Meet Agata Marino

Alright – so today we’ve got the honor of introducing you to Agata Marino. We think you’ll enjoy our conversation, we’ve shared it below.

Agata , appreciate you making time for us and sharing your wisdom with the community. So many of us go through similar pain points throughout our journeys and so hearing about how others overcame obstacles can be helpful. One of those struggles is keeping creativity alive despite all the stresses, challenges and problems we might be dealing with. How do you keep your creativity alive?

I keep my creativity alive through observation, visualization, and action. There are endless ways to “do,” and I continually try to visualize them in my mind and then practically test those I find most suitable for the final project. Even in everyday life, for example, if I need to go grocery shopping, I don’t always take the same route but look for new paths, observe the environment around me, the people, and seek inspiration. Another technique I use is the “what if?” I ask myself what would happen if I took a particular action and then visualize it in my mind or imagine myself in someone else’s shoes. Lastly, I find it important to write down everything that catches my attention and then read it again to find a source of inspiration.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

Born in Italy, I began my professional career with special effects, theater and cinema, working at CINECITTÀ in Rome as a makeup artist and wig technician, and then went on to work for theater “Alla Scala” in Milan.
 
My passion for teaching and cosmetics brought me in the world of luxury perfumery, working as a Trainer & makeup artist for luxury cosmetics brands such as Dolce&Gabbana, Shiseido, Fendi and DIOR. In 2010, I became Trainer Coordinator & National Make up artist for Givenchy & Kenzo.
 
I moved to Madison, WI in 2019, and I keep working as a professional makeup artist in collaboration with Makeup by Francesca and I created my logo: Miss Makeup by Agata Marino

This year I have added Color Analysis and a new facial analysis method to my services, which originated in Italy and isn’t yet known in the USA: Iconestesia

Why too often we give off sensations that are different from who we are?
Why we fail to appear credible in certain situations?
Because everything depends from the sensations that our face generates in others, and Iconestesia helps precisely with this, to be more credible, or to ensure that others do not get a completely wrong idea of us.

Iconestesia ( Icòno: image and Estesia: impression) goes beyond color to understand the messages your features convey. It’s not just about the colors you wear but the energy you exude.

With Iconestesia I help my clients to delve into the essence of their appearance and how it affects the world around them . From the perfect makeup to the right accessories, every choice is a reflection of your inner self.

I love helping people transform into the most beautiful version of themselves.

This is the heart of Miss Makeup—it’s where your beauty, inside and out, truly shines.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

In 20 years of experience as a makeup artist, what has most impacted my journey is undoubtedly perseverance, the desire to reach the goal, often putting aside my private life, especially when you are young. It is essential to study the theory of colors and light and make them your own, then create a “signature.” Always stay updated, practice until exhaustion. Social media has positively contributed to the beauty world, but at the same time, learning only from videos does not make you a makeup artist. Last but not least, a bit of luck is essential.

What has been your biggest area of growth or improvement in the past 12 months?

Certainly, the approach to a different vision of beauty and clientele.
The American market and clientele are completely different from the Italian ones. In the USA, makeup is synonymous with glamour. Looking at social media, what stands out is that all the proposed makeups are characterized by contouring, false eyelashes, freckles, and beauty looks that are very far from the Franco-Italian concept of sobriety.The distribution of the cosmetics market is also completely different. In Italy, people still rely on the beauty consultant they have always known and go to the perfumery that has been known for generations. In America, everything happens in department stores and supermarket chains. However, I must say that even in Italy, specialized stores like Sephora are becoming increasingly popular among young customers.

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