety of events and niches. In the future, I plan to expand more into videography and will soon offer social media management services as well.
Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
Some of the people in my network have taught me the most about working in this field. When I first entered the industry, I didn’t know much about the ins and outs of running a business. They showed me what it truly means to hustle and put in the hard work needed to earn results. As the saying goes, “work hard, play hard.” Many fellow creatives have shown me that it is possible to build a career in the arts—while also learning how to turn an idea into a successful business.
Was there ever a time you almost gave up?
Honestly, I still think about this often. The industry changes so quickly, and sometimes it feels like, in order to stay relevant as a photographer, you have to constantly keep up with trends and what’s happening in the public eye. While the work itself can speak for itself, your brand still has to remain at the forefront of people’s minds—and that pressure can be overwhelming. That challenge is what makes me want to give up at times.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
When it comes to not providing raw images, I completely understand why that rule exists—especially for certain niches like editorial, brand, product, or any work that represents a higher caliber of production. I also understand the idea that shooting in RAW is like presenting an unfinished painting.
However, for me personally, if a client is paying for both the photos and the edits, I’m comfortable providing all of the images taken, regardless of format. At the end of the day, the client has paid for the photos. Yes, different packages include specific features, but the ultimate goal is for my business to be compensated fairly and for the client to receive the images they’ve paid for.
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
WORRYING and not taking chances. I’d literally do everything and then some.
Contact Info:
- Website: https://photogenniccphotography.weebly.com/
- Instagram: https://www.instagram.com/photogen.nicc/
Image Credits
PHOTO COURTESY TO @PHOTOGEN.NICC
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