We were lucky to catch up with Anthony La Touche recently and have shared our conversation below.
Anthony , thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
I believe my resilience stems from a combination of my heritage and how I was raised. My dad has faced more challenges than most. He has lost both his parents, his wife, and recently battled cancer. Yet he is still here, still showing up, still expressing gratitude. Watching him navigate life with such grace has been my blueprint. As kids, my father had a unique house rule: the word “can’t” was forbidden. At the time, I found it annoying. Now I understand what it really was: he was cultivating a culture of resilience long before I even knew what that meant. He was teaching us that giving up was never an option.
I also believe some of this resilience is inherited. My Jamaican ancestors were Maroons—people who not only escaped enslavement but also strategized, fought back, and negotiated their own freedom. My dad always reminded us, “That’s where we get our strength. Our ability to adapt, to lead, and to never accept defeat.”
Shaped by my heritage, my father’s example, and parents who never let me give up, I grew up with a deep sense of self-belief and the drive to keep going. It taught me to be present, and to find the good in the bad. Perspective is everything.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I’m a London-born, Atlanta-based cultural strategist, event producer, and Co‑Pilot at SideCar Strategy. I help brands like AirBnb, Visa, and UGG, understand culture, build real community, and create impact that lasts.
My work centers on one mission: making the invisible visible. It started with hats—restoring forgotten pieces led to the Mr. Hat formula, a storytelling approach that disrupted the headwear industry and evolved into consulting for designers, artists, and global brands. I’ve always been drawn to overlooked communities and ideas, and to turning them into movements that shift how we see culture.
Today, I’m bringing that same lens to soccer in the U.S. with StreetSide Soccer FC, a community-first, mobile movement that reconnects the game to the streets and the culture that shaped it. Ahead of the 2026 World Cup, I’m working to bring a piece of that global moment to overlooked communities, and leave a piece of it with them through new pitches, murals, and equipment.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Perspective, Relationships, and Story. First, perspective. I’ve always been able to see the potential in things others overlook. That comes from listening, asking questions, and being deeply present in a moment or a community. That ability to look past the surface and see the overlooked has guided almost every breakthrough in my career. Second, relationships. I didn’t have a degree or a foot in the door. Everything I’ve done has come from building real connections and showing up for people. My community has opened more doors for me than credentials ever could. Third, story. If you don’t tell your own story, someone else will. My story started with a single hat and one belief: that hats are more than fashion accessories, they’re works of art. That belief became my North Star and shaped everything that came after.
And I’ll add this: it’s important to know your worth as a creative, but it’s even more important to know the industry you want to disrupt. Knowing your worth gives you confidence. Knowing the industry gives you leverage. So keep learning and stay curious.
How can folks who want to work with you connect?
I’m looking for partners who see sport as more than a campaign. StreetSide Soccer FC is about bringing a piece of the 2026 World Cup to overlooked communities and leaving a piece of it with them, in the form of new pitches, murals, equipment, and most importantly, access.
The right partners are brands and people who care about impact over impressions and are willing to show up long-term. Two to five years of mentorship, amplification, and investment, not just marketing.
If this resonates with you and you are interested in helping to reimagine soccer culture in the U.S., I would love to connect. You can reach me directly via LinkedIn or through my email: [email protected].
Contact Info:
- Website: https://www.anthonylatouche.com/work
- Instagram: https://www.instagram.com/_mr.hat?igsh=emdveGd5YzZ0YW5z&utm_source=qr
- Linkedin: http://linkedin.com/in/anthonylatouche
- Other: https://sidecarstrategy.com/
Image Credits
Rog & Bee Walker (Paper Monday), Ki Pharaoh, MrHat, Asher Reid Walker, Shane Vincent
