We recently had the chance to connect with Priscilla Rodriguez and have shared our conversation below.
Good morning Priscilla, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What are you being called to do now, that you may have been afraid of before?
For years—since 2018—I’ve felt a pull to expand my work beyond the therapy room and step into coaching. As a licensed marriage and family therapist, I love the work I do, but there was always this quiet voice nudging me toward creating something that could reach people outside the constraints of licensure and state lines.
For a long time, fear held me back: fear of not knowing exactly how to start, fear of whether I “should” do it, fear of what colleagues or others might think, and honestly, fear of how big the climb might feel. This year, I decided to stop waiting until it felt easy or perfect. I trusted my support network, took a deep breath, and launched my coaching business, Elaroco.
Now, I get to blend my background as a therapist with the creativity of building a new business. I’m creating tools, programs, and resources that help high-achieving couples strengthen their connection and communicate with confidence. And I’m having so much fun doing it — it feels energizing and deeply fulfilling.
If you’ve been curious about what this looks like, you can explore my work and grab some free resources at elaroco.com.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Priscilla Rodriguez, a Licensed Marriage and Family Therapist (LMFT) and founder of Modern Wellness Counseling, a private practice I’ve run since 2016. For nearly a decade, I’ve had the privilege of helping couples reconnect, communicate better, and feel seen and heard by one another. I’ve invested in extensive post-licensure training in couples therapy, served as President of the Central Texas Center for Emotionally Focused Therapy (EFT), and built a practice that continues to serve clients across Texas.
But in my heart, I knew I wanted to help couples beyond the therapy room — especially busy, high-achieving couples who are doing “all the things” but quietly feeling disconnected in their relationship. That’s what inspired me to create Elaroco, a coaching brand designed to guide couples on a journey back to each other. Here I get to show up as a Couples Connection Coach.
Elaroco’s name itself reflects what we stand for: “elaro” comes from elevate and heart, and “co” represents connection, communication, and commitment. Our mission is simple — to help couples go from feeling stuck in routine to feeling alive and thriving again, because your relationship deserves more than just getting through the day.
Through Elaroco, I blend therapeutic insight with creative, practical tools: online programs, workshops, and resources that are accessible no matter where you live. Our work is built on five core values — connection, compassion, growth, integrity, and joy — because relationships aren’t just meant to survive, they’re meant to feel like home.
On a personal note, I’ve been with my husband for 17 years (married for 7), and together we’re raising twin toddlers — so I know firsthand what it means to juggle careers, parenting, and still protect your partnership. This isn’t just my profession, it’s my passion.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What breaks the bonds between people—and what restores them?
In my experience as both a therapist and a coach, what most often breaks the bond between people is a slow erosion of reliability. At first, you trust that your partner will show up for you — emotionally, practically, relationally. But when those small promises or moments of connection are missed again and again, the quiet thought of “I can count on you” slowly shifts to “Where did you go? Did you even hear me? Do I matter?”
Over time, those missed moments can build into resentment, which can feel heavy and isolating. The good news is, bonds can be restored. It starts with letting go of the hurt that’s been stored up and choosing to build trust again, one reliable action at a time. When couples begin to show up consistently — even in small ways — it repairs the foundation of safety in the relationship.
That’s what I love most about the work I do through Elaroco: helping couples clear away old resentment and learn how to be reliable teammates for each other again. Because when you know you can count on one another, connection feels effortless.
What’s something you changed your mind about after failing hard?
I’ve had moments where I poured my heart into a new offer or idea — only to have it completely flop. Early on, I used to take that as a sign that maybe this wasn’t for me, that maybe I should just stay where it felt safe. But over time, I’ve changed my mind about what failure actually means.
Instead of letting it stop me, I’ve learned to see failure as feedback. Each time something doesn’t work, I commit myself to learning from it, to growing, and to surrounding myself with people who have achieved the kind of success I’m aiming for. Being in those rooms reminds me that if I can imagine it, it’s possible — I just need to keep refining and trying again.
I’ve also become more mindful of my thoughts. I know how quickly a spiral of self-doubt can set in, so I practice catching those thoughts and reframing them. This mindset shift has become my fuel — it’s what allows me to keep showing up, to keep building Elaroco, and to keep creating the resources couples need to thrive.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief you used to hold tightly but now think was naive or wrong?
For a long time, I believed that the only way to be successful was to follow a very specific script: go to college, get a graduate degree, buy a house, get married, and have kids — in that order. And I did all of those things! I went to college and graduate school, I built a career as a therapist, I bought a house, I got married before having children. And while those choices absolutely benefited me, I can now see that they aren’t the only way to create a happy, meaningful life.
As a business owner and after traveling to many countries, I’ve learned that there are many paths to success — and many definitions of what success even means. Growing up, I was encouraged to follow one dream and one dream only, but it took me about 6–8 years after leaving home to realize that I didn’t have to stay in that box. There are so many ways to build a life you love, and that’s one of the things I cherish most about running my coaching business today — I get to design my life and help others do the same in their relationships.
Okay, we’ve made it essentially to the end. One last question before you go. If you retired tomorrow, what would your customers miss most?
I think what they would miss most are the conversations we get to have — the space where they feel heard, understood, and guided. One of my favorite parts of this work is being able to notice the patterns that have been keeping couples stuck and helping them see a way forward that feels doable and hopeful.
They’d also miss the sense of empowerment and relief they feel when they use the tools and materials from my programs to work through a conflict on their own. There’s something powerful about being able to say, “We just had a hard moment, and we knew exactly what to do next.” That hope — that clarity — is what keeps couples coming back, and it’s what I’d want them to carry with them even if I wasn’t here.
Contact Info:
- Website: https://elaroco.com
- Instagram: https://instagram.com/elaroco.official
- Linkedin: https://www.linkedin.com/in/priscilla-rodriguez-mwc
- Other: tiktok.com/@elaroco.official
pinterest.com/elarocoofficial
Image Credits
Jonathan Rodriguez
so if you or someone you know deserves recognition please let us know here.
