Alright – so today we’ve got the honor of introducing you to Alexandra Calvo. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Alexandra, you’ve got such an interesting story, but before we jump into that, let’s first talk about a topic near and dear to us – generosity. We think success, happiness and wellbeing depends on authentic generosity and empathy and so we’d love to hear about how you become such a generous person – where do you think your generosity comes from?
Generosity often springs from forming a personal bond with a cause and feeling a direct emotional resonance. My company’s affiliation with PETA is deeply rooted in my own connection with the five animals I’ve rescued over the years. These animals have held a significant place in my life, offering unwavering companionship. Amid life’s uncertainties, a rescued animal brings forth gratitude, reminding us daily of their appreciation. Their simple, peaceful reminder grounds us and enriches our lives by brightening another being’s day. And let’s be honest, what’s more comforting than sharing a cuddle with an animal?
Our support for PETA is driven by their unwavering commitment to eradicating cruelty towards animals of all kinds, including advocating for humane treatment of animals used in the food industry. The principle is clear – no form of animal suffering is acceptable.
Incorporating this vital cause into my business not only gives our brand deeper purpose but also motivates our team. We contribute to a cause that impacts the furry members of our families, creatures we hold dear. It’s about making a difference in their lives, and that resonates powerfully with all of us.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I craft skincare products for those who meticulously scrutinize the back labels. At NuReveal Skincare, every formula is designed to be free from synthetic fragrances, sulfates, and added parabens. Our commitment extends to ensuring that each product boasts a luxurious texture without resorting to the common fillers employed by most brands.
Having been available in department stores for the past 8 years, I take immense pride in the feedback we’ve received from our valued customers. What makes our products truly special is the knowledge that we’re assisting people in conquering acne – a battle I personally struggled with all the way to my early twenties. Additionally, we’re dedicated to reversing the effects of aging skin through the use of various forms of AHA acids.
Recently, we’ve introduced a range of novel products, such as a pH-balancing toner infused with lavender and chamomile, a charcoal cleanser boasting a honey-like texture, and a resurfacing AHA green mask enriched with essential oils. These offerings provide not only effective skincare but also an addictive sensory experience.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
One skill that I find to be most important is learning to genuinely embrace feedback without becoming defensive is a crucial skill. It’s surprising how often I’ve witnessed business owners, quite literally, fail to listen when customers candidly express what could improve their product or the issues that led them not to use their product/service. The inability of owners to absorb this information is perplexing.
In my own journey, I’ve encountered multiple instances where I’ve developed products I believed would be a hit, only to find out otherwise. The key takeaway is to heed customer insights, comprehending their preferences and grievances. Their feedback provides a priceless education, guiding future product development and ensuring alignment with their desires and needs.
Unfortunately, some business owners tend to react defensively, dismissing feedback with a casual “yeah, whatever” attitude. But here’s the thing – they aren’t the end users, so naturally, they might not fully grasp the real customer experience with their product or service. It’s high time they started taking notes rather than covering their ears.
Another reason behind this disconnect between business owners and customer feedback is their investment – both in terms of time and resources – in their current offerings. They might feel a sense of failure if they have to pivot based on feedback. This mindset is distressingly common, and it’s disheartening to observe it repeating across industries.
In essence, learning to listen and genuinely appreciate customer feedback is not only a practical approach but also a mark of maturity and adaptability.
What was the most impactful thing your parents did for you?
The most significant action they took was not providing assistance to me. While this might appear paradoxical, the absence of hand-holding helped me understand that the responsibility rested entirely on my shoulders, and I lacked a support to rely upon. If I didn’t search for information online, I wouldn’t acquire the necessary knowledge. I’ve consistently been accountable for my own actions, and this has been a guiding factor for me.
Contact Info:
- Website: www.nureveal.com
- Instagram: @nurevealskincare
- Linkedin: https://www.linkedin.com/in/emmy-rener-3924751a1/
