We recently had the chance to connect with Suzanne Igoe and have shared our conversation below.
Suzanne , a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do the first 90 minutes of your day look like?
I start the first 45 minutes of my day savoring a cup of coffee while spending time with my dog, Olive, and practicing Gua Sha on my face. It’s my personal time for relaxation and self-care.
After that, I head out for a high-impact walk to get my blood flowing and energy up. I absolutely love beginning my day this way—it sets a positive tone for everything that follows.
Can you briefly introduce yourself and share what makes you or your brand unique?
PURE Face Care was founded in 2011 in Decatur, Georgia. In 2015, I relocated the business to Chattanooga with a strong vision for growth, though initially, I faced challenges finding the right team members to bring that vision to life. For a time, I paused expansion—but everything changed when I hired Melody Burton. We’ve now worked together for five years, and since then, our team has grown to include Bekah Warner, Suzie Rambo, Macy Wilbanks, and our newest addition, Debbie Yearwood.
What sets PURE Face Care apart is our commitment to making every client feel seen, heard, and genuinely comfortable. We take pride in blending our passion for clean skincare and Eastern-inspired practices with advanced Western technologies, creating a balance that keeps each day fresh and rewarding.
As I approach my 20th year in the skincare field, I’m continually reminded that there’s always something new to learn—this profession never stops evolving.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
My dad embodied an impeccable work ethic. Growing up in the mountains of North Carolina during the early 1980s, we experienced heavy snowfall regularly. Despite the challenging conditions, he never missed a day of work. Watching his dedication inspired me deeply—I wanted to be just like him.
He instilled this mindset in us as we were raised. By the time I was 14, I had a part-time job after school and on weekends. I worked at a local inn, serving breakfast on weekends, which taught me responsibility, reinforced a strong work ethic, and fueled my drive.
If you could say one kind thing to your younger self, what would it be?
We can be our own harshest critics—often far tougher on ourselves than anyone else could ever be. Imagine saying out loud to another person the same words you tell yourself; chances are, it would hurt them deeply. Would you ever speak those thoughts to someone you care about?
If I could speak to my younger self, I’d remind her to be gentle. I’ve done nothing wrong. I am kind, caring, and helpful. So why treat myself with such severity?
Life can be difficult, and the mind—when left unchecked—can become a dangerous place. Choose words that lift rather than break, especially when speaking to yourself.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
So this cracked me up — I saw this question and turned to my partner (also my best friend) and asked, “What really matters to me?” Without missing a beat, she goes, “Skin care.” I just stared at her and said, “That sounds so shallow.” She shrugged and said, “Yeah, but it’s true.” 😂
Okay, we’ve made it essentially to the end. One last question before you go. Have you ever gotten what you wanted, and found it did not satisfy you?
Yes, I recently added injectables to my spa. For years, I believed that was the missing piece that would make the business complete. But instead, it brought a level of stress and anxiety that pulled me away from my original passion for the work.
I was financially stressed, and it took away my joy.
In July, I decided to let it go—and I’ve never been happier. I feel more confident about the spa’s direction now. There’s a renewed light in both the team and the space; they could sense when we had drifted off course.
With all that said, I’m still grateful I tried it. Otherwise, I would have always wondered if it was meant to be part of my path.
Contact Info:
- Website: https://www.Purefacecare.com
- Instagram: purefacecare
- Facebook: PUREFaceCare
Image Credits
Stacey Pollum
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