Meet Anton Baranenko

We’re excited to introduce you to the always interesting and insightful Anton Baranenko. We hope you’ll enjoy our conversation with Anton below.

Alright, so we’re so thrilled to have Anton with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

My strong work ethic is a direct result of the example set by my parents. As a child, I witnessed them relocate from the Soviet Union and tirelessly work multiple jobs, often three at a time, without complaint in order to provide for our family. This unwavering dedication and willingness to do “whatever it takes” became ingrained in me as simply “the way of life.” Now, as an employer responsible for the livelihoods of those who work for me, I approach this great responsibility with the same steadfast commitment, understanding that their reliance on me is not something I take lightly.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

At Draft Choice, we are dedicated to upholding the highest industry standards in designing, building, and maintaining draft beer and brewery dispensing systems. Our commitment to innovation, customized solutions, and exceptional customer service is not just a job, but a true passion. We see ourselves as a valuable tool that empowers our clients to achieve the most profitable and highest quality products.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Maintain your standards and do not let others dictate how you should approach your work.

Avoid undervaluing your skills, efforts, and capabilities.

Establish a routine and structure your personal life around it. Identify your non-negotiables and ensure that everything else in your life aligns with and accommodates those priorities, rather than the other way around.

Who has been most helpful in helping you overcome challenges or build and develop the essential skills, qualities or knowledge you needed to be successful?

Our extensive network of skilled, highly-respected industry partners has been instrumental to our success. We’ve witnessed their passion for the brewing and ingredient processes, and recognize the need to match that enthusiasm as the final step before the consumer experience. Maintaining a relentless drive to improve, coupled with staying current on the latest technologies, is critical to our ability to continually provide the best possible service.

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All My Images – Anton Baranenko

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