Meet Amber Tice

We caught up with the brilliant and insightful Amber Tice a few weeks ago and have shared our conversation below.

Hi Amber , thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

When I started as a personal brand photographer, imposter syndrome hit me hard. I constantly compared myself to others and questioned whether I was really good enough. But over time, I realized it’s something everyone deals with at some point, no matter their profession or experience level. That perspective helped me stop seeing it as a personal flaw and start focusing on what really matters, serving my clients.

My job isn’t to be perfect but it is to clients feel confident and seen in front of the camera. When I shifted my focus to telling their story instead of proving my worth, that inner critic got a lot quieter. And now, when imposter syndrome shows up, I take it as a sign that I’m growing and pushing myself creatively.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m Amber, I’m a personal brand photographer based in the Dallas–Fort Worth area, and I help entrepreneurs show up confidently and authentically in their business. I truly believe that great brand photos are more than just pretty pictures. They tell your story, your values, and the vibe you bring to your work.

What I love most about what I do is the transformation that happens during a session. So many of my clients come in nervous or unsure about being in front of the camera, and by the end, they’re owning it. Seeing that shift, that “oh wow, that’s actually me!” moment never gets old.

I’ve built my brand around making the process easy and empowering. From planning your outfits and locations to creating images you can actually use across your website and social media, my goal is to make you feel confident every step of the way.

Lately, I’ve also been focusing on mentoring other photographers who want to grow their brand photography business. I love sharing what I’ve learned, everything from building client trust to creating a great experience behind the scenes. Plus, I’ve been expanding into more destination and premium sessions for entrepreneurs who want that next-level, strategic brand shoot.

At the end of the day, my mission is simple: help people show up as their best, most confident selves — both in front of the camera and in their business.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three things that made the biggest impact on my journey were confidence, connection, and consistency.

Confidence came from taking action: not from waiting to feel ready. Every shoot, every client, every small win helped me trust myself and my vision more.

Connection has been everything. This business is built on relationships, and the more I focused on truly connecting with my clients and other creatives, the more doors opened.

Consistency is what ties it all together. Showing up regularly, delivering a great client experience, and staying true to my brand has built long-term trust.

For anyone just starting out, I’d say: take imperfect action, nurture genuine relationships, and keep showing up! Yes, even when it feels slow. It all adds up.

What do you do when you feel overwhelmed? Any advice or strategies?

When I feel overwhelmed, I always come back to movement and mindfulness. I’m big on health and wellness, so taking care of my body is a huge part of how I manage stress. I work out daily! Pilates is my go-to (and I also teach it). And I make sure to walk every day, get fresh air, and listen to what my body needs.

Those moments of movement help me reset mentally and physically. They remind me to slow down and breathe instead of pushing through on autopilot. I’ve learned that creativity flows so much better when I’m rested and aligned, not burnt out.

My advice for others is to find whatever recharges you and make it part of your routine. It’s not just something you squeeze in when you have time. Whether it’s exercise, journaling, or quiet mornings with matcha, protecting your energy will help you show up more fully in your work and life.

Contact Info:

• Website: https://www.amberticephoto.com
• Instagram: https://www.instagram.com/amberticephoto