Meet Alejandra Reyes

We recently connected with Alejandra Reyes and have shared our conversation below.

Alejandra, so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.

I developed my confidence and self-esteem over time by embracing both successes and challenges in my creative journey. When I started in 2013, I sometimes doubted my style and ideas, but with each project, especially client feedback and seeing my work published, helped me realize my skills had a real impact. I also learned to use constructive criticism as a tool for growth rather than a setback. Over the years, continually improving my craft, collaborating with other creatives, and pushing myself out of my comfort zone have built not just my technical skills but also a strong belief in my creative voice

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m an illustrator and graphic designer, and my work focuses on bringing ideas to life through color, storytelling, and thoughtful design. Since starting in 2013, I’ve worked on a wide range of projects from branding and editorial illustration to digital campaigns and personal art pieces.

What I find most exciting about what I do is how design and illustration can connect with people emotionally. I love translating complex ideas into visuals that feel approachable and meaningful. My work often blends bold color palettes, expressive lines, and a touch of whimsy, reflecting how I see creativity as both playful and powerful.

Recently, I’ve been exploring new ways to share my art beyond client work by opening my own online store. I’m really excited to offer my illustrations as merchandise, including prints, apparel, and home goods. That way, people can bring a bit of artwork into their everyday lives. It’s been rewarding to see my designs take on a new dimension, connecting with audiences in a more personal way.

Ultimately, my goal is to keep creating art that inspires connection and curiosity. Work that not only looks good but feels good to engage with.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, I think three qualities that have had the biggest impact on my journey are curiosity, resilience, and adaptability.

Curiosity has always pushed me to keep learning, whether it’s experimenting with new styles, exploring design trends, or learning new tools. Staying curious keeps my work fresh and helps me grow with the industry rather than feeling stuck in one style. My advice to beginners is: never stop being a student. Try new things, take online classes, and study other artists’ work, not to copy but to understand why something works.

Resilience has been essential because the creative path isn’t always smooth. There are slow seasons, client rejections, and projects that don’t go as planned. Early in my career, I learned to see those moments as opportunities to refine my craft instead of taking them personally. For anyone starting, I’d say to be patient with yourself. Growth takes time, and every challenge teaches you something valuable.

Finally, adaptability. The ability to evolve with technology and trends has helped me stay relevant and excited about my work. The design world moves fast, and being open to change keeps you from burning out. My advice here is to experiment often and keep an open mind; your style and process will naturally evolve over time.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?

I’ve always found the quote ‘Jack of all trades, master of none’ to be one of the most misinterpreted sayings out there. Most people don’t realize the full version actually says, ‘Jack of all trades, master of none, but oftentimes better than master of one.’ That last part completely changes the meaning; it reminds us that being versatile can be a real strength, especially in creative work.

In my experience as an illustrator and graphic designer, being a ‘jack of all trades’ has helped me adapt, grow, and stay excited about my work. Early in my career, I focused heavily on mastering design fundamentals, but as I explored illustration, branding, and digital art, I realized how interconnected those skills are. Each new skill I learned made me better at the others: illustration improved my eye for composition, design sharpened my sense of storytelling, and learning digital tools expanded how I could express ideas.

That said, I think balance is key. It’s important to master your core strengths, the things that make your work stand out, but staying open to learning new areas keeps you evolving and relevant. For me, that mix of focus and flexibility has shaped my creative identity.

One example was when I started experimenting with motion graphics after years of working primarily in static design. It was outside my comfort zone, but that experience pushed me to think about visual storytelling in a whole new way. Even though motion isn’t my main focus now. It deepened my understanding of rhythm, pacing, and how design can move literally and emotionally.

So I don’t see being well-rounded as a distraction from mastery; I see it as a way to expand it. Creativity thrives at the intersection of different skills and perspectives.

Contact Info:

• Instagram: le_vent
• Other: tiktok: @levent_studio