Meet Alexander Frank

We caught up with the brilliant and insightful Alexander Frank a few weeks ago and have shared our conversation below.

Alexander, so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.

Well, I certainly did not wake up confident I’ll tell you that much. For me it’s been a byproduct of doing hard things over and over again until I could no longer deny the proof. I think confidence is the reputation that you have with yourself. I’ve built mine by stacking evidence—every workout logged, every client coached, every presentation delivered under pressure; this stack of undeniable proof that you are who you say you are.

Early on, I wasn’t the most talented, but I was consistent. I still don’t believe that to be the case because there is always something else to learn; something new. Fitness taught me the blueprint: discipline builds results, and results build confidence. When I train, I’m not just building muscle—I’m training the skill of following through. That skill carries into business, relationships, and everything else.

So for me, self-esteem isn’t about external validation. It’s about keeping promises to myself and proving I can execute. And the more times I close that loop, the louder my confidence speaks.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I run Second Spark Fitness, a coaching brand built around one idea: most people don’t need another fad or gimmick, they need a spark to reignite what’s already in them. I’m a certified trainer, nutrition coach, and golf fitness specialist, and I help busy professionals transform their health by making fitness practical, efficient, and sustainable.

What makes it special is that it’s personal—I’ve lived through the frustration of starting over and know what it feels like to chase potential. My approach combines data-driven structure with motivational interviewing, so clients don’t just get workouts and meal plans, they build confidence and long-term self-trust.

I also run a presentation design business that helps executives and companies communicate clearly through storytelling and visuals. Ten years of building corporate presentations taught me how much impact comes from clear messaging—and that same principle shows up in my fitness coaching: clarity leads to action.

Right now, I’m focused on expanding Second Spark through an iOS app that will track workouts, nutrition, and progress in one place. The mission is simple: give people the tools and accountability to light that spark and actually keep it alive.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Discipline over motivation.
As many motivational podcasts and TedTalks I listen too, I’ve realized that motivation is unreliable. Discipline is repeatable and dependable. I learned this first in fitness—showing up on the days I didn’t want to—and later in business. As Jocko Willink says, “Discipline equals freedom.” My advice: start small but stay consistent. Prove to yourself you can follow through daily, even if the action is tiny. The compound effect of moving forward is an additive feeling.

2. Communication and storytelling.
Ideas only matter if others understand and buy into them. My presentation design career taught me that clarity is leverage. Whether pitching an idea, coaching a client, or leading a team, the ability to frame information simply and persuasively multiplies your impact. Practice by explaining complex ideas in plain language until anyone could follow.

3. Self-awareness and constant iteration.
Confidence came from evidence, but growth came from self-auditing. I review workouts, client interactions, even presentations, like a coach on film review. As Alex Hormozi says, “You don’t get what you want, you get what you tolerate.” My advice: build the habit of reflection and adjustment. Don’t chase perfect, chase better every rep. Pay attention to your mind, your body, your spirit and your emotions. Trust your gut when it tells you something because I don’t believe that will ever lead you astray.

Any advice for folks feeling overwhelmed?

When I feel overwhelmed, I go back to movement and recovery. The gym is my reset button—lifting or even just moving clears the mental clutter. If I can’t train, I’ll step away for a short walk or give myself permission to rest, whether that be clearing my mind with some meditating, reading the bible, or disconnecting for a short time with an episode of my favorite show. Sometimes the best productivity hack is rest and recovery.

My advice: build a simple reset ritual you can rely on. For some it’s training, for others it’s journaling or breathing exercises, for others is having a stiff drink. The point is to create a repeatable way to step back, reset your state, and then re-engage with clarity instead of reacting out of stress.

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Instagram: @katieleighphotography_

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