Meet Alex Hollander

Alright – so today we’ve got the honor of introducing you to Alex Hollander. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Alex, so happy you were able to devote some time to sharing your thoughts and wisdom with our community. So, we’ve always admired how you have seemingly never let nay-sayers or haters keep you down. Can you talk to us about how to persist despite the negative energy that so often is thrown at folks trying to do something special with their lives?

Persisting despite haters, especially in a competitive industry like real estate, requires a combination of mental strength, strategic action, and a deep understanding of my own motivations and goals. I manage to persist despite negativity, drawing from my experience as “The Face of SCV Real Estate” in Santa Clarita, CA

From the beginning, I’ve had a clear vision of what I want to achieve: to become the recognized face of real estate in Santa Clarita. By keeping my eyes fixed on my long-term goals, the negativity and opinions of others become mere distractions. I remind myself daily why I started and what I’m working towards. My goals are bigger than the haters.

I also leverage social media. Social media is a double-edged sword; it’s the platform that has helped me build my brand but also a place where negativity can thrive. I focus on leveraging social media to highlight the positive aspects of my work, showcase my successes, and connect with the community. By consistently delivering value through my content, I’ve built a loyal following that drowns out the negative voices.

I also think that my environment plays a crucial role in how I handle negativity. I’ve made it a priority to surround myself with supportive and positive individuals—friends, family, colleagues, and mentors—who believe in me and my vision. Their encouragement and constructive advice provide a buffer against negativity and keep me grounded.

Authenticity resonates with people. By staying true to who I am and what I stand for, I’ve been able to build genuine connections with my audience. Authenticity attracts the right kind of people and opportunities, making the opinions of haters less significant. I focus on being myself and not trying to please everyone.

By focusing on these principles and strategies, I’ve been able to persist and thrive despite the haters. My commitment to my vision of being “The Face of SCV Real Estate” remains unwavering, and each day I’m motivated by the progress I see and the positive impact I’m making in the Santa Clarita community.

Thanks, so before we move on maybe you can share a bit more about yourself?

Alex Hollander, known as “The Face of SCV Real Estate,” has rapidly established himself as a prominent figure in the Santa Clarita real estate market. Born and raised in Los Angeles, Alex brings a wealth of experience from his background in property management and real estate under one of the largest multi-family property investors in the San Fernando Valley​.

In just two years, Alex’s impact on the local real estate community has been significant. He has received multiple accolades, including:

Santa Clarita’s Top 40 Under Forty Award
RisMedia Rookie of the Year 2023
EliteX Content Creator of the Year 2023
Nomination for the California Association of Realtors Rising Star Award 2024
Alex has also been a keynote speaker at the Century 21’s One21 Global Conference and has received both the Century 21 Emerald Master Award and the Master Ruby Award in consecutive years​ (Century21)​.

Alex combines traditional and modern real estate techniques to maximize his effectiveness. He leverages social media, branding, and geo-farming strategies to dominate neighborhoods and ensure client satisfaction. His innovative approach has positioned him as a leader in integrating new technologies with tried-and-true real estate practices​.

Through his dynamic social media presence, Alex not only promotes his real estate listings but also engages with the Santa Clarita community. His YouTube channel and Instagram profiles showcase local businesses, provide market insights, and highlight community events, helping to build a strong local following and enhance his brand’s visibility.

Educational Background and Certifications
Alex is affiliated with Equity Union in Santa Clarita, CA, and holds several professional designations, including:

Accredited Buyer Representative
Certified Buyer Representative
Certified Residential Specialist
Fine Homes and Estates Specialist
Accredited Land Consultant
Accredited Seller Representation Specialist​ (Century21)​.

By blending his in-depth knowledge of real estate with a genuine passion for the Santa Clarita community, Alex Hollander continues to make a lasting impact as The Face of SCV Real Estate.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. Putting people first. It’s always people over profit.
2. Caring about the details.
3. Staying focused on the goals.

My advice for folks who are starting out on their own journey, would be to always make people feel cared for. People want to know that they can trust you and that you have their best interest at heart.

Tell us what your ideal client would be like?

Every client’s needs and preferences are unique, and I strive to provide personalized service that caters to these specific requirements. My ideal client appreciates this tailored approach and values the extra effort put into understanding and meeting their individual needs. Given my strong emphasis on using social media to build presence and promote properties, my ideal client is comfortable with technology and appreciates the power of digital marketing. They understand the benefits of having their property showcased on platforms like Instagram, YouTube, and Facebook and are enthusiastic about leveraging these tools to reach a broader audience.

Contact Info:

• Website: https://www.alex-hollander.com
• Instagram: https://www.instagram.com/alex.hollander_iv

Image Credits

Alex Hollander