We were lucky to catch up with Allison Yang recently and have shared our conversation below.
Allison, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?
In both life and work, I believe that finding the right goals is as important as eating and sleeping. People spend most of their time conceiving dreams but are often unwilling to invest enough time in translating those dreams into tangible actions. For example, my goal is to make more people appreciate classical music and popularize this sophisticated art form. So, my strategy should involve finding ways to help individuals without a background in classical music better understand the pieces, learn about the composers’ background stories, and ultimately appreciate their works. Becoming a “profoundly enigmatic pianist” clearly does not align with my goal.
Becoming a certain kind of person and creating a specific body of work is the outcome of a goal, and it’s also the result of a dream. However, what supports this goal is the critical factor of whether you possess the ability to execute it and its feasibility.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
Allison Yang has been making waves in the classical music scene since 2015. Over the years, she’s embarked on almost a hundred classical music tours spanning the US and Europe. Fast forward to 2023, Allison, alongside Chinese superstar Daniel Wu, was handpicked by the esteemed LA Weekly Asia to be hailed as “Asian Artist Ambassadors.” Allison’s creativity isn’t just confined to her musical prowess.
Allison Yang, along with her dedicated production team, birthed the “Love Letters” piano concert series. This series draws inspiration from the heartfelt love stories of legendary music composers. Set to captivate audiences worldwide, “Love Letters” kicked off its global tour in September 2023, touching down in iconic cities including San Francisco, Hollywood, Los Angeles, Chicago, New York, and Paris.
Editor: Julia Huang
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
For me personally, the three most challenging things are:
How to begin: Starting anything can be difficult. When I initially thought about turning “Love Letters” into a classical music brand, there was a lot of opposition. Most people believed that classical art should remain a reflection of artists, and popularizing it didn’t quite align with its allure.
Where to begin: It was precisely because of these differing opinions that I had to think more carefully about where to start in order to open the doors to classical music for the masses. This led me to the concept of “Love” as a resonating theme, allowing me to explore the styles of classical composers through the lens of love. This eventually gave birth to “Love Letters.”
Finding like-minded friends: Once you have a goal, finding friends who share your vision becomes crucial. This is when I met Cindy Wang. The Owner of “The Scholart Selection“. Also, she is the non- profiled founder of Bridge Arts Foundation.
How can folks who want to work with you connect?
Musicians and artists always need support. Finding the right collaborators and brands is much like dating – it can create a positive chemistry. That’s been my experience.
The Los Angeles segment enjoys a collaborative partnership with The Bridge Arts Foundation.
In the historic San Gabriel Mission, the past converges with the present. Within the heart of this iconic East Los Angeles landmark, renowned for its rich Hispanic heritage, sits The Scholart Selection Art Space. Tonight, it’s not just the whispers of history that animate the space, but the lingering notes of a recently-concluded romantic candlelight concert: Allison Yang’s “Love Letters.” As the applause fades, the setting is intimate and warm, bathed in the glow of soft lighting and a room still enchanted by the magic of music.
Editor: Julia Huang
Contact Info:
- Website: MuYoungDesign.com
- Instagram: https://instagram.com/allialli_y?igshid=OGQ5ZDc2ODk2ZA==
- Youtube: https://www.youtube.com/@allisonyang3260
Image Credits
photo courtesy of Luna Hao, The Scholart and Bridge Arts Foundation.
