We were lucky to catch up with Anabel Tonkovic recently and have shared our conversation below.
Hi Anabel , thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.
Imposter Syndrome hit me hard when I decided to follow my passion and start a side hustle.
On the outside, I appeared confident, but internally, my self-talk sounded like, “You’re not experienced enough to launch this business,” and “Why would anyone choose you when there are dozens of other qualified practitioners?”
In the early months and years of my business, I often doubted my accomplishments, felt like a fraud, and attributed my success to luck rather than my abilities and hard work.
During these moments of self-doubt, my partner was there to help me see my reality for what it was—dedication, competence, and resilience.
However, over time, I learned that overcoming Imposter Syndrome requires addressing it head-on. Here are a few things I’ve done to work through it:
– Proactively reaching out for help: As entrepreneurs, we often feel we must do it all alone to prove something. But getting help in the areas that drain you is one of the smartest moves you can make, as it allows you to use your time effectively and focus on what you do best.
– Asking for feedback: Entrepreneurship can be lonely, and while criticism, even the constructive type, can be hard to stomach at times, getting input from someone you trust on a new project or service is invaluable. Not only does it help bring in an outsider’s perspective, but it can also inspire new ideas you have yet to consider.
– Owning my success: I know it can feel strange to celebrate by yourself, especially if the victory seems small and insignificant. But if you can create a habit of recognizing your hard work by rewarding yourself in some way, whether gifting yourself a self-care day, indulging in a treat, or calling up your bestie, it can be a great motivator to keep you moving forward.
– Accepting imperfection: Letting go of the desire to have your first idea be “the one” or that first attempt be the next viral hit can be challenging. As performance-driven individuals, we want to be successful at every turn, but the truth is that your firsts will need work (most likely lots of it) and come with failures. Once I learned to let go of that need for perfection, I began to use my “bad” ideas as opportunities for feedback and collaboration.
– Avoiding comparison: It can be easy to get down on yourself when you see others doing what you want to do. However, what you see is not always what it seems. I remind myself often of this. Everyone has a unique journey, and the one I’m on is right for me and where I’m at.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I established Nuna Therapy with a profound intention: to guide individuals toward self-awareness and genuine alignment. “Nuna” means “soul” in the indigenous Quechua language. This reflects my purpose of helping others shed what’s holding them back and embrace their authentic selves, which can be buried beneath layers of conditioning, stress, and subconscious programming.
My approach focuses on guiding clients to self-realization and finding solutions for their challenges. I use techniques like Reiki, astrology, sound healing, the Emotional Freedom Technique (EFT), Neurolinguistic Programming (NLP), and life coaching to help my clients achieve their goals.
For those unfamiliar with Reiki, it originates from the Japanese words for “universal” and “energy.” Reiki is an energy healing technique that promotes deep relaxation. During a Reiki session, trained practitioners use their hands to facilitate the flow of energy to a person’s body, helping to create balance and support the release of physical, emotional, or mental blocks. Today, Reiki is used worldwide, including in hospitals, as a complementary therapy and is taught in clinical institutions to nurses, caregivers, and the general public.
Beyond working one-on-one with individuals, my mission is to reach as many people as possible. To this end, I host meditation and breath workshops at wellness studios and corporate retreats. I also teach courses on Reiki and self-discovery for those looking to embark on a journey of healing and transformation.
Currently, I’m developing a course called “What’s Next? How to Go from Feeling Stuck to Creating the Life You Love.” This course encapsulates my years of studying various techniques for introspection, developing self-awareness, overcoming limiting beliefs, and my experience working in and then leaving corporate.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
The most valuable skill I learned was to tap into my intuition. For a long time, I ignored those gut feelings of frustration, thinking they were normal. I later realized that my body was signaling that something was off. Once I learned to pay attention, let go, and trust my intuition, I began making decisions aligned with my highest self.
Following your intuition and listening to your internal cues takes time and practice. The most important thing to know is that intuition and emotion have a few key differences.
Intuition is:
– Calm: It doesn’t bubble up in anger, fear, or sadness. Instead, it is a feeling that exists —a gentle vibration, pulse, or knowing.
– Consistent: It doesn’t change over a day or several hours; it’s unwavering.
– Non-judgmental: It’s not associated with blame, shame, guilt, or criticism.
Whereas emotions are:
– Agitated: They are strong, sharp, and can encompass multiple feelings at once.
– Inconsistent: They can change from one day to another or from morning to night.
– Noisy: They live in our heads or manifest through discussions and dialogue, accompanied by stories and rationalizations.
And so, my best advice is to follow what “feels right” and what lights you up. I know it sounds cliché, but pursuing what brings you joy often leads to unexpected places, opening doors to new opportunities.
People frequently make decisions out of scarcity or fear, telling themselves, “I have to do this” or “If I don’t, then…” This mindset may feel like reality, but the truth is we don’t invest enough time asking “why,” “what if,” or “how.” When we delve into our subconscious beliefs and old stories, we can identify what may be holding us back–this is where the real magic happens. Once we do this, we can start to make small improvements and take steps toward our desired direction

Tell us what your ideal client would be like?
My ideal client is someone who feels stuck, frustrated, or demotivated in their current life path. They can feel the need for change but are unsure about the next steps. Whether in their career, relationships, personal development, or other aspects of their life, they are ready to try something new to uncover what keeps them stagnant. They are committed to healing, learning, and growth, and seeking guidance and support to break free from limitations and step into their full potential.
Contact Info:
- Website: https://www.nunatherapy.com
- Instagram: https://www.instagram.com/nunatherapy
- Facebook: https://www.facebook.com/nunatx
- Youtube: http://www.youtube.com/@NunaTherapy
- Other: https://insighttimer.com/anabelnunatherapy

so if you or someone you know deserves recognition please let us know here.
