Meet Aditi Sinha

We caught up with the brilliant and insightful Aditi Sinha a few weeks ago and have shared our conversation below.

Aditi, so good to have you with us today. We’ve got so much planned, so let’s jump right into it. We live in such a diverse world, and in many ways the world is getting better and more understanding but it’s far from perfect. There are so many times where folks find themselves in rooms or situations where they are the only ones that look like them – that might mean being the only woman of color in the room or the only person who grew up in a certain environment etc. Can you talk to us about how you’ve managed to thrive even in situations where you were the only one in the room?

As an Indian in the big tech marketing (and not software development) space and now an immigrant purpose driven entrepreneur, I have on many occasions been the only one in the room who looks like me. It can be challenging, but I believe it’s also an opportunity to bring a unique perspective to the table. A few things have helped me along my journey:
First and foremost, it is crucial to be authentic. Early in my career, I realized the importance of embracing my identity and style rather than trying to conform to the norms around me. When people could see the real me, they could trust me more and that authenticity was a powerful tool for leadership and influence.
Secondly, keeping my mission at the forefront is an integral part of that authenticity for me. Whether in tech or now in fashion, my purpose has been to drive meaningful change. With my fashion brand, I’m tackling pockets inequality for women, a much needed change that has more far-reaching impact on women’s equality than meets the eye. I’ve realised that when you’re driven by a clear purpose, it becomes easier to navigate and overcome the challenges of being the only one in the room. My mission often becomes a source of strength and motivation, pushing me to break barriers and create a more inclusive environment for those who come after me.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

Absolutely!
I’m the founder of Point of View Label (www.pointofviewlabel.com) a Seattle-based modern and functional women’s workwear startup, that is on a mission to end pockets inequality. Point of View has launched a movement, known as the ‘Pockets Pledge’ by creating pieces that combine designer style with the practicality of pockets (and more). Our goal is to enable women to be fashion forward with the freedom of a pocket that fits your smartphone. For working women everywhere, POV aims to create a powerful form of self-presentation that helps women to show up, feel confident, and perform as their best selves at work. This idea was born out of my frustrations with women’s workwear often lacking practical pockets, a problem many women face daily.

What excites me most about our brand is its dual commitment to fashion and functionality. We are redefining what workwear can be for women in a way that allows them to express their personal style confidently while ensuring they have the functionality they need to navigate their busy lives.

We launched our debut collection earlier this year. From non-negotiable pockets that fit the latest smartphone, to slit zippers that put women in control of their stride, adjustable pant lengths for a versatile look and elastic waists/stretchable fabrics that gives them room to breathe, POV works backwards from real needs working women have every single day. As a women founder, I drew from my personal experiences to incorporate nuances such as bra strap holders and lining the garments to avoid lingerie lines from showing. As an added plus most of POV’s garments are machine washable – limiting the time, money, and environmental impact to dry-clean traditional workwear.

Additionally, we’re excited to host a series of pop-up events across major cities in the US. These events will provide an opportunity for our customers to experience our products firsthand, meet the team behind the brand, and engage in discussions about fashion, functionality, and empowerment.

For us, it’s not just about creating clothes; it’s about fostering a community of empowered women who feel seen, heard, and equipped to take on their day with confidence. We want our brand to be a catalyst for change, challenging the norms of the fashion industry and setting new standards for what women can expect from their workwear.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

I would pick out resilience, adaptability, and customer obsession that have not only guided me through the challenges but have also been the foundation of my success in this journey so far.

Resilience has been crucial in navigating the ups and downs of both the tech industry and the fashion world. Starting and growing a purpose-driven brand comes with its share of setbacks and obstacles. Developing the resilience to bounce back, learn from failures, and keep pushing forward has been indispensable.

The ability to adapt quickly to changing circumstances and pivot when necessary has also been vital. Whether it was shifting from a tech career to fashion or responding to market trends and customer feedback, adaptability has allowed me to stay relevant and innovative.

And last but not least, keeping a finger on the pulse of our customers needs both said and unsaid and making sure we respond to them is the only way to be true to our purpose of making women’s work wardrobes empowering and exciting.

My advice to anyone starting out on a new journey is to keep a learning mindset and build a support system of mentors, peers, and friends who can offer guidance and encouragement during tough times.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

Absolutely! We are always looking for purposeful partnerships and collaborations that can help us further our mission of ending pocket inequality for women and providing stylish, functional workwear. We are eager to partner with retailers and boutique owners who curate an eclectic selection of workwear and value unique, functional designs. We are also looking for passionate customers who believe in our mission and are willing to become ambassadors for our brand.

Contact Info:

• Website: https://www.pointofviewlabel.com
• Instagram: @pointofviewlabel

Image Credits

Edlyn D’Souza