Meet Amy Lohr

We were lucky to catch up with Amy Lohr recently and have shared our conversation below.

Amy, thank you so much for joining us and offering your lessons and wisdom for our readers. One of the things we most admire about you is your generosity and so we’d love if you could talk to us about where you think your generosity comes from.

My sense of generosity is deeply rooted in the Aloha spirit I encountered during my time living in the Hawaiian Islands. In the year I spent immersed in the local culture, I experienced a way of life shaped by deep reverence for the land and each other.

There, the earth’s generosity is undeniable—lush beauty, abundant fruit, healing waters, and rainfall that nourishes everything. These natural blessings aren’t seen as possessions but as shared gifts. From that perspective, the comforts and necessities of life are not owned individually—they’re meant to circulate among the community, like the love that moves through a family.

A local elder once told me, “Aloha is love. It’s a vibration of respect for the life in all things.” I came to understand Aloha not just as a greeting, but as a way of being: a circle of love that returns what you give, often in surprising and beautiful ways. Generosity, then, isn’t performative—it’s a natural expression of living in harmony with the earth and each other.

That experience transformed my understanding of what it means to give. It taught me that when we see the earth as our source, we begin to live less from ownership and more from kinship. What we receive is not just for us—it’s meant to be shared.

That spirit of giving has found roots in my creative work. I believe our creativity is part of how we take care of the world. Our expression can become a form of service; a bridge between inner-truth and collective need. Sometimes, sharing that song, story, or dream in your heart is the most generous thing you can do.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m the author of “Like the Sun at Midday” and a Creative Director for visionaries, healers, and artists.

For the past decade, I’ve helped people bring their gifts to life in the world through brand launches, messaging strategy, and visual storytelling.

These days, my work is all about empowering creatives with the tools — both practical and mystical — to walk their path with clarity, confidence, and depth. I do that through consulting sessions, classes, and intimate events designed to reconnect you to your inner knowing and creative fire.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Be willing to throw spaghetti at the wall…for a while.

Online marketers love to tell stories of fast success. But the truth is, deep roots take time to grow. If you are carving your own bespoke path, there won’t be a precise template to follow. Remember the joy in experimentation and have grace with yourself when attempts fall flat.

2. Get your story down on paper.

Whether your adventures and trials have been big or small, take stock of your story. When you can name and claim the path you’ve walked, you arrive to the present moment with a deeper sense of clarity and confidence.

3. Know when to say no.

I said yes to everything for way too long. Partly, I was a people pleaser and didn’t want to let others down. Partly, I feared my opportunities were scarce and wanted to take whatever I could get. But there are times when my intelligence and intuition quietly tugged me in a different direction, and I didn’t listen. My advice here is inquire where your response to opportunities is coming from—fear or alignment?

Any advice for folks feeling overwhelmed?

Overwhelm has been a fairly common emotion for me. As someone who has a lot of ideas, I get overwhelmed when I put pressure on myself to follow them all through. When I feel pulled in a million directions like this, my creative process comes to a halt.

My remedy is always to carve out a quiet pocket of time with a blank piece of paper (or 2 or 10). First, I begin with a brain dump. The ideas and responsibilities that tug at me always feel much bigger in my head. On paper, they are contained.

From there, I sort through my priorities and make a game plan.

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