We were lucky to catch up with Arus (Arusiak) Amarian recently and have shared our conversation below.
Hi Arus (Arusiak) , thanks for sitting with us today to chat about topics that are relevant to so many. One of those topics is communication skills, because we live in an age where our ability to communicate effectively can be like a superpower. Can you share how you developed your ability to communicate well?
When I was recently asked how I learned to communicate effectively, my first instinct was to smile—because, today, communication is one of my greatest strengths. But that hasn’t always been the case. In fact, it stems from one of the deepest childhood wounds I carry.
I was just four years old when my family moved to a new country. I didn’t speak the language. In Armenia, where I was born, I had many friends, and connection came naturally. But in this new place, I found myself suddenly isolated—unable to express myself, unable to belong. Communication became not a skill, but a source of pain. I withdrew into myself. I stopped speaking.
And yet, it was in that silence that I began to listen—to truly observe. I watched how people reacted to certain words, to gestures, to moments of vulnerability. I began to read what wasn’t being said. That silence became my teacher. Over time, I developed empathy—not just the kind that feels for others, but the kind that senses people deeply, intuitively. It became the bridge to my emotional intelligence.
Because I once couldn’t speak, I became someone who understands. I can now feel what someone is experiencing even when they can’t put it into words. I notice when their body turns slightly away, when their eyes drift, when they shut down emotionally. Communication, for me, is not just verbal. It’s a blend of presence, sensitivity, and truth.
Today, I give talks and lead workshops on how to build emotional intelligence and connect deeply with others. But what I always tell the introverts in the room is this: you are naturally equipped to communicate well. Why? Because introverts don’t just talk—they build relationships. And real communication is never about saying the most—it’s about meaning what you say.
The relationships I build are rooted in sincerity. Whether I’m recommending something or selling a product, I only offer what I myself believe in, what I would use, what I would buy. In my current business, many of my clients have become close friends. Why? Because I don’t see them as transactions—I see them as people I truly care about. And because of that, my business thrives. People feel the difference when the foundation is trust.
Years ago, I made myself a promise: if I couldn’t look myself in the mirror after offering something to another person, I wouldn’t offer it. I don’t want to carry the feeling of betraying myself—not for money, not for status, not for power. My relationship with myself must always remain intact.
That is my inner compass. A deeply personal, even selfish one. I need to be able to respect the person I see in the mirror. I must keep the promises I make to others. I must communicate in the way I would want someone to speak with me. And when I align with that inner truth, my relationships—with myself and with others—flourish. Because at their core, they are built on something unshakable: sincerity.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I began my career in television at the age of 17. Over the years, I’ve worked as a TV host, executive producer, and held top leadership positions in major networks—General Producer, Executive Director, and more. I’ve created over 150 shows across 22 countries, and I’ve been fortunate to experience great success in the media industry.
And yet, at a certain point, I felt something shift inside me.
It happened during the fourth season of The Amarian Talk Show on Horizon TV, a program I hosted and still occasionally return to. I realized I no longer wanted to interview celebrities about their careers—it no longer inspired me. What I truly longed for was deeper connection and conversation with people from the world of self-development, mindfulness, and inner growth.
I hold two degrees—one in broadcast journalism and the other in psychology. For many years, the latter was simply a personal interest, something I studied for my own growth. But gradually, that interest became a calling. What began as a passion became a purpose.
Today, I feel deeply committed to helping others unlock their potential and live more consciously. We spend so much of our lives chasing achievements, titles, and material gains—often forgetting why we’re here in the first place. I believe we are here to serve one another. And through that realization, I found my new mission.
I began creating spaces to explore that mission. One of them is the EmpowerHer Event—a forum I launched in 2024 focused on business and self-development for women. It took place on November 9 and was a complete sell-out, with phenomenal speakers and an even more powerful impact. What mattered most wasn’t just the stage or the production, but the transformation that took place in the hearts of those who attended.
Now, I’m fully focused on building my career as a speaker. Not just to inform—but to inspire. I want to motivate people to look within, to act with intention, to communicate with integrity. Even in something as simple as daily communication, we often treat people as tools to get what we want. But every person who crosses our path is there for a reason. Every exchange is an energetic and emotional exchange.
This understanding—of balance, of mutual presence—is at the heart of my message. In fact, research confirms what we intuitively know: our happiness is directly connected to the quality of our relationships. That’s why my greatest mission today is to help people build conscious, meaningful, and sincere connections—with themselves and with others.
In this new chapter of my life, I see myself as someone who serves—through speaking, teaching, and presenting ideas that are both deeply spiritual and profoundly practical. One of my superpowers is the ability to take complex ideas and communicate them in a simple, grounded, and accessible way. And that is exactly what I intend to continue doing.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, I can confidently say that three qualities have been most impactful in shaping my journey: emotional intelligence, adaptability, and integrity.
1. Emotional Intelligence:
This wasn’t something I was born with—it was developed through years of observing people, listening deeply, and trying to understand not just what someone is saying, but why they are saying it. Emotional intelligence helped me become a better leader, communicator, and human being. For anyone early in their journey, I encourage you to slow down and really feel people. Pay attention to nonverbal cues, practice empathy, and most importantly—cultivate self-awareness. When you understand yourself, you can understand others much more clearly.
2. Adaptability:
I’ve reinvented myself multiple times—from a television producer to a talk show host to a speaker and mentor in the world of personal growth. The world changes fast, and so do we. Those who are able to evolve, to release old identities and embrace new ones, will always move forward. My advice: don’t cling too tightly to what you’ve already mastered. Stay curious. Be willing to be a beginner again and again.
3. Integrity:
This is the backbone of everything I do. I’ve made a promise to myself that I will never offer or promote something I don’t believe in. That decision has cost me opportunities—but it has given me peace. And it has built trust. If you’re just starting out, let integrity guide you. Ask yourself: “Can I look myself in the mirror after this?” If the answer is no, walk away. Reputation can open doors, but only integrity keeps them open.
Each of these qualities—emotional depth, flexibility, and inner alignment—are not just tools for success. They are foundations for a meaningful life. Start building them early, and you won’t just achieve more—you’ll live better.
Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?
Yes, I’m absolutely open to meaningful collaborations—especially with events, conferences, and forums that align with my mission to inspire personal growth, emotional awareness, and conscious leadership.
I’m currently looking to partner with organizers who are seeking speakers in the following areas:
• Emotional Intelligence and Soft Skills
• Life Balance and Energy Management
• Negotiation and Conflict Resolution
• Relationships as a Source of Joy and Growth
• Burnout as a Catalyst for Renewal
• Ethical and Heart-Centered Sales (including high-ticket offerings)
• Breaking Free from the Victim Mentality
I bring not only expertise and depth, but also energy, sincerity, and the ability to connect deeply with audiences—whether in intimate settings or on large stages.
If you’re curating a lineup and looking for a speaker who blends powerful storytelling with actionable insight, I’d love to hear from you. You can connect with me directly via email [email protected], or insta @arusam, and I’d be happy to explore ways we can create impact together.
Contact Info:
- Instagram: arusam
- Facebook: Arusiak Amarian
- Linkedin: Arusiak Amarian
Image Credits
Photos by Viktoriia Margolina
