We’re excited to introduce you to the always interesting and insightful Alex Deifik Jodi Boyer. We hope you’ll enjoy our conversation with Alex Deifik below.
Alex Deifik, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?
We’re two friends in Austin who share a deep love for hosting unforgettable parties, and that passion led us to create a small business born from the things we love most: parties, hosting, and champagne. Our journey started with a simple idea — to offer the exact items we found ourselves searching for late at night while planning our own events. We know the thrill of discovering that perfect piece that ties everything together, and we wanted to share that magic with others. Our focus is on multifunctional decor—those statement pieces that not only catch the eye but also serve a purpose. What began as late-night brainstorming sessions has now evolved into a business dedicated to helping our customers create epic gatherings filled with style, fun, and a little bit of sparkle. Along the way, we’ve partnered with some amazing brands on social media, collaborating to create content that showcases our products and inspires others to host their own memorable events. It’s been an exciting journey, blending our love for hosting with our passion for creating beautiful, functional spaces—and we’re thrilled to continue growing and sharing that joy with our community.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
We offer a range of services that help make your events in Austin truly unforgettable! One of our signature offerings is the rental of our stylish champagne cart, which adds a touch of elegance and fun to weddings, parties, and corporate events alike. In addition to our rental services, we also host exclusive ticketed events for women, such as our popular “Learn to Build a Holiday Charcuterie Board” workshops, where we teach the art of creating beautiful and delicious spreads. Through our blog and Instagram, we share a wealth of tips and tricks for hosting memorable gatherings, offering everything from decor inspiration to party planning advice and tasty cocktails. It’s been an incredibly rewarding journey, and we’re thrilled to continue helping our clients elevate their events with style, creativity, and a touch of sparkle.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, the three qualities that were most impactful in our journey are creativity, adaptability, and community. Creativity has been essential, not just for designing unique events and content, but also for approaching challenges with fresh ideas. Adaptability has helped us navigate changes in trends and unexpected obstacles. For those just starting out, our advice is to embrace new ideas and stay flexible—sometimes the best opportunities come from pivoting when things don’t go as planned. Finally, community has been a cornerstone of our success. Building strong relationships with clients, brands, and our audience has helped us grow. Our advice here is to network, engage genuinely on social media platforms, and surround yourself with supportive people. These qualities will lay a solid foundation for your business to thrive.
Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?
We are always open to partnerships and collaborations with like-minded businesses! We’re especially interested in connecting with other local event companies in Austin who share our passion for creating memorable experiences. Whether it’s florists, photographers, or event planners, we believe in the power of collaboration to elevate any gathering. We’re also keen to partner with brands that align with our niche—whether it’s companies in the lifestyle, home decor, or luxury beverage sectors, or those who provide unique, high-quality products that complement the events we host.
Contact Info:
- Website: https://www.midsummersocial.com
- Instagram: https://www.instagram.com/midsummersocialatx/
Image Credits
Amanda Klaus, Alex Deifik
so if you or someone you know deserves recognition please let us know here.
