Meet Alice Deluca

We were lucky to catch up with Alice Deluca recently and have shared our conversation below.

Alice, thank you so much for taking the time to share your lessons learned with us and we’re sure your wisdom will help many. So, one question that comes up often and that we’re hoping you can shed some light on is keeping creativity alive over long stretches – how do you keep your creativity alive?

I keep my creativity alive by constantly staying connected to real life — through the people I meet, the stories I listen to, and the transformations I create every day in my salon.
Working with color, light, and texture is an art form for me, so I find inspiration everywhere: in the tones of a Miami sunrise, the elegance of Italian design, or the emotions behind a client’s new look.

I also nurture my creativity through discipline — early mornings, journaling, fitness, and self-care keep my mind clear and my energy high. When I feel balanced, I can create freely.
For me, creativity isn’t just about ideas; it’s about emotional connection. Every hairstyle I design tells a story of confidence, renewal, and beauty.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m the founder and creative director of AD Hair Experience, a boutique Italian hair salon based in Miami Beach.
My brand was born from a simple idea: to combine Italian artistry and precision with the vibrant, sunlit energy of Miami, creating a space where every woman can rediscover her confidence and beauty through color.

What makes my work truly special is the deeply personalized experience I offer. Every color I create is a custom blend inspired by art, skin tone, and emotion — because I believe hair is not just style, but self-expression.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, the three most important qualities that shaped my journey are resilience, emotional intelligence, and creativity.

Resilience taught me to stay grounded and keep moving forward, even when starting over in a new country or facing challenges in business.
Emotional intelligence helped me connect deeply with my clients — understanding not just what they want for their hair, but how they want to feel.
And creativity has been the soul of everything I do — from color transformations to brand storytelling.

For anyone early in their journey, my advice is: be consistent, stay curious, and never stop learning. Growth happens when passion meets discipline — that’s where magic begins.

How would you describe your ideal client?

My ideal client is a woman who loves to feel like herself — just in her most radiant version.
She doesn’t come only to change her color or haircut; she comes to reconnect with her confidence, her energy, and the joy of taking time for herself.

I love working with women who trust the process, who appreciate the artistry, the details, and the value of an experience made just for them.
Every color I create is born from deep listening, empathy, and the desire to make her feel unique.

For me, the ideal client is a woman who chooses to care for herself with awareness and love —
someone who sees her hair as an expression of her identity, her strength, and her story. ✨

Contact Info:

• Website: http://adexperience.net/
• Instagram: https://www.instagram.com/alice.de.luca.hair
• Facebook: https://www.facebook.com/share/1A4fPpY2Tf/?mibextid=wwXIfr
• Other: AD Hair experience Google
  Tik tok https://www.tiktok.com/@adhairexperiencemiami?_r=1&_t=ZP-919I3NtnUK7

Image Credits

Alice de Luca