We recently had the chance to connect with Lulu Love and have shared our conversation below.
Good morning Lulu, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? Have you ever been glad you didn’t act fast?
Ah, the timing of things is often a hidden gift, isn’t it? There have been times when I wanted to rush ahead, but I’ve learned that sometimes, that’s not the right move. Life seems to know when we’re truly ready for something, even if we don’t always realize it in the moment. There’s this feeling I get, right before I take a big leap, when everything aligns and I see that the clarity I needed wasn’t just about having the right information or figuring out the next step. It was about the wisdom I had to gain along the way.
Looking back, if I’d acted too soon, maybe the second edition of my 90-day journey mindfulness wouldn’t have carried the depth it does now. The clarity, that “a-ha” moment, came from the experiences I had to go through. It’s like the Creator, or whatever you want to call it, was helping me see the bigger picture. Only after facing those challenges was, I truly ready to move forward with a deeper understanding and a clear sense of purpose.
It’s powerful, really, to recognize that sometimes stepping back or waiting is just as important as taking action. It’s not about doing nothing; it’s about being in tune with the right timing. I feel so grateful now for where I am and where I’m headed. When I look back and see that every moment, every step, was necessary to get me here, it adds another layer of appreciation to this whole journey, both in my business and within myself.
So, yeah, I’ve learned there’s wisdom in not rushing. Giving yourself the space to really understand and feel what’s needed has made everything I do more meaningful and lasting. And for that, I’m thankful for the timing and everything that’s come together to lead me here.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the founder of the House of the Covenant, an offshoot of the House of Oshun. What I’m building is more than just a brand or an organization; it’s a space where deeper knowledge meets practical application. At its core, the House of the Covenant is about creating a sanctuary for esoteric wisdom in a world that’s flooded with surface-level information. It’s a place for those who are ready to dig deeper, to learn not just facts, but to truly understand the forces that shape our lives and businesses.
Alongside that, I’ve developed the HLCU University, which is all about esoteric academia in an approach to learning that transcends the traditional and dives into the sacred, the unseen, the layers beneath the surface. In a world full of noise and distractions, HLCU offers a space for focused, transformative learning. It’s about blending ancient wisdom with modern challenges, guiding people toward greater clarity and mastery in both their personal and professional lives.
What makes it special? It’s a journey of connection whilst connecting people with themselves, with deeper knowledge, and with a broader understanding of the world. This isn’t about passing on dry facts or just skimming the surface; it’s about real transformation. It’s about creating something that not only supports personal growth but also empowers those around us to embody that growth in the world.
Right now, I’m focused on expanding both the House and the university, weaving together wisdom and practical tools that can help people step into their own power. Everything I do is rooted in the idea that knowledge, when truly understood, can change the course of your life. And that’s what I’m working on; creating spaces where people can embrace this knowledge and use it to navigate and transform their own lives and generations to come.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
As a child, I believed that the opinions of others somehow held more weight than my own inner knowing. I let naysayers shape how I saw myself and what I thought I was capable of. Looking back, I realize that I often gave away my power without even noticing it, allowing their doubts to speak louder than my truth.
Over time, especially through my personal and spiritual growth, I’ve learned that other people’s projections often say more about them than they ever could about me. I no longer carry the belief that I have to shrink or conform to make others comfortable. Now, I move with clarity and trust in my own voice, understanding that what’s meant for me will align when I stand in my truth.
That shift from allowing others to define me, to reclaiming my power, has been one of the most freeing and defining parts of my journey.
What have been the defining wounds of your life—and how have you healed them?
One of the defining wounds of my life is connected to my Achilles’ heel, which in my case, is tied to how I view resources and my attachment to material things. This wound runs deep, rooted in my upbringing, where I was taught that survival and success required constant struggle. I believed for a long time that in order to secure what I needed, whether that was stability, validation, or success…I had to fight for it with relentless effort.
This mindset left me feeling trapped in a cycle of striving, where I constantly felt that I needed to hold on tightly to what I had, for fear it would slip away. But as I’ve grown, I’ve come to understand that this attachment was the source of my pain. The lesson has been in shifting my perspective on resources and trust. It’s not about clinging—it’s about surrendering and having faith. Faith that what I need will come, and that life has a way of providing when I allow things to flow.
Healing this wound has been a process of learning that “hurt people hurt people” and recognizing how the wounds I experienced from others were not about me, but about their own struggles. Instead of letting these experiences define me, I’ve worked to transmute them into strength. I’ve learned that my true power comes from faith and not from fighting to force things into existence, but from trusting that what I desire can be achieved with gentleness, ease and grace.
Now, rather than trying to control everything, I focus on cultivating faith and receptivity. I’ve realized that my greatest superpower is the ability to trust the process and let go of the need to control every outcome. This shift has allowed me to create a life that’s more expansive, abundant, and aligned with what I truly want and without the endless struggle.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Yes, to the best of my knowledge, the public version of me is the real me. In public, I naturally show up with more of an extroverted energy, even though at my core, I’m more of a recluse or introvert. I’ve come to understand that both sides are true and serve their purpose in different spaces.
When I’m recording videos or hosting The Gatherings: Ambassadors of the Bloodline events, I share some of the best parts of myself—my passion, my light, and my connection to the work I do. Then, there’s the more grounded and serious side of me that comes forward when I’m teaching online courses or leading group sessions within my collective, The Cellar. Each version is authentic; it just expresses a different layer of who I am.
All in all, people get the side of me that’s needed in the moment to best convey the message or energy being shared. Every expression of me. whether public or private there is a reflection of the same truth, just through different lenses.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I would hope the story people tell about me when I’m gone is simple: that they took the knowledge I shared and made something of it; something that served them, their lives, and their bloodline. I want my work to be more than just a momentary inspiration. I want it to be something that people can carry forward, something that helps them elevate themselves and those who come after them. That, to me, would be the greatest legacy.
Contact Info:
- Website: https://houseofthelivingcovenant.org
- Instagram: @houseofthelivingcovenant
- Linkedin: @thehouseofoshun
- Facebook: @thehouseofoshun
- Youtube: @thehouseofoshun
so if you or someone you know deserves recognition please let us know here.
