Paulo Josepetti shared their story and experiences with us recently and you can find our conversation below.
Paulo , a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do the first 90 minutes of your day look like?
I start with meditation, followed by hot water with lemon. Then I read a passage from A Course in Miracles — I’m currently in the final days of a one-year journey with it. After that, I head to the gym in a fasted state. It’s a ritual that grounds me: mind clear, body active, spirit centered.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Paulo Josepetti — I’m an artist, fashion designer, and founder of a creative studio that bridges couture, fine art, and spiritual craftsmanship. I was born in a small town in Brazil, where my mother introduced me to sewing at a young age after a childhood accident nearly changed my life forever. That moment shaped everything — it taught me to create from pain, beauty, and purpose.
Today, I’m based in New York, working at the intersection of tradition and transformation. My brand is rooted in conscious luxury — every piece I create, whether clothing, jewelry, or artwork, carries a story, a ritual, and a sense of timeless presence. I’m currently finalizing a new body of work that merges sacred symbols, high fashion, and handcraft — a space where women, memory, and energy take center stage.
What makes my work special is the intention behind it. I don’t just design — I channel. I believe beauty is a tool for elevation.
Amazing, so let’s take a moment to go back in time. What part of you has served its purpose and must now be released?
For a long time, I held onto fear — fear born from my childhood accident and the uncertainty that came with it. That fear kept me cautious, sometimes hesitant to fully express my creativity or step into my power. But now, that part has served its purpose. It taught me resilience and focus, but it’s time to release it.
Today, I’m embracing freedom — freedom to create boldly, to trust my intuition, and to share my vision without limits. Letting go of fear opens space for growth, for new energy, and for deeper connection with my work and the people it touches.
Was there ever a time you almost gave up?
I believe those voices of doubt always exist inside us — but we have to be stronger than them. For me, that moment came after a difficult breakup. It shook me deeply and made me question my path. But instead of giving up, I used that pain as fuel to rebuild myself, to create with even more purpose and clarity. Those challenges remind me that resilience isn’t about never falling, but about how you rise every time.
Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
They’d say I care deeply about authenticity and connection. I value truth in expression — whether it’s in my art, my relationships, or how I live my life. My friends know that I’m always seeking deeper meaning, and that I’m committed to growth, both personally and creatively. Above all, they’d say I’m driven by the desire to inspire and empower others through what I create.
Okay, so let’s keep going with one more question that means a lot to us: If immortality were real, what would you build?
If immortality were real, I would build a creative sanctuary — a space where art, fashion, and spirituality merge to inspire generations. A place that nurtures not just talent, but the soul, where stories are shared, memories honored, and transformation is a daily practice. It would be a legacy of connection, beauty, and conscious creation that lives beyond time.
Contact Info:
- Instagram: @paulojosepetti
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