We recently connected with Anthony Mullins and have shared our conversation below.
Hi Anthony, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
Discovering my purpose in founding a skincare business was a deeply personal journey rooted in my passion for inclusivity, self-care, and celebrating diverse beauty. Growing up, I witnessed a lack of representation in the beauty industry, particularly for people with darker skin tones. This inspired me to create a brand that not only addresses the unique skincare needs of individuals with melanin-rich skin but also fosters a sense of empowerment and self-love. Through extensive research and my own experiences, I realized the importance of offering products that are not only effective but also formulated with ingredients that cater to the specific concerns of our community. My purpose is to redefine beauty standards, promote confidence, and contribute to a more inclusive narrative in the skincare industry.
This business is more than just a venture; it’s a platform for positive change. Connecting with our customers, hearing their stories, and witnessing the impact our products have on their lives reaffirms that I’ve found my purpose in creating a space where everyone can feel seen, valued, and beautiful.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
My journey into the world of skincare began as a personal quest to conquer a challenge that many people face – eczema. From a young age, I battled with this skin condition, trying numerous prescription products that provided only temporary relief, often laden with ingredients that didn’t resonate with my skin’s unique needs.
The frustration and discomfort fueled my determination to find a sustainable solution. My exploration led me to a deeper understanding of skincare ingredients and their impact on different skin types. Armed with this knowledge, I began experimenting with natural formulations, carefully selecting ingredients known for their healing properties.
The turning point came when I crafted a personalized skincare solution that not only alleviated my eczema symptoms but transformed the health and appearance of my skin. This marked the inception of my own skincare, a black-owned skincare business that is deeply rooted in the conviction that everyone deserves products tailored to their skin’s specific needs.
What excites me the most about my work is the opportunity to share the journey of self-discovery and empowerment with others. Arshun Skincare goes beyond being a skincare brand; it’s a celebration of diversity, self-love, and the beauty that arises when we embrace our unique qualities. We prioritize using natural, nourishing ingredients that cater to melanin-rich skin, ensuring that our products not only address specific concerns like eczema but also promote overall skin health.
Our commitment to authenticity and inclusivity is reflected not just in our formulations but also in the brand’s ethos. We believe that skincare is a personal journey, and our products are crafted to be a supportive companion on that path.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back on my journey in establishing Arshun Skincare, three key qualities, skills, or areas of knowledge were instrumental in navigating the challenges and turning my passion into a successful black-owned skincare business.
Resilience:
Dealing with eczema personally and facing initial setbacks in finding effective solutions required a resilient mindset. The ability to persevere through failures, learn from them, and continue refining my approach was crucial. In the skincare industry, setbacks are inevitable, but viewing them as opportunities for growth rather than roadblocks can lead to innovative solutions and long-term success.
Advice: Embrace challenges as learning experiences. Develop resilience by staying focused on your goals, adapting to changes, and viewing setbacks as stepping stones toward success. Remember that challenges are an inherent part of any journey, and overcoming them is a testament to your growth.
Expertise in Skincare Ingredients:
As I endured into the world of skincare, gaining in-depth knowledge about various ingredients and their effects on different skin types was pivotal. Understanding the science behind formulations empowered me to create products that were not only effective for eczema but also catered specifically to male skincare
Advice: Invest time in learning about skincare ingredients, their properties, and how they interact with different skin conditions. Stay updated on industry trends and advancements. Building expertise will not only enhance your product development but also establish credibility in the eyes of your customers.
Passion for Inclusivity and Empowerment:
The driving force behind Arshun Skincare was a genuine passion for inclusivity and empowerment. Recognizing the lack of representation in the beauty industry, I was motivated to create a brand that celebrated diverse beauty and provided skincare solutions for everyone.
Advice: Connect with your purpose and let passion guide your journey. Authenticity resonates with consumers, and a genuine commitment to a cause will set your brand apart. Advocate for inclusivity and empower others through your products and brand message.
In line with these qualities, I would like to share the quote: “If you practice a discipline, you’ll never have to pray for a miracle.” This resonates with the idea that consistent effort, learning, and dedication to your craft are the keys to success. Building a business, especially in a competitive industry, requires discipline and continuous improvement.
Advice: Cultivate discipline in your pursuits. Consistently refine your skills, stay informed, and remain dedicated to your goals. Rather than relying on external factors, focus on honing your craft and creating your opportunities. With discipline, your journey becomes a series of purposeful steps toward your desired outcome.
Is there a particular challenge you are currently facing?
The primary obstacle we are currently facing is securing a reliable manufacturing partner to produce our skincare products. This challenge is crucial as the choice of a manufacturing company significantly influences the quality, efficiency, and scalability of our operations. Here’s how we are addressing this obstacle. Securing the right manufacturing partner is a pivotal step in our journey, and we are committed to taking a diligent and strategic approach to ensure that we establish a partnership that aligns with our brand values, supports our growth, and consistently delivers high-quality skincare products to our customers.
Contact Info:
- Website: Arshunskincare.com
- Instagram: Arshunskincare
- Facebook: https://www.facebook.com/Arshunskincare/
- Other: TikTok: Arshunskincare
