Alright – so today we’ve got the honor of introducing you to Amanda Hoyle. We think you’ll enjoy our conversation, we’ve shared it below.
Amanda, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.
For me, purpose didn’t come from a business plan — it came from a quiet moment of surrender.
After years of designing flowers for other people, managing the chaos of events, and trying to balance motherhood and work, I hit a point where I realized I was running on empty. I loved creating beauty, but I had lost sight of why. One morning in the prayer room, I asked God what He wanted me to do next, and the word “Bloomhouse” came so clearly to my mind that it felt like an answer I’d been waiting on for years.
That single word changed everything.
It wasn’t just about flowers or coffee — it was about creating a space where people could breathe again, where beauty and peace meet, where conversations feel like connection, not transaction.
Today, Bloomhouse Flowers & Coffee in Rowlett, Texas, is that place. It’s a boutique floral café built on faith, creativity, and community. My husband Daniel and I designed Bloomhouse to be more than a shop — it’s a home for people who need to slow down, reconnect, or feel seen. Every arrangement, every latte, and every conversation is a reflection of that original calling to build something that helps others feel peace.
Finding my purpose wasn’t instant — it was grown through seasons of exhaustion, rebranding, and trust. But it’s also what grounded me as a small business owner. When things get hard (and they always do), I come back to that prayer room moment — that reminder that I wasn’t called to make pretty things, but to help people remember that life itself is beautiful.
That’s the heart of Bloomhouse. It’s not just flowers and coffee — it’s purpose in full bloom.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
Bloomhouse Flowers & Coffee was born out of a desire to create more than just a shop — it’s a space where beauty, peace, and people meet. What started as a floral studio has grown into a complete vision: a boutique floral café in the heart of Rowlett, Texas, blending fresh blooms, handcrafted coffee, and community.
I’ve always believed that beauty has the power to heal, but I didn’t fully understand it until I walked through my own seasons of exhaustion and rebuilding. Bloomhouse came to life during one of those quiet, prayer-filled seasons — when I realized I wasn’t called to make floral arrangements, but to create something that would remind people of the goodness still left in the world.
Today, our team pours that belief into every detail: the flowers we design, the drinks we craft, the conversations we hold at the counter. We want people to walk into Bloomhouse and feel lighter. It’s more than a business — it’s a reflection of purpose, faith, and the idea that peace can be found in the small, ordinary moments of life.
We’re currently expanding into a new Rowlett Main Street café, bringing our floral design studio and specialty coffee bar together under one roof. It will be a space where locals can enjoy a latte surrounded by flowers, attend floral workshops, or pause from the rush of life. Our heart is to keep building something beautiful that reminds people they’re seen, they’re loved, and they’re welcome here.
Because at the end of the day, that’s what Bloomhouse is — a home for beauty, faith, and community to bloom side by side.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back, the three qualities that changed everything for me were quiet courage, crafting with hospitality, and simple stewardship. Purpose was fragile at first. Before I could run a boutique floral café, I had to learn to keep showing up when the roots were still invisible. Quiet courage looked like early morning prayer, trying again after a slow week, and letting grace be louder than fear. I started keeping a small notebook of proof that we were growing in Rowlett, Texas. A kind review. A photo of a bouquet that made someone cry happy tears. A latte shared with a new neighbor. That quiet record became my backbone.
As Bloomhouse Flowers & Coffee took shape, I realized the craft is not the finish line. Design is the welcome. Every bouquet and every cup is a way of saying you matter. When I listen before I create, the work softens. Someone will tell me the feeling they hope to carry home, and then the palette, the stems, and the foam pattern all follow. Beauty is essential, but belonging is what people remember. That is when our studio began to feel like an actual boutique floral café, not just a shop with flowers and coffee, but a place in Rowlett where people could breathe again.
The third lesson was that the heart needs a container. Purpose becomes sustainable when you learn to steward time, money, and materials. I needed to know our cost of goods, the correct stem counts at each price point, and how to build simple systems that protect margins without stifling creativity. One page runs our week now. Orders. Prep. Classes. Cash flow at a glance. Rest is written on that page too, because tired minds make expensive mistakes and rested minds design with clarity. When the back end is steady, the front of house can be free to feel warm and generous.
If you are at the beginning of your journey, start small and steady. Practice one brave act each week, even if it is just raising your price by a dollar or posting the honest story. Listen before you make. Keep your systems simple and kind. Let courage anchor you, let hospitality guide your hands, and let stewardship hold the whole thing together. Do this long enough, and the work will not only look beautiful, it will feel like home for you and for the people who walk through your door.
What do you do when you feel overwhelmed? Any advice or strategies?
When I feel overwhelmed, I go back to the place where Bloomhouse began, the quiet prayer room that gave me the name and the courage to build Bloomhouse Flowers & Coffee in Rowlett. I slow my breathing, write down what is true, and ask for the next right step, not the whole plan. Then I move my hands. I sweep the studio floor, trim stems, steam milk, or restock the bar. Small faithful action settles my heart and reminds me that beauty grows one choice at a time. I also keep a simple one page rhythm that runs our boutique floral café each week. Orders, classes, stem counts, cash flow at a glance, and scheduled rest. When the page is clear, my mind is clear. My advice is to create your own anchor routine. Breathe, write one sentence of truth, do one kind task for a customer, and take one small step you can finish in ten minutes. Text a friend to pray for you, drink water, step outside for two minutes of sun, and then return to the work with a softer spirit. Overwhelm loses power when you choose presence, gratitude, and the next faithful step.
Contact Info:
- Website: https://bloomhousetx.com/
- Instagram: https://www.instagram.com/bloomhousetx/
- Facebook: https://www.facebook.com/bloomhousetx/
- Youtube: https://www.youtube.com/@bloomhousetx
- Yelp: https://www.yelp.com/biz/bloomhouse-flowers-and-coffee-rowlett-3
- Other: https://www.tiktok.com/@bloomhousetx
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