We’re looking forward to introducing you to Masho Margishvili. Check out our conversation below.
Hi Masho, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What is something outside of work that is bringing you joy lately?
I used to be such a workaholic that I couldn’t separate work from life. After a lot of inner work, I’ve learned the joy of slowing down, permitting myself to rest, and listening to both myself and the world around me. Acting from inspired action rather than pressure makes everything feel lighter and more meaningful.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Masho Margishvili, a multidisciplinary artist, teacher, designer, and creator behind Masholand – a world where murals, illustrations, and design come together. My work shapes spaces and stories into symbolic means, blending imagination with context. I have created large-scale murals at international festivals and commissioned projects for clients worldwide.
In addition to my art practice, I design UI/UX experiences focused on gamified apps and education, and I share my creative process with a global community of students through my Skillshare classes.
What makes Masholand unique is its mix of storytelling, personal experiences, and symbolism. Each project goes beyond visuals to tell its own story and inner architecture, connecting meaning across time and parallel realms while revealing new perspectives on everyday life.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
That’s a curious question, because just the other day, I started making a list of things I loved as a child to better understand my core self. The list already has over a hundred points, but to put it briefly: I was a kid who loved being around people, making funny faces in the mirror, catching and then observing insects, learning about plants, singing, drawing with my sister, eating candies, inventing stories and fairytales, building blanket fortresses, creating games with cousins, and putting on cencerts for relatives.
I was also a child of vivid fantasy – I had intense dreams, insomnia, and nightmares for as long as I can remember. I often played different scenarios in my mind and imagined that one day I would have a magical brush that could erase ugly buildings and harmful people, replacing them with beauty and kindness.
I was the confident, artistic, and sometimes annoying third child in a big, loving family – the youngest of seven, always ready to play, experiment, or start on a candy hunt. Looking back, those early passions and visions shaped much of who I am today and still influence some choices I make.
What’s something you changed your mind about after failing hard?
In 2021, I threw myself into the NFT space. At first, I collaborated with other projects, creating art for their NFTs. After months of research and self-education, I launched my own project called Mashoverse. I built a team, worked around the clock, and even connected with investors, but setbacks kept piling up: our programmer disappeared, our account was deleted twice, and the war in Ukraine shifted our focus toward humanitarian efforts. In the end, the project failed, and I was left burnt out and disappointed.
What I took from that experience is that efforts alone do not guarantee success. Even if you find yourself in the right place at the right time, you need to be truly ready. That failure taught me to value my own pace and create in a way that feels sustainable rather than pressured.
Sure, so let’s go deeper into your values and how you think. What important truth do very few people agree with you on?
I believe the world is built for morning people. If our systems valued different circadian rhythms equally, many people would live happier, healthier, and more balanced lives. Studies show that when people’s natural rhythms do not match social schedules, it can harm both health and mood. This “social jetlag” has been linked to sleep problems, obesity, and even a higher risk of health diseases.
Okay, so let’s keep going with one more question that means a lot to us: If you laid down your name, role, and possessions—what would remain?
Whenever I feel lost and want to understand my current values, I play a similar mental exercise: what if I woke up in a new place where I was nobody to anybody. Each time, the answer is the same. I would still be curious to discover and experience the new world. I would still create art, treat people and the environment with respect, and seek out a community to connect with. In a way, I think I have been playing this same game in real life since my teenage years, as I have often relocated to completely new places.
Contact Info:
- Website: https://www.masholand.com
- Instagram: https://www.instagram.com/masholand
- Linkedin: https://www.linkedin.com/in/mariammargishvili/
- Facebook: https://www.facebook.com/masholand.masholand
- Other: https://mashomarg.bandcamp.com/album/tales-told-in-tides
Image Credits
Micha Von Vau
Goga Katsarava
so if you or someone you know deserves recognition please let us know here.
