Meet Alan Amezquita

Alright – so today we’ve got the honor of introducing you to Alan Amezquita. We think you’ll enjoy our conversation, we’ve shared it below.

Alan, we’ve been so fortunate to work with so many incredible folks and one common thread we have seen is that those who have built amazing lives for themselves are also often the folks who are most generous. Where do you think your generosity comes from?

I believe my generosity comes from understanding that most people simply want to be seen. People who struggle often carry defense mechanisms that can be unpleasant, even abrasive, but those behaviors usually come from lived pain rather than malice.

Generosity, to me, is an intentional act. Sometimes it’s emotional, sometimes physical, but it’s always a choice to give without expecting a return. Not because it makes you noble, but because it acknowledges another person’s humanity in a world that routinely ignores it.

What makes generosity powerful is how rare it has become. We live in a time where people are guarded, transactional, and exhausted. Kindness is often mistaken for weakness, and empathy is treated like a liability. Because of that, even the smallest act of generosity can cut through someone’s defenses in a way nothing else does.

A brief moment of being seen, of being treated with patience or care, can alter someone’s day, sometimes their week, and occasionally their entire outlook. You never really know what weight a person is carrying. That’s why generosity matters. Not because it fixes everything, but because it reminds people they’re not invisible.

Thanks, so before we move on maybe you can share a bit more about yourself?

Let’s start at the beginning. In 2019, I was gifted my first car, and that moment sparked what became a lasting passion for the automotive world. I quickly became fascinated not only with how a car looks, but how it works. Learning the craft of professional detailing inside and out naturally led me to the technical side of vehicles as well. Engines, transmissions, drivetrains. I wanted to understand the whole machine.

As that passion grew, so did my interest in entrepreneurship. In 2022, alongside my best friend Evan, I co-founded Acid Rain Detailing in our hometown of Florence, Colorado. Starting a detailing business in a small town came with challenges. People are cautious, and trust takes time. Still, we built momentum and earned some of our most meaningful early clients, including the owners of Body Line and Nutrition and Barber Ló & Company LLC in Cañon City, Colorado. Those relationships reinforced the importance of quality, consistency, and reputation.

In 2024, I moved to Denver to further pursue my career in the automotive industry and enrolled at Lincoln College of Technology. This move marked a turning point. I reimagined Acid Rain Detailing as something more focused, more personal, and more scalable. My long-term vision is clear: financial and geographical freedom. Building a business that allows me to control my time, work anywhere, and grow on my own terms.

Acid Rain Detailing LLC has become more than a business. It’s been an education in discipline, branding, and relationship-building. I’ve had the opportunity to connect with driven entrepreneurs and incredible individuals who push me to think bigger. While revenue matters, what excites me most are the relationships, the image we’re building, and the experiences this journey continues to provide.

What’s next is momentum. I don’t plan on slowing down anytime soon. Early stages discourage most people because results aren’t immediate, and that’s often where ambition fades. What separates those who succeed is the discipline to keep moving forward when progress isn’t visible, when conditions aren’t ideal, and when patience matters more than motivation.

Acid Rain Detailing continues to grow through consistency, adaptability, and a willingness to make decisive moves when needed. The focus now is expansion, refinement of the brand, and building something sustainable that lasts. This is still the beginning, and the work is only getting more intentional.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, three things made the biggest difference in my journey: momentum, communication, and discipline.

Momentum is everything. Once you build it, you protect it. Progress compounds when you keep moving, even when the gains feel small. Most people lose momentum because they pause to evaluate too often instead of continuing to execute.

Communication was just as critical. Learning how to truly listen, understand client needs, and serve people well changed the trajectory of my work. Skill brings clients in once. Communication is what keeps them coming back and referring others.

Discipline ties everything together. Motivation fades quickly. Discipline is what keeps you consistent when nothing seems to be working yet. Growth happens through repeated, intentional effort, not grand gestures. Focus on doing one small thing exceptionally well every day. Over time, those small actions add up to something substantial. It’s a philosophy often shared by Will Smith: don’t obsess over the finished structure, obsess over placing each piece correctly.

For anyone early in their journey, my advice is simple but difficult: don’t quit. The biggest obstacles are usually yourself and time. Stay patient, stay consistent, and keep moving forward, especially when results aren’t immediate.

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?

That’s a difficult question, but one book that’s played a major role in my development is The Compound Effect by Darren Hardy.

One of the most impactful ideas from the book is the emphasis on consistency over intensity. The reminder that small, disciplined actions, repeated daily, create massive results over time fundamentally shaped how I approach both business and personal growth. It reinforced the idea that success isn’t about quick wins or bursts of motivation, but about showing up and executing even when progress isn’t immediately visible.

As Darren Hardy puts it:

“Ever heard the story of the tortoise and the hare? Ladies and gentlemen, I’m the tortoise. Give me enough time, and I will beat virtually anybody, anytime, in any competition.
Why?
Not because I’m the best or the smartest or the fastest. I’ll win because of the positive habits I’ve developed, along with the consistency I use in applying those habits.”

That philosophy aligns perfectly with how I explain my drive. I believe in momentum built through patience, discipline, and relentless consistency. Small actions, done right and done repeatedly, compound into something powerful over time.

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