Meet Andy Immerman

We were lucky to catch up with Andy Immerman recently and have shared our conversation below.

Andy, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

I think imposter syndrome is something most creatives deal with at some point. For me, it started fading when I realized that the only real way to get past it was through experience. The more projects I worked on, the more artists I collaborated with, and the more results I saw from my work, the harder it was to keep telling myself I didn’t belong in those rooms.

Winning Grammys for engineering or getting to play Red Rocks definitely helped validate things externally, but honestly the bigger shift was internal. I started focusing less on comparing myself to other people and more on just doing the work as well as I could and continuing to learn.

Now I kind of see imposter syndrome as a sign that you’re pushing yourself into spaces where you’re growing. If you never feel it, you’re probably playing it too safe.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I’m a music producer, DJ, and audio engineer based in Denver. Most of my work lives in the electronic and melodic house world, but I’m also really inspired by artists like Tycho, Bonobo, and film composers who create really immersive atmospheres. My focus has always been on making music that feels emotional and cinematic while still working on a dance floor.

Alongside releasing my own music, I also do a lot of work helping other artists bring their ideas to life through mixing, mastering, and production. I’ve been fortunate enough to work on a project that won two Grammys, which was a huge honor, but what still excites me the most is collaborating with artists and seeing a track go from a rough idea to something that really connects with people.

As a DJ, I love creating moments where music, visuals, and energy all come together. Playing places like Red Rocks and Desert Hearts was surreal and definitely some of those moments where you realize how powerful music can be when it’s shared with a crowd.

Right now I’m continuing to release new music under my own label, Immerman Music, and I’m also expanding into more visual art and creative projects that intersect with music. I’m really interested in creating experiences that blend sound, visuals, and physical artwork together. For me the goal has always been less about chasing trends and more about building a body of work that feels honest, timeless and tickles that part of your brain and heart at the same time.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, I think the three biggest things that helped me the most were persistence, curiosity, and collaboration.

Persistence is probably the biggest one. Music is a long game, and there are a lot of moments where things feel slow or uncertain. I’ve seen a lot of really talented people quit because they expected results faster than the industry usually works. Just continuing to show up, make music, and put things out consistently over time makes a huge difference.

Curiosity was also huge for me, especially on the technical side. I’ve always loved digging into how things actually work, whether that’s learning production techniques, sound design, or engineering. The more you understand the tools, the more freedom you have creatively.

And collaboration has been really important too. So many of the opportunities in my career came from relationships and working with other artists. Music can feel like a solo pursuit when you’re sitting in a studio, but the reality is that it’s a community. Being open to learning from other people and building genuine relationships can take you much further than trying to do everything alone.

For people early in their journey, my advice would be to focus less on chasing quick results and more on building skills and connections over time. Keep making things, keep learning, and surround yourself with people who inspire you creatively. If you stick with it long enough and stay curious, opportunities tend to follow.

What would you advise – going all in on your strengths or investing on areas where you aren’t as strong to be more well-rounded?

I think it’s important to do both, but if I had to choose, I’d say leaning into your strengths tends to create the most momentum. Everyone has certain things that come more naturally to them, and when you double down on those, that’s usually where you start creating something unique that people recognize you for.

For me, I realized early on that my strengths were in the technical side of music and creating emotional atmosphere in productions. I spent a lot of time learning engineering, mixing, and sound design, and that eventually led to opportunities working with other artists and working with really talented artists on a extremely high level. That happened because I leaned heavily into something I was naturally curious about and wanted to get really good at.

At the same time, I do think it’s important to strengthen your weaker areas enough so they don’t hold you back. For example, performing and putting myself out there publicly wasn’t always something that came naturally to me, but learning to DJ and connect with an audience opened up a whole other side of my career and that took a lot of work and practice to get to where I wanted to be.

So my general philosophy is: build your career around your strengths, but make sure your weaker areas are developed enough that they don’t become barriers. When you combine your natural strengths with a willingness to grow in other areas, that’s usually where things start to take off.

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Photo Credit: AJ Canaria

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