We recently had the chance to connect with Olivia Hajek and have shared our conversation below.
Olivia, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What are you most proud of building — that nobody sees?
One of the things I’m most proud of building (though it’s not something most people outside the company ever see) is the team and culture behind our customer experience. In the agency world, it’s common to see high churn rates, but we’ve been able to consistently retain about 98% of our clients month-to-month. That doesn’t happen by accident. It comes from intentionally developing a team that truly values the work we do and is committed to delivering the best possible experience for our clients from start to finish.
It’s not just about meeting deliverables; it’s about anticipating needs, being proactive, and making clients feel taken care of every step of the way. I’ve worked hard to create a culture where every team member understands that client trust is earned daily. That behind-the-scenes effort is what allows us to not just get results, but also to make our clients want to stay with us long-term.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Liv Hajek, the owner of Brandout Social. We specialize in working with chiropractors in the holistic health space, focusing on new patient acquisition. Our mission is to help these doctors grow their practices so they can transform the health of their communities in a natural, holistic way.
What makes Brandout Social unique is that we’re not just running ads or posting content, we’re deeply invested in the long-term success of our clients. We understand that every patient gained means another life impacted.
Right now, we’re expanding into coaching so that as our clients grow, they can bring their marketing and social media in-house. We’ll be giving them the proven processes, systems, and training to build strong internal teams that continue to get results. It’s all about empowering them to sustain their growth while staying true to their mission.
Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
My parents taught me the foundations of hard work because they owned their own business, so I grew up seeing the dedication it takes to build something from the ground up. But the person who’s had the biggest impact on how I view work is my older sister.
She works harder than anyone I know, yet she doesn’t brag or draw attention to it. You don’t see the countless hours she puts in behind the scenes to grow her business, she just quietly gets it done while also being a mom to four kids. She’s truly fearless, and I don’t think most people realize the level of sacrifice and determination it takes to do what she does. Watching her has shown me a whole new level of work ethic and inspired me to push myself beyond what I thought I was capable of every single day.
What’s something you changed your mind about after failing hard?
Failing is something I’m proud of, though it took me a long time to get there because I’ve always wanted to be good at everything. My brother-in-law has a saying in his business to his team that’s really stuck with me: ‘We want you to fail here.’
It sounds counterintuitive at first, but the more I’ve lived it, the more I believe it. We want our team to fail, we want systems to fail, we want ideas to fail, because that’s how we learn and grow. Every failure exposes what’s not working, gives us the insight to improve, and ultimately leads to something stronger than we started with.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies the social media industry tells itself is that more content automatically means more success. The truth is, you can post every single day and still not build trust, authority, or revenue if there’s no strategy or genuine connection behind it.
Another big one is the obsession with vanity metrics (likes, views, followers) being equated with business growth. Those numbers might make you feel good in the moment, but they don’t necessarily mean you’re converting or building relationships that matter. I’ve seen accounts that average 10 likes per post get new clients on a weekly basis and accounts that average thousands per post get literally 0. It’s more about the value and problem you solve.
Okay, so let’s keep going with one more question that means a lot to us: What will you regret not doing?
I’d regret stopping. Our business still has so much growth ahead, and if I had let fear stop me every time we failed, I know I’d look back with regret. Our growth has been steady (not explosive) but that’s exactly what’s making it sustainable and lasting. Every challenge we’ve faced has shaped us into something stronger, and quitting would have meant walking away right before the real breakthroughs.
Contact Info:
- Website: https://brandoutsocial.com
- Instagram: @brandoutsocial
- Linkedin: @brandoutsocial
- Facebook: @brandoutsocial
so if you or someone you know deserves recognition please let us know here.
