Alright – so today we’ve got the honor of introducing you to Anastasia Chernetska. We think you’ll enjoy our conversation, we’ve shared it below.
Anastasia , thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
Where does my resilience come from?
Probably from deep within, from the knowledge that I am responsible not only for myself, but also for my team, our clients and the brand that we have built over the years.
Throughout our journey, we have faced many challenges, including the pandemic, war and relocating from Kyiv to Vinnytsia. Yet we didn’t break; we adapted, found solutions and continued to create.
What helps me the most is a sense of purpose — knowing that we’re not just making clothes, but pieces that women around the world choose to express their strength, beauty and elegance. Every order and every message reminds us that what we do matters.
One of our greatest sources of strength is our clients. Receiving heartfelt messages from people in the US, Japan, Canada, Saudi Arabia or Germany moves you deeply. It reconnects you with the feeling that you’re not alone and that there’s a circle of support far beyond your own country. We are truly grateful to everyone who chooses our brand, supports us and writes to us. Waiting for new collections gives us strength, too.
Another essential part of resilience is flexibility. I’ve learned not to cling to how things ‘should’ be, but to ask myself what matters most right now and how I can act within these circumstances. It is also important to have the ability to plan, even in chaos. Having even a rough plan and taking one small step towards it can ease doubts. After all, the journey of a thousand miles begins with a single step.
Of course, resilience isn’t just my personal story. It’s also the story of a team that keeps working no matter what. It’s the story of our clients around the world who choose Ukrainian design. It’s about believing that, even in turbulent times, you can maintain dignity, taste and tenderness.
Thanks, so before we move on maybe you can share a bit more about yourself?
My name is Anastasia, and I’m the co-founder of TAVROVSKA, a Ukrainian women’s clothing brand. My passion for creativity has been with me since childhood. I’ve always been drawn to beauty, form, and detail. Although I began my professional journey in a different field, over time, my creative side gently guided me back to fashion, where I truly belong.
Today, I’m constantly immersed in the creative process, both in the studio and in everyday life. Sometimes I even dream of future designs that later become pieces in our collections. To me, clothing isn’t just about garments; it’s about a feeling, a mood, and an atmosphere.
Neuroscientists say that what we wear influences how we see ourselves. I deeply believe this. That’s why every piece we create is designed to help women connect with themselves — or with the version they aspire to be.
Our brand follows the principles of slow fashion. We create each piece from scratch with great respect for quality, process, and the woman who will wear it. Our clothing stands apart from passing trends. We believe in timeless silhouettes, durability, and authenticity.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, I’d say the three things that helped me most were:
1. Self-belief and emotional resilience.
Believing in yourself and your vision is essential, particularly when things get difficult, as they inevitably will. Without trust in your own direction, it’s difficult to stay on course when facing uncertainty or doubt from others.
2. Love for the craft.
You really have to love what you do. This passion will give you energy, fuel your creativity, and help you stay connected to your deeper ‘why’. For me, designing clothes isn’t just a job — it’s part of who I am.
3. Discipline and continuous reflection.
This involves being consistent and structured, learning from mistakes, and continually seeking opportunities for growth. It’s not always glamorous, but it’s where the real progress happens.
My advice for those at the beginning:
Start from within — cultivate a strong connection with your idea, your purpose, and yourself. Be ready to learn constantly, reflect honestly, and keep going, even when it gets hard. Combine vision with love and discipline, and your path will unfold in a way that’s uniquely yours.
To close, maybe we can chat about your parents and what they did that was particularly impactful for you?
My parents lived through challenging times. During the collapse of the Soviet Union, we had to move several times. Life was far from stable. Despite all the difficulties, however, they always told my sister and me that the most important thing in life is self-realisation.
From an early age, I was drawn to creativity — I sewed clothes for my dolls, painted on fabric and took photos with a film camera. My parents always supported these interests: my father bought me specialised books on fashion design and photography, and my mother, who loved sewing, became my first source of inspiration. I remember watching her sewing with such focus and passion. I think that love of creativity was passed down to me from her.
I’m deeply grateful to them for showing me that self-realisation is possible, even in uncertain times.
Contact Info:
- Website: https://tavrovska.com
- Instagram: https://www.instagram.com/tavrovskaworld/
- Facebook: https://www.facebook.com/tavrovskaww/
- Linkedin: https://www.linkedin.com/company/tavrovska
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