Meet Ashley Rodriguez

We were lucky to catch up with Ashley Rodriguez recently and have shared our conversation below.

Alright, so we’re so thrilled to have Ashley with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

My work ethic comes straight from the grind and hustle that has shaped my journey as a single mother, and now as a wife. Navigating life as a single mom taught me resilience and the importance of hard work. I poured everything I had into raising my kids and building a better future for us. Those long nights and early mornings laid the foundation for my drive.

Now, as a married woman, I find myself with even greater support and motivation. My husband and I work together to create a strong, loving environment for our family. I still carry the lessons I learned as a single mom, and they fuel my ambition as I continue to pursue my dreams as an entrepreneur.

As an entrepreneur and a woman who knows what it means to face challenges head-on, I’m committed to setting an example for my children. I want them to see that hard work and perseverance can break down barriers. My journey reminds me that it’s not just about individual success; it’s also about lifting others along the way. The most inspiring people do not show you their superpowers, they show you yours.

Every day, I’m driven by the desire to uplift my family and my community, and to show my kids that with passion and dedication, anything is possible. That’s the work ethic that defines me, and it’s a testament to the strength of appreciating the grind of my story.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

At Changing Faces Consulting & Co., we’re all about elevating brands and helping businesses shine in the digital space. Based in the cities of Atlanta and Tampa, we have transitioned from a branding team to a dynamic marketing boutique that’s here to redefine your brand’s potential. If you’re struggling to make your mark on Google, we’ve got your back with smart SEO strategies designed to boost your visibility and drive traffic to your website.

What excites me most about what we do is the transformation we create for our clients. It’s not just about slapping a new logo on a business; it’s about crafting a brand identity that resonates and connects with people. We thrive on that ‘aha’ moment when clients see their vision come to life, backed by data-driven strategies that actually work.

We offer a full range of services—from web design and SEO to PPC, Google Ads, blog writing, social media management, email marketing, and LinkedIn optimization. Each service is tailored to fit your unique needs, ensuring that every aspect of your digital marketing strategy is covered. Our comprehensive approach allows us to be a true partner in your growth journey. It’s important to know that we’re not just delivering results; we’re building long-lasting relationships.

And here’s the exciting part: we’re constantly evolving! We’ve got fresh initiatives on the horizon, including new workshops and online resources designed to empower business owners to navigate the ever-changing landscape of digital marketing.

So, let’s chat about all things marketing! Change the face of your business with Changing Faces Consulting & Co!

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back at my journey with Changing Faces Consulting & Co., three qualities really stand out as game changers: adaptability, creativity, and being data-savvy.

Adaptability: Let’s be real—this digital game changes faster than the weather! Being able to switch up strategies and roll with the punches is key. For my new businesses just starting out, don’t shy away from change; lean into it! Stay curious, embrace all the new tools and tech out there. Join some workshops, hit up online courses, or find mentorship— whatever gets you in the zone to learn and grow!

Creativity: Your brand is your vibe, and creativity is what makes it pop! It’s all about finding that unique voice and style that draws people in. To ramp up your creative skills, get those brainstorming juices flowing! Collaborate with different people, soak in inspiration from all over, and never be afraid to experiment. Sometimes the wildest ideas lead to the most fabulous results — so go for it!

Data-Driven Decision Making: Numbers might not sound sexy, but trust me — they’re your best friend! Understanding the data behind your marketing can turn your strategies from “meh” to “wow.” For those of you at the beginning of your journey, dive into analytics tools and social media metrics. Learn how to read the numbers and use them to steer your decisions. Courses on SEO, Google Analytics, or PPC can do wonders for your confidence and skills.
And while you’re at it, build a squad! Surround yourself with other dynamic people — mentors, peers, anyone who can uplift you and share their experiences.

Remember, this journey isn’t a sprint; it’s more like a marathon, with a whole lot of fun along the way! Embrace the hustle, stay fierce!

Do you think it’s better to go all in on our strengths or to try to be more well-rounded by investing effort on improving areas you aren’t as strong in?

When it comes to choosing between going all in on what you’re good at or trying to improve your weaknesses, I say: play to your strengths, but don’t forget to grow a little too. Here’s the tea:

At Changing Faces Consulting & Co., we know that what we do best is create killer brands and nail digital marketing strategies. That’s where the magic happens! When we’re all about our strengths, we’re energized, making a real difference for our clients. For example, our creative team has helped businesses transform from blending in to standing out with amazing brand identities. Nothing beats seeing that “wow” moment when our clients see their vision come to life — it just lights us up!

But let’s be real—nobody’s perfect. We all have areas we could level up in! When we first started diving into SEO and data analytics, chile, that was a struggle. We were all about the creative side, but we quickly realized that to truly help our clients shine online, we needed to tackle this data stuff too. Instead of running away from it, we leaned in, took time to learn, signed up for courses, and connected with some data experts. Now, we’ve turned those weaknesses into strengths, allowing us to offer a full suite of services that elevate our clients’ brands.

So, here’s my advice for you: Emphasize what you’re already killing it at! But don’t ignore the areas where you can grow. Find a balance — work on your weaknesses bit by bit. You don’t have to take everything on at once; set small goals and keep it moving!

And don’t forget to surround yourself with a supportive crew — all the dope people who can lift you up and bring different skills to the table. When you mix your strengths with some growth in other areas, you become a force to be reckoned with!

Remember, it’s about building that brand and making your mark in the digital space. At Changing Faces Consulting & Co., we’re here to help you find your shine and go after it with everything you’ve got strategically!

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