Meet Alexandra Bustamante Ayala

We’re excited to introduce you to the always interesting and insightful Alexandra Bustamante Ayala. We hope you’ll enjoy our conversation with Alexandra below.

Alexandra , so excited to have you with us today. So much we can chat about, but one of the questions we are most interested in is how you have managed to keep your creativity alive.

Keeping creativity alive, for me, is a conscious and disciplined process; I don’t leave it to chance. I combine inspiration with organization, because I firmly believe that creativity thrives when there is structure and clear direction.

I stay in constant observation of trends, styles, and experiences—not only within the events industry, but also in areas such as design, fashion, art, and customer behavior. This broader perspective allows me to continuously enrich my ideas and deliver proposals that are current, coherent, and truly distinctive.

Actively listening to each couple is a key part of my creative process. Their stories, values, and emotions become my main source of inspiration to design authentic, personalized, and meaningful experiences.

Finally, I value moments of pause and reflection. I understand that creativity also needs rest in order to renew itself, gain perspective, and return with stronger ideas that are aligned with the essence of each project.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I am an entrepreneur and wedding planner with a strong background in business administration, specializing in the creation and execution of meaningful, high end events. My work goes beyond logistics; I focus on designing experiences that are authentic, intentional, and deeply connected to each couple’s story. What excites me most about what I do is the ability to transform emotions, memories, and values into thoughtfully curated celebrations that feel both elegant and personal.

What truly sets my work apart is the balance between creativity and structure. I approach every project with a strategic mindset, ensuring that every detail is well organized while allowing space for creativity to flow naturally. My inspiration comes not only from the events industry, but also from design, fashion, art, and human behavior. Most importantly, I listen closely to my clients understanding their journey, their culture, and their vision so that each event becomes a genuine reflection of who they are.

My brand is built on trust, attention to detail, and emotional connection. I strongly believe that events represent pivotal moments in people’s lives, and I take great responsibility and pride in bringing those moments to life with professionalism, care, and heart.

Professionally, I am currently focused on expanding my creative projects, including the development of a rental and event design concept that offers curated, minimalist, and luxury pieces for celebrations. This new direction allows me to elevate the aesthetic experience of events while maintaining the same level of intention and quality that defines my work. I am excited about this next chapter and the opportunity to continue building a brand that blends business, creativity, and meaningful human connection.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

The first is active listening, which has allowed me to deeply understand people and create authentic experiences. For those just starting out, my advice is to observe closely, ask thoughtful questions, and truly understand your clients before taking action.

The second is discipline and organization. I learned that creativity needs structure in order to be executed with excellence. My advice is to build clear processes from the beginning and understand that order strengthens ideas rather than limiting them.

The third is resilience and adaptability. Entrepreneurship involves constant change and challenges. Learning from mistakes, staying flexible, and focusing on solutions are essential to growing and moving forward with purpose.

Alright so to wrap up, who deserves credit for helping you overcome challenges or build some of the essential skills you’ve needed?

The people who have helped me the most in overcoming challenges and developing the essential skills and qualities I needed to succeed are my parents, my brother, and my grandmother, who has passed away. They are my greatest inspiration and have been my strongest support system throughout my journey.

From them, I learned the importance of discipline, consistency, and commitment to doing things well. Their example taught me that success is not accidental, but the result of perseverance, daily effort, and staying focused even during uncertain times. Their guidance and support have given me the strength and clarity to face challenges with resilience and purpose.

Contact Info:

• Instagram: RicurasPechys
• Facebook: Ricuraspechys
• Twitter: RicurasPechys
• Other: Tik Tok Ricuras Pechys