We were lucky to catch up with Alex Boyce recently and have shared our conversation below.
Alex , looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
My brothers and I were raised on a small cattle farm in central Arkansas. My father was hard set on raising men not boys. He didn’t allow days off or downtime those hours were always saved for fixing what was broken, finishing what was left, or starting something new. His businesses kept us plenty busy when the cattle or the farm didn’t need our attention. I learned to put my head down and simply work. We didn’t listen to music or have phones to distract us. We worked because the tasks needed to be completed. The satisfaction of a hard days work began to feel stronger than the weight of the work itself and that chase has stuck with me through all these years.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I have been enthralled with the outdoors for as long as I can remember. Whether it be living the experiences myself or listening to the same dozen stories my grandfather would always tell at the breakfast table. When the waterfowling bug bit me I knew I was in trouble. I spent many mornings going solo in leaky waders just trying my hardest to understand how to trick these little birds to do what I wanted them to. I’m still not sure I totally have learned. Maybe in the next 20 years I’ll finally get them figured out but until then every outing I learn something new!
I carried my passions into college. I lettered for 4 football seasons at Hendrix College while earning a degree in Business and Economics. Through those years I took dozens of football buddies on duck hunts. These boys were from all over the United States. Just to name a few: Texas, Oklahoma, Louisiana, Mississippi, Colorado. Taking my buddies on some of their first hunts made me realize a passion for sharing my own. My ambitions began to grow. At this point I started my first waterfowl based company, Timeless waterfowl Customs, making braided leather call lanyards, duck totes, and dog leashes.
After graduating from Hendrix I chose to strive even further. I started my second waterfowl based company, Habitat Refuge LLC. I partnered with land owners in central an eastern Arkansas, improving their habitat for wintering waterfowl and providing them with the tools for success when it was time to hunt.
I quickly partnered with Wellons Land on several projects and soon became a part of the team and have not looked back since! We create some of Arkansas’s most spectacular recreational properties as well as help our clients buy and sell places of their own. We provide our clients with the most highest levels of integrity and professionalism while carrying out tens of millions of dollars in business annually.
To cap the list off I also guide for Bay Ditch Outdoors in Wynne Arkansas during the winter months. We provided friends and families the Arkansas duck hunting experience complete with the duck club feel and fellowship at both of our private lodges.
As one may tell, I am undoubtedly in the 99th percentile of passionate outdoorsmen when it comes to carrying for, tending to, and improving this lifestyle/resource/culture. I love my life and have big plans for the years following, including branching out into clothing within Timeless Waterfowl, new equipment and more acreage within Habitat Refuge, and reach new heights within Wellons Land.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
In any business there are three aspects to know, understand, and be proficient in. These aspects easily fit into one sentence as follows: Hard work paid consistently over time leads to success.
Hard work has no substitute and it never will. One must learn to put their nose to the grind stone and not look up and until the task is complete.
Consistency are the straws on the camels back. Every bit of progress adds up and builds on the last.
No one wakes up and becomes successful over night. being eager and ambitious is great and necessary, but patience is paramount in creating anything. A fire started in a haste almost always burns out.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?
My ideal client is a family man with good morals and the same passions as I hold dear. My favorite clients tend to be small business owners who have started from the bottom and grew their profiles to the extent that they now can enjoy their successes.
I enjoy sharing my excitement with my clients and and I love when they share their excitement with me.
Contact Info:
- Website: https://Wellonsland.com
- Instagram: @Timelesswaterfowl and @Bbdboyce
- Facebook: Alex Boyce

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