Meet Amelie Trimpl

We recently connected with Amelie Trimpl and have shared our conversation below.

Amelie, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

Growing up in Germany, there was always a strong cultural emphasis on discipline and precision, but I also had this internal drive that went beyond just “working hard.” I’ve always been deeply motivated by the idea of creating something that’s undeniably good, work that’s not just beautiful, but lasting, meaningful, and emotionally intelligent.

When I decided to move to New York and build my career from scratch, there was no Plan B. That kind of pressure forces you to level up fast. But it wasn’t just survival, it was ambition. I didn’t want to just make it, I wanted to build something intentional and enduring, and that takes energy, consistency, and insane focus.

I treat every project like it’s going to live forever. That mindset keeps me sharp. I don’t coast, and I don’t create on autopilot. I show up fully, for myself, for my clients, and for the work. Every time.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m Amelie Trimpl, a Creative Director and Photographer based in New York City and founder of BUNT, a creative agency that blends visual storytelling, brand strategy, and minimalist design to help brands express their deepest values and narratives.

What excites me most about my work is the ability to create visuals and campaigns that aren’t just aesthetically striking, they feel intentional, authentic, and meaningful. I’m passionate about building brands and projects that embrace emotional depth, representation, and inclusivity, especially within fashion, wellness, and lifestyle spaces. It’s about crafting stories that resonate on a human level, beyond just product promotion.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, three qualities were key to my success: a clear creative vision, resilience, and a strong balance between artistry and strategy.

Having a focused vision gave me direction and helped me attract clients who truly aligned with my values, without it, it’s easy to get sidetracked by projects that don’t serve your long-term goals. Resilience kept me going through slow periods and rejection; I learned that consistency and patience are just as important as talent. And mastering both the creative craft and the strategic side of branding allowed me to create work that’s not only beautiful but impactful and business-savvy.

For those starting out, I’d say: clarify your unique voice and don’t be afraid to stand firm in it. Treat setbacks as opportunities to learn, not failures. And don’t neglect the business side, understanding how your creative work fits into broader brand goals makes you invaluable. Finally, surround yourself with mentors and collaborators who push you to grow, and always stay curious.

Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?

The book that’s played a pivotal role in my creative development is The Creative Act by Rick Rubin. Rubin’s perspective that creativity is a continuous practice rather than a one-time burst really changed how I approach my work. He emphasizes the importance of showing up, trusting intuition, and embracing imperfection, ideas that have helped me stay present and open throughout my projects.

One of the most valuable lessons I took from the book is that creativity isn’t just about the final product; it’s about the act of creating itself. This mindset keeps me focused on the process, allowing for authentic, meaningful work to emerge naturally rather than forcing perfection.

Rubin’s reminder that creativity exists everywhere and in how we engage with the world inspires me to stay curious and receptive every day.

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