Meet Anastasia Fox

We recently connected with Anastasia Fox and have shared our conversation below.

Anastasia , so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

I didn’t “find” my purpose! My purpose found me in the moments that broke me open. It came in the nights when I felt alone in a new country, when I was rebuilding my life from pieces, when I was a young mother trying to be strong for everyone while quietly searching for myself. It came in the moments where I questioned everything except the small voice inside me telling me to keep going. My purpose revealed itself through healing. Healing my own nervous system. Healing my heart after betrayals. Healing my body after stress. Healing my spirit after seasons of silence. Every time I rose, a deeper truth became clear. I am meant to help others rise too. AnaFoxBeauty wasn’t a business idea. It was a calling. It was the moment I understood that my hands were not just for treatments they were for grounding, for calming, for awakening the glow that life sometimes dims. Women come to me for beauty treatments, but what they really receive is a moment to breathe, to soften, to feel safe, to remember their worth. And every time I see someone leave lighter, brighter, more alive… that’s when I know I’m exactly where I should be.
My purpose is to turn the pain I survived into the light I give. And that is why I do what I do.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

What I do at Ana Fox Beauty is very personal. I help women feel calm, cared for, and confident again. My clients come in with stress, tight shoulders, tired skin and they leave feeling lighter, brighter, and more like themselves. That transformation is what I love most. I work the way I live – with intention. Every treatment is different because every woman needs something different. Some days it’s deep relaxation. Some days it’s sculpting and lifting. Some days it’s emotional release. I combine organic skincare, Korean rejuvenation, lymphatic massage, and energy healing to treat the whole person, not just the skin.
My clients always tell me, “I didn’t expect to feel this good.” That reaction is everything to me.
It shows that when you create a space where someone feels seen and supported, real beauty shows up naturally.
This year I expanded my brand in a way I’m really proud of. I launched my own skincare products, including my FDA-registered mineral sunscreen and my Golden Goddess Glow oil. I wanted to create products that feel clean, safe, and effective the kind of things I would trust on my own skin and my clients’ skin.
I’m continuing to grow, refine, and elevate everything I do from treatments to products to the space itself. AnaFoxBeauty isn’t just a beauty studio it’s a place where women come to reset, breathe, and feel truly taken care of.
That’s the feeling I want people to know my brand for.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, the three qualities that shaped my journey the most are empathy, consistency, and self-trust.
1. Empathy
Everything I do in my work starts with understanding people.
Real transformation in beauty, healing, or business only happens when you can truly feel what someone needs. Empathy helped me connect with clients on a deeper level, support them emotionally, and create treatments that feel personal.
My advice: slow down, listen more than you speak, and actually see the person in front of you. It will change everything.
2. Consistency
Nothing in my life happened overnight. I built Ana Fox Beauty one client, one treatment, one small improvement at a time. Consistency is not glamorous, but it’s the reason my business keeps growing.
My advice: show up on the days you feel motivated and on the days you don’t. Small steps compound into big results.
3. Self-Trust
This was the hardest one.
As an immigrant, a mother, a solo business owner I had to learn to trust my own decisions, even when no one understood them. Self-trust helped me take risks, launch my own products, and create a brand that feels like home to me.
My advice: listen to your intuition more than other people’s opinions. Confidence grows when you prove to yourself that you can rely on you.
These three qualities carried me through every challenge and every breakthrough.
And if you build them early in your journey, they will carry you too.

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?

A book that deeply shaped me is “Women Who Run With the Wolves” by Clarissa Pinkola Estés. It helped me understand myself in a way no other book ever did. It reminded me that women are not meant to shrink, apologize, or disconnect from their instincts we are meant to trust our inner voice, protect our energy, and rise with our own strength. The biggest lesson I took from the book is this: a woman is at her most powerful when she honors who she truly is. Not the version others expect, not the version society teaches but the version her soul keeps whispering to her. It taught me to listen to my intuition, to stop abandoning myself, and to see my sensitivity, empathy, and resilience as strengths, not weaknesses. This book helped me reclaim my confidence and step into my role as a healer, a mother, and a business owner without feeling guilty for wanting more for myself. “Women Who Run With the Wolves” gave me permission to be the woman I always was and to build a life and a brand that reflects that truth.

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