Meet Andrea Burke

We were lucky to catch up with Andrea Burke recently and have shared our conversation below.

Andrea, thank you so much for joining us today. Let’s jump right into something we’re really interested in hearing about from you – being the only one in the room. So many of us find ourselves as the only woman in the room, the only immigrant or the only artist in the room, etc. Can you talk to us about how you have learned to be effective and successful in situations where you are the only one in the room like you?

Early in my career, I was often the only young female professional in the room without an MBA. Later, as I stepped into leadership roles, I was still the youngest—and frequently one of the only women—at the table. Even when I wasn’t trying to be different, I was. And that quiet reality forced me to build confidence, not by blending in, but by learning to stand out with intention.

I realized that my perspective, my intuition, and my leadership were valuable because they were different. Over time, that experience taught me how to trust myself even when no one else in the room looked—or thought—like me.

Today, my life looks radically different than it once did. I left corporate to build my own coaching business, I create my own hours, and I intentionally prioritize my family while continuing to grow myself. I speak up boldly in a field that’s often misunderstood, because I believe in the power of transformation—and I live it daily.

Personally, I’ve made choices that also reflect this freedom: I’ve embraced my natural silver hair while not yet 40, chosen to complete our family with one child, and stepped away from many of the societal norms I was raised to follow.

I’ve learned that leadership doesn’t always look like everyone else’s version. Sometimes being the “only” gives you the clarity and courage to become your truest self—and to lead in a way that invites others to do the same.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m the founder of Truest You Life Coaching, where I support ambitious women who are navigating life transitions—career pivots, motherhood, identity shifts—and craving more alignment, spaciousness, and clarity in their lives.

My story started in corporate brand management, where I led multimillion-dollar businesses and built brands that looked “successful” on the outside. But inside, I felt misaligned and disconnected. Like many women I work with now, I had checked all the boxes—and still felt like something was missing.

So I walked away. I took everything I knew about leadership, vision, and building brands—and turned that focus inward. I became a coach. And today, I help women build lives that feel as good on the inside as they look on paper.

What makes my work special is the depth of connection and transformation I get to witness. My coaching style is warm, honest, and intuitive—I listen to what you say and what you don’t. I reflect your truth back to you in a way that helps you see clearly, reclaim your voice, and reimagine what’s possible.

Right now, I’m focused on two offerings I’m deeply proud of:

The Inner Circle – a 6-week group coaching experience designed for women in transition who want real connection, personalized coaching, and a trusted circle to walk alongside them.

The Retreat – a luxury, in-person coaching retreat for small groups of women. These weekends are filled with transformation, rest, deep connection, and joy—and they always sell out.

Whether online or in person, my goal is to create spaces where women can drop the mask, tell the truth, and be supported as they step into the next version of themselves. That’s the heart of my brand—and the work I feel most called to do.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, three qualities have been most impactful in my journey:

1. Self-trust
Learning to trust myself—my intuition, my timing, my vision—has been the single most important skill I’ve cultivated. Especially in moments when the path wasn’t clear or when others didn’t quite understand what I was building, my ability to listen inward and move forward anyway was essential.
Advice: Start small. Make low-stakes decisions based on your gut, then pay attention to how things unfold. Confidence is built through action and reflection, not perfection.

2. Emotional intelligence
The ability to hold space for my own emotions and others’ has made me a better leader, coach, and human. Life and business are filled with uncertainty and complexity—emotional intelligence helps you stay grounded in the mess.
Advice: Practice naming your emotions and asking deeper questions when they arise. Get curious about what you’re feeling and why. The more emotionally aware you are, the more intentional you become.

3. Willingness to evolve
I’ve reinvented myself multiple times—corporate leader to entrepreneur, brand manager to coach, people-pleaser to truth-teller. Each time, it required shedding an old identity and letting a new version of me take shape.
Advice: Don’t wait for the “perfect moment” to make a change. Start where you are. Let your desires and discomfort guide you. Growth isn’t always comfortable, but it’s always worth it.

Your path doesn’t have to look like anyone else’s. The more you honor what’s true for you, the more impactful and fulfilling your journey will become.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

My ideal client is an ambitious, high-achieving woman who has done everything “right” on paper—but feels like something is missing.

She’s smart, successful, and deeply capable, but she’s also craving more. More meaning, more spaciousness, more alignment with who she really is. She’s often at a turning point—navigating a career shift, rethinking motherhood and identity, or simply hearing a quiet inner voice whisper, “This isn’t it anymore.”

What makes someone an ideal client for me isn’t just where they are in life—it’s how willing they are to get honest. My best clients are ready to ask the hard questions, tell the truth (even when it’s messy), and explore new possibilities. They’re open to growth, even when it feels uncomfortable, and they’re craving real, honest support—not surface-level advice.

They’re also deeply relational. They care about connection, and they’re looking for a space where they can be fully seen, heard, and supported as they figure out what’s next.

Whether through 1:1 coaching, my group program The Inner Circle, or in-person retreats, I help these women create clarity, confidence, and a life that actually feels like their own.

Contact Info:

• Website: https://www.TruestYouLifeCoaching.com
• Instagram: @Truest_You_Coaching