We were lucky to catch up with Arianna Reid recently and have shared our conversation below.
Arianna, thank you so much for joining us. You are such a positive person and it’s something we really admire and so we wanted to start by asking you where you think your optimism comes from?
My optimism is entirely faith-driven. I believe that when something bad happens, it’s a window of opportunity for something even greater. I’ve learned to trust that setbacks aren’t punishments, but redirections — moments that push me closer to what’s meant for me. That perspective keeps me grounded and hopeful, even when things don’t go according to plan. I try to approach every challenge with gratitude, knowing that everything I experience is part of a bigger picture that I may not fully understand yet, but will make sense in time.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
Professionally, my main focus right now is my management company. I’m currently focused on an artist named Paradise, who’s in the middle of a major relaunch of his career. Working with him has been an incredible experience — from rebranding his image and sound to helping him sign his first recording contract with Gamma.
My background in music is pretty vast — from doing artist relations at streaming companies to working from the ground up at a touring agency — and everything has led me to this point. Those experiences gave me a 360-degree understanding of how the industry operates, from the creative to the corporate side, and inspired me to build something of my own.
With 515, my goal is to create a space where artists like Paradise can grow authentically, with the right structure and team around them. I focus on connecting creativity with strategy — helping artists make smart, intentional moves that support long-term careers rather than short-term moments.
Something I don’t fully align with in today’s music landscape is how many artists have short-lived careers built around viral moments. A song might blow up on TikTok, but it often ends up hurting the artist in the long run — people recognize the track, not the person behind it. I believe the music and the artist have to work in tandem as a brand. My focus is on legacy, on cultivating artists with true staying power — the kind of stardom we once saw with icons like Michael Jackson, Prince, Justin Bieber, and Rihanna.
I don’t like getting caught up in social media metrics or fleeting trends. What matters to me is connection — creating real, in-person moments and fan relationships that last. I want to bring back that era of artist development where charisma, talent, and storytelling built careers that defined generations.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
1) Leading with integrity – Showing up for people has been the most important quality in my journey. I’ve learned that moving with intention and care always matters — not because I’m trying to get something in return, but because I truly care about the people I work with. Energy travels, and people can feel when your motives are off or when you’re moving for your own benefit. When you’re solid and reliable, people remember that. My advice is to lead with integrity and show up for others even when there’s nothing in it for you. That’s what builds real trust, respect, and community.
2) Adaptability – The music industry changes constantly — trends, technology, and platforms shift overnight. From streaming to touring to management, I’ve learned that staying flexible and curious is what keeps you moving forward.
3) Tunnel Vision – When you know your end goal is to build a legacy artist, patience matters more than pace. In management, you have to recognize potential long before the rest of the world does and trust the process—it’s not a race or a numbers game, it’s about staying the course. My advice is to trust your taste, study the greats, and stay rooted in what feels timeless. Believe in yourself and your instincts — that’s how you build careers that last, not just moments that trend. The industry is full of distractions — numbers, trends, social metrics — and most of it is just noise. I’ve learned to stay quiet, observe, and focus on what truly matters: the work, the craft, and the people. Staying patient and grounded allows you to make intentional decisions rather than reacting to every spike or trend.
Tell us what your ideal client would be like?
My ideal client is a popstar — someone who isn’t just chasing a moment, but wants to be #1 and remain relevant for decades. They have a clear sense of their identity, are ambitious, and are willing to put in the work. I look for artists who understand that longevity comes from authenticity, consistency, and vision, not just viral sound bites. Essentially, I want to work with someone who dreams big, values strategy, and is ready to create legacy, not a trend. The quality of the music has to always come first. When the focus shifts to chasing fame or anything else, it becomes hard for me to truly believe in the artist.
Contact Info:
- Website: https://515management.com
- Instagram: https://www.instagram.com/arianna.reid/?hl=en
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